Privacy Policy
Last updated: January 2026
At The Virtual Mall, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Subscribe to our newsletter
- Contact us via our contact form
- Register for an account
- Participate in surveys or promotions
This information may include your name, email address, phone number, and any other details you choose to provide.
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device, including:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website addresses
- Date and time of your visit
How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our website
- Improve, personalise, and expand our website
- Understand and analyse how you use our website
- Develop new products, services, features, and functionality
- Communicate with you, including for customer service and support
- Send you newsletters and marketing communications (with your consent)
- Process your transactions and manage your requests
- Find and prevent fraud and abuse
- Comply with legal obligations
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and store certain information. You can manage your cookie preferences at any time using our Cookie Settings link in the footer.
Types of Cookies We Use:
Essential Cookies
Required for the website to function. These cannot be disabled as they are necessary for security, authentication, and remembering your cookie preferences.
vm_cookie_consent- Stores your cookie preferences (expires: 1 year)tvm_anon_id- Anonymous identifier for analytics and site functionality (expires: 400 days)
Analytics Cookies
Help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website. We use Google Analytics 4 with your anonymous identifier to understand user journeys across sessions.
_ga,_ga_*- Google Analytics cookies (expires: 2 years)
Marketing Cookies
Used to track visitors across websites to display relevant advertisements and promotions. These cookies may be set by our advertising partners.
Data Security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using SSL/TLS
- Secure server infrastructure
- Regular security assessments and updates
- Access controls and authentication procedures
- Employee training on data protection
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (GDPR), you have the following rights:
- Right to Access: You can request copies of your personal data
- Right to Rectification: You can request correction of inaccurate or incomplete data
- Right to Erasure: You can request deletion of your personal data
- Right to Restrict Processing: You can request limitation of how we use your data
- Right to Data Portability: You can request transfer of your data to another service
- Right to Object: You can object to processing of your personal data
- Right to Withdraw Consent: You can withdraw consent for data processing at any time
To exercise any of these rights, please contact us using the details provided below.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.
Children's Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately so we can delete the information.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
Email: [email protected]
Address: 128 City Road, London, United Kingdom, EC1V 2NX