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Truly UK offers affordable luxury across home decor, bedding, women's, men's, and baby clothing, plus elegant gifting options for every occasion.
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Welcome to Truly UK, your destination for affordable luxury across a diverse range of homeware, fashion, and gifting. Established in 2016, Truly UK, operated by Truly Group Limited, has quickly become a beloved UK retailer known for its commitment to quality and style without the prohibitive price tag. From elegant home decor to comfortable yet chic apparel, Truly UK curates collections designed to enhance your everyday living.
Dive into Truly UK's extensive selection, where you'll find everything needed to transform your living space and refresh your wardrobe. Our homeware range includes premium bedding, sumptuously soft velvet cushions, and sophisticated decor accessories that add a touch of class to any room. Elevate your dining experience with our elegant crystal glassware and kitchen & dining essentials. For fashion enthusiasts, discover our thoughtfully designed womenswear, menswear, and adorable babywear collections, featuring luxurious items like silk nightwear that promise comfort and style.
Shopping at truly.co.uk is designed to be straightforward and rewarding. We pride ourselves on excellent customer service, available Monday to Friday, 8:30 am to 5:00 pm via help@truly.co.uk. Truly UK also values its community, offering special discounts for students via Student Beans, and a generous 20% off for NHS, Emergency Services, and Armed Forces personnel. Plus, benefit from our 'Refer a Friend' programme and earn discounts for leaving product reviews, making your next purchase even more delightful. Experience the blend of quality, value, and exceptional service that defines Truly UK.
Truly was founded in 2016 and is headquartered in USA (UK site), with None (products sold via retailers) locations.
Student Discount
Truly UK offers student discounts via Student Beans.
NHS Discount
Truly UK offers a 20% discount for NHS, Emergency Services, or Armed Forces personnel.
Military / Blue Light Discount
Truly UK offers a 20% discount for NHS, Emergency Services, or Armed Forces personnel.
Loyalty Programme
Refer a Friend & Review Rewards
Friends receive £10 off orders over £50, and referrers earn £5. Customers also get 15% off their next order for leaving a product review.
Free UK delivery on orders over £50. Express options available.
Returns Policy
30-day return policy on unopened products.
Founded
2016
Headquarters
USA (UK site)
Number of Stores
None (products sold via retailers)
Vegan and cruelty-free products.
Yes, all Truly products are vegan and cruelty-free.
Start with our bestsellers or take our skin quiz for personalised recommendations.
Layer from thinnest to thickest consistency. Our website has routine guides.
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Be the first to write a reviewTruly UK offers student discounts via Student Beans.
Truly UK offers a 20% discount for NHS, Emergency Services, or Armed Forces personnel.
Truly UK offers a 20% discount for NHS, Emergency Services, or Armed Forces personnel.
Get free delivery on orders over £50 at Truly.
Friends receive £10 off orders over £50, and referrers earn £5. Customers also get 15% off their next order for leaving a product review.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
| Standard Delivery | Free UK delivery on orders over £50. Express options available. |
| Free Delivery | Orders over £50 |
| Click & Collect | Not available |
| Returns Policy | 30-day return policy on unopened products. |
| Student Discount | Truly UK offers student discounts via Student Beans. |
| NHS Discount | Truly UK offers a 20% discount for NHS, Emergency Services, or Armed Forces personnel. |
| Military Discount | Truly UK offers a 20% discount for NHS, Emergency Services, or Armed Forces personnel. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal, Klarna |
| Founded | 2016 |
| Headquarters | USA (UK site) |
Last updated: June 2026
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Customer Service Email
support@truly.co.ukCustomer Service Hours
Monday-Friday 9am-5pm
