When Are the Next UK Sales?
The UK's biggest sales, mapped out for the year — so you know exactly when to shop. See what's on right now and what's coming next.
Singles' Day
Starts Wednesday 11 November · Often an early preview of Black Friday pricing.
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UK sales 2026 at a glance
The biggest UK sales of the year are the January sales (from Boxing Day through January), the summer sales (late June into July), autumn mid-season sales (from mid-September), and the run of Black Friday (27 November 2026), Cyber Monday and the Boxing Day sales. Easter, the bank holiday weekends and spring mid-season events bring extra discounts in between. Use the calendar below to plan ahead, then jump straight to live offers and voucher codes.
The 2026 sale calendar
Every major UK sale this year, in order. Colour-coded: national · seasonal · retailer
January Sales
National eventPost-Christmas clearance across UK retailers as shops shift winter stock — many start on Boxing Day.
Valentine's Day Deals
Seasonal saleGift, fragrance, jewellery and dining offers in the run-up to 14 February.
Mother's Day Deals
Seasonal saleFlowers, gifts and pampering offers ahead of Mothering Sunday.
Spring Mid-Season Sales
Retailer saleMany UK fashion retailers typically run mid-season sales in spring, clearing winter lines before new-season stock.
Easter Sales
Seasonal saleEaster weekend (Good Friday to Easter Monday) deals on chocolate, gifts, garden and spring fashion.
Early May Bank Holiday Sales
National eventLong-weekend sales — especially home, garden and DIY.
Spring Bank Holiday Sales
National eventLate-May bank holiday weekend sales across home, garden, fashion and furniture.
Father's Day Deals
Seasonal saleGadgets, grooming, drinks and gift offers ahead of Father's Day.
Summer Sales
Seasonal saleMid-year clearance — UK summer sales typically start in late June and run through July.
End-of-Summer Clearance
Seasonal saleFinal summer reductions as retailers clear space for autumn ranges — and back-to-school deals.
August Bank Holiday Sales
National eventThe last bank holiday of the summer — home, garden and end-of-season fashion sales.
Autumn Mid-Season Sales
Retailer saleMany UK fashion and home retailers typically run mid-season sales from mid-September into October, clearing summer lines as autumn ranges land.
Halloween Deals
Seasonal saleCostumes, decorations and party supplies in the week before Halloween.
Singles' Day
Retailer sale11 November — an online sales day that more UK retailers now join, especially in beauty, fashion and tech.
Black Friday
National eventThe biggest shopping event of the year, especially for tech and big-ticket items. Many retailers run deals for the whole week or longer.
Cyber Monday
National eventOnline-focused deals following Black Friday, strongest on tech and electronics.
Boxing Day Sales
National eventTraditional post-Christmas sales — strong for fashion and homeware, and the start of the January sales.
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Voucher codes to use now
Shop the sales by category
Popular shops this month
How to shop the sales smartly
Shop early for selection
Many sales now start online the night before. Popular sizes and bestsellers sell out fast, so be ready when deals go live.
Check the real price
Not every "sale" price is a genuine bargain. Note what something normally costs before a big event so you can spot the real reductions.
Plan around the calendar
Big-ticket tech is often cheapest around Black Friday; fashion and homeware shine in the January and Boxing Day sales. Time your purchase to the event.
UK sales 2026: frequently asked questions
When is the next UK sale in 2026?
The next UK sale is Singles' Day, starting 11 November. UK sales run all year: the January sales, spring mid-season sales, Easter and the May bank holidays, the summer sales from late June, autumn mid-season sales from mid-September, Singles' Day on 11 November, Black Friday and Cyber Monday in late November, and the Boxing Day sales from 26 December.
When do the summer sales start in the UK in 2026?
UK summer sales typically start in late June and run through July as retailers clear seasonal stock before autumn ranges arrive — though some begin earlier with mid-season events. It's the best window of the year for summer clothing, outdoor and garden products, and homeware.
What are the main UK sale dates for 2026?
The key 2026 UK sale dates are: the January sales (26 December to the end of January), Easter weekend (3 April–6 April), the summer sales (late June into July), autumn mid-season sales from mid-September, Black Friday on 27 November 2026 with Cyber Monday on 30 November, and the Boxing Day sales from 26 December.
When are the biggest UK sales each year?
The biggest UK sales are the January sales (post-Christmas clearance through January), Black Friday and Cyber Monday in late November, and the Boxing Day sales from 26 December. Mid-year summer sales (around July) and Easter weekend also bring widespread discounts.
When is Black Friday 2026?
Black Friday 2026 falls on Friday 27 November 2026, with Cyber Monday on 30 November 2026. Many UK retailers now run deals for the whole week (and sometimes the whole of November), so it's worth checking early.
When do the January sales start in the UK?
UK January sales typically begin on Boxing Day (26 December) and run through January. Discounts often deepen as the month goes on while stock clears, but the best sizes and bestsellers sell out early — so shop early for selection, later for the biggest reductions.
Are summer sales worth it in the UK?
Yes — UK summer sales (typically late June into July) are a good time for summer clothing, outdoor and garden products, and homeware as retailers clear seasonal stock before autumn ranges arrive.
How can I find out about UK sales before they start?
Check this sale calendar for upcoming dates, browse current offers and voucher codes on The Virtual Mall, and subscribe to deal reminders so you're notified before major sales like Black Friday and the January sales begin.
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