When Are the Next UK Sales?
The UK's biggest sales, mapped out for the year — so you know exactly when to shop. See what's on right now and what's coming next.
Summer Sales
Mid-year clearance — summer clothing, outdoor and garden lines reduced. · 1 Jul – 31 Jul
Deals right now
5% Off Any Cedar Tree Travel Insurance Policy
Up to 40% Off Home Items with Code SUN
30% Off Percy & Reed Travel Sizes
12.5% Off Orders Sitewide
Sale deals on right now
Live offers from UK retailers — no need to wait for the next big sale.
- Up to 40% off Fashion at JD WilliamsGet Offer
JD Williams
Up to 40% off
- New Sunflower Bouquets at Arena FlowersGet Offer
Arena Flowers
- Ben Sherman End of Season Sale: Up to 50% OffGet Offer
Ben Sherman
up to 50% off
- Pharmacy2U: £10 Tuesday OffersGet Offer
Pharmacy2U Shop
- Up to 70% off Vango, Petzl and CamelBak at BlacksGet Offer
Blacks
Up to 70% off
- Up to 30% Off in the Summer Edit at Grace & StellaGet Offer
Grace & Stella
Up to 30% off
UK sales 2026 at a glance
The biggest UK sales of the year are the January sales (from Boxing Day through January), the summer sales (around July), and the autumn run of Black Friday (27 November 2026), Cyber Monday and the Boxing Day sales. Easter and seasonal mid-season events bring extra discounts in between. Use the calendar below to plan ahead, then jump straight to live offers and voucher codes.
The 2026 sale calendar
Every major UK sale this year, in order. Colour-coded: national · seasonal · retailer
January Sales
National eventPost-Christmas clearance across UK retailers as shops shift winter stock.
Easter Sales
Seasonal saleEaster weekend deals on chocolate, gifts and spring fashion.
Summer Sales
Seasonal saleLive nowMid-year clearance — summer clothing, outdoor and garden lines reduced.
Black Friday
National eventThe biggest shopping event of the year, especially for tech and big-ticket items.
Cyber Monday
National eventOnline-focused deals following Black Friday, strongest on tech and electronics.
Boxing Day Sales
National eventTraditional post-Christmas sales — strong for fashion and homeware.
Live offers right now
You don't have to wait for a sale — these deals are on today across 679 UK shops.
JD WilliamsUp to 40% off Fashion at JD Williams
Up to 40% offJD Williams20% off all This Works products at JD Williams
20% offArena FlowersNew Sunflower Bouquets at Arena Flowers
Pharmacy2U ShopPharmacy2U: £10 Tuesday Offers
Ben ShermanBen Sherman End of Season Sale: Up to 50% Off
up to 50% offBlacksUp to 70% off Vango, Petzl and CamelBak at Blacks
Up to 70% offVoucher codes to use now
5% Off Any Cedar Tree Travel Insurance Policy
Up to 40% Off Home Items with Code SUN
30% Off Percy & Reed Travel Sizes
12.5% Off Orders Sitewide
30% Off Percy & Reed Travel Sizes
Free Brightening Eye Cream with Orders Over £100
Shop the sales by category
Popular shops this month
How to shop the sales smartly
Shop early for selection
Many sales now start online the night before. Popular sizes and bestsellers sell out fast, so be ready when deals go live.
Check the real price
Not every "sale" price is a genuine bargain. Note what something normally costs before a big event so you can spot the real reductions.
Plan around the calendar
Big-ticket tech is often cheapest around Black Friday; fashion and homeware shine in the January and Boxing Day sales. Time your purchase to the event.
UK sales 2026: frequently asked questions
When is the next UK sale in 2026?
UK sales run all year round. The main events are the January sales (from Boxing Day into January), Easter weekend, the mid-year summer sales (around late June and July), then Black Friday and Cyber Monday in late November, and the Boxing Day sales from 26 December. The calendar on this page shows which sale is on right now and which one is coming up next.
When do the summer sales start in the UK in 2026?
UK summer sales typically start in late June and run through July as retailers clear seasonal stock before autumn ranges arrive — though some begin earlier with mid-season events. It's the best window of the year for summer clothing, outdoor and garden products, and homeware.
What are the main UK sale dates for 2026?
The key 2026 UK sale dates are: the January sales (26 December to the end of January), Easter weekend, the summer sales (late June into July), Black Friday on 27 November 2026 with Cyber Monday on 30 November, and the Boxing Day sales from 26 December.
When are the biggest UK sales each year?
The biggest UK sales are the January sales (post-Christmas clearance through January), Black Friday and Cyber Monday in late November, and the Boxing Day sales from 26 December. Mid-year summer sales (around July) and Easter weekend also bring widespread discounts.
When is Black Friday 2026?
Black Friday 2026 falls on Friday 27 November 2026, with Cyber Monday on 30 November 2026. Many UK retailers now run deals for the whole week (and sometimes the whole of November), so it's worth checking early.
When do the January sales start in the UK?
UK January sales typically begin on Boxing Day (26 December) and run through January. Discounts often deepen as the month goes on while stock clears, but the best sizes and bestsellers sell out early — so shop early for selection, later for the biggest reductions.
Are summer sales worth it in the UK?
Yes — UK summer sales (typically late June into July) are a good time for summer clothing, outdoor and garden products, and homeware as retailers clear seasonal stock before autumn ranges arrive.
How can I find out about UK sales before they start?
Check this sale calendar for upcoming dates, browse current offers and voucher codes on The Virtual Mall, and subscribe to deal reminders so you're notified before major sales like Black Friday and the January sales begin.
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