Your brand, insidethe UK's virtual shopping centre.
Not a voucher list. An immersive shopping destination where 3,900+ retailers have a real presence — and shoppers keep coming back.
Not another voucher site.
The Virtual Mall launched during the dot-com era as one of the UK's first online shopping destinations — featured in The Times.
Years in online retail. We've been through the dot-com bust, the mobile revolution, and a global pandemic. We're still here.
Rebuilt from scratch with modern technology. Not a facelift — a complete reimagining of the online shopping experience.
A shopping experience, not a list of links.
The Virtual Mall recreates the experience of browsing a real shopping centre. Shoppers explore floors, browse categories, and discover brands — the way people actually like to shop.
Each retailer gets a dedicated, richly designed store page with their branding, offers, voucher codes, delivery info, and direct links. It's not a directory listing — it's a proper brand presence.
The Virtual Mall floor experience — shoppers browse retailers spatially
The Mall today
Live figures, updated in real time
What your brand gets
A dedicated brand page
Your logo, description, delivery info, offers, and voucher codes — all in one polished page. Direct links to your site on every element.
Offers and vouchers featured across the site
Your promotions appear on your store page, in the offers hub, the vouchers section, and in category browsing. Multiple touchpoints, not just one listing.
Discovery through browsing
Shoppers explore the mall by floor and category. Your brand is found by people who didn't search for you — the same way high street shopping works.
News feed visibility
Brand news and announcements surface in our content feed, keeping your store page fresh and giving shoppers reasons to click through.
Shoppers don't just visit. They come back.
The Virtual Mall isn't a list of voucher codes. It's a platform people use regularly — and that means more sustained traffic to your site, not a one-off click.
Shoppers favourite your brand
Users favourite the shops they love. When they do, your offers, vouchers, and news start appearing in their personalised feed — a direct line to an engaged audience.
A personalised feed, not a homepage
Every user gets a feed tailored to the shops and categories they follow. Your content reaches people who've actively chosen to see it — not random visitors scanning a voucher list.
Personal mall floors
Shoppers build their own virtual mall floor, placing favourite brands in a spatial layout they come back to. Your brand gets a permanent spot in their personal shopping space.
Save for later
Shoppers bookmark offers and vouchers to act on later. Saved items stay visible, creating multiple conversion opportunities from a single impression.
Likes and social proof
Users like and interact with offers. Popular deals surface higher, creating momentum — the more engagement your offer gets, the more visible it becomes.
Built-in sharing
Every offer, voucher, and shop page has one-click sharing to Facebook, X, WhatsApp, and email. Your deals reach people beyond our platform organically.
The bottom line for your brand: voucher sites get a click when someone Googles a discount code. The Virtual Mall builds an ongoing relationship between the shopper and your brand. Favourited shops, personalised feeds, and saved offers mean repeat visits and repeat clicks — not just one-and-done traffic.
How brands look on The Virtual Mall
Every retailer gets a rich, dedicated store page
Screenshots from live retailer pages on The Virtual Mall
We work with the networks you know
The Virtual Mall is an established publisher across all major affiliate platforms.
Already partnered on one of these networks? Approve our application and your brand goes live automatically.
Ready to partner?
If you've received a partnership request from The Virtual Mall on your affiliate network, you can approve it directly from your dashboard. Your brand page will go live automatically.
Questions? Reach us at [email protected]