Black Friday 2026

Black Friday 2026 is on Friday 27 November, with Cyber Monday on 30 November. Many retailers now discount from the start of November, which is why the period is sometimes called ‘Black November’. (Which?)

Currys started its 2026 Black Friday sale on 28 October, and it runs until 1 December. (Which?)

Amazon's Prime Big Deal Days — a separate two-day event for Prime members — runs on 6 and 7 October 2026. (Amazon)

Usually not by as much as the signs suggest. Which? tracked 175 home, tech and health appliances from eight retailers (Amazon, AO, Argos, Boots, Currys, John Lewis, Richer Sounds and Very) from May 2024 to May 2025. Every one was the same price or cheaper at some point in the six months either side of Black Friday 2024 — none was cheapest only on the day. Across the wider sales period (15 November to 12 December 2024, including Cyber Monday), 83% were the same price or cheaper at least once during the rest of the year, and 42% were cheaper at least once. (Which?)

MoneySavingExpert compared 50 popular items on Black Friday 2024 and 18 December 2024: 37 were cheaper on Black Friday and 10 cost the same. So Black Friday often beats the pre-Christmas run-up, but it is rarely the lowest price of the year. (MoneySavingExpert)

It's no longer mainly a tech event: Which? says Black Friday used to be about tech but now covers everything from clothes to gardening kit. (Which?)

• Check the price history — on sites such as PriceRunner, PriceSpy or CamelCamelCamel (Amazon only) — for at least three months, the minimum history the Advertising Standards Authority expects behind a savings claim. (Which?) (ASA)
• Question the ‘was’ price. It must be a genuine, established selling price. In May 2026 the ASA ruled that a Boots Black Friday advert's ‘was £80 now only £60’ fragrance saving was misleading: it had sold at £80 for only 21 days. An RRP proves little either — a shop need never have charged it. (ASA ruling) (Which?)
• Compare the same model at other shops, and ignore countdown clocks — the Competition and Markets Authority has said fake countdowns and misleading discounts are illegal. You can report a misleading price claim to the ASA or Trading Standards. (Which?)

Change of mind: for online orders the Consumer Contracts Regulations let you cancel until 14 days after delivery, then give you another 14 days to send the goods back; you should be refunded, including standard delivery, within 14 days of the retailer getting them back. Exceptions include personalised items, perishables, and unsealed CDs, DVDs or software. In a shop there's no legal right to a refund just because you've changed your mind. (Which?) (GOV.UK)

Faulty goods: under the Consumer Rights Act 2015 you can reject a faulty item for a full refund within 30 days; after that the retailer gets one chance to repair or replace it. A fault found within six months is presumed to have been there from the start — and sale items have exactly the same rights. (Which?)

Card protection: Section 75 makes your credit card provider jointly liable for an item costing more than £100 and up to £30,000, even if you paid only part of it on the card. Debit cards aren't covered, but chargeback may help, usually within 120 days. Buy now, pay later agreements with a third-party lender taken out from 15 July 2026 are covered too. (MoneySavingExpert)

In the UK, Cyber Monday (30 November in 2026) is usually the last day of Black Friday weekend rather than a separate sale — Amazon's 2025 Black Friday Week, for example, ended on Cyber Monday. (Amazon)

If a price drops after you've bought online, you can cancel within 14 days and buy again. Some retailers also make price-drop promises, such as Currys' 2025 offer to refund the difference if a Black Friday deal fell in price again before 2 December. (Currys plc)