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Sport It First is your go-to UK online retailer for top-brand sports equipment, activewear, and accessories, helping you gear up for every game and workout.
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Sport It First is your premier online destination for high-quality sports equipment, apparel, and accessories in the UK. Dedicated to helping athletes and enthusiasts achieve their best, we stock a comprehensive range of products designed for various sports and fitness activities. Our commitment is to provide top brands and excellent value, ensuring every customer finds exactly what they need to pursue their passion.
Whether you're hitting the gym, the track, or the pitch, Sport It First has you covered. Explore our vast selection of running shoes, football boots, fitness apparel, and essential training accessories. We feature products from leading global sports brands, ensuring durability, performance, and style. From specialist equipment for competitive athletes to comfortable activewear for everyday fitness, our collection caters to all levels and disciplines.
Shopping with Sport It First is designed to be seamless and convenient. Our user-friendly website allows you to browse categories with ease, compare products, and make informed decisions. We pride ourselves on exceptional customer service, offering support via phone and email during business hours. Plus, with student and NHS discounts available, we strive to make quality sports gear accessible to more people across the UK.
Sport It First is headquartered in UK. It is part of ELITE SUPERSTORES LTD., with At least 1 locations.
Student Discount
Sport It First offers student discounts via UNiDAYS and Student Beans. Verify your student status through either platform to access exclusive savings on your sports gear.
NHS Discount
Sport It First provides a 10% discount for NHS and healthcare workers as a token of appreciation for their dedication and service.
Sport It First offers various delivery options for orders within the UK. Specific costs and estimated delivery times are calculated at checkout. Please check the website for detailed information on available services and any potential free delivery thresholds.
Returns Policy
Sport It First generally accepts returns of unused items in their original condition within a specified period, typically 28 days from purchase. Customers should consult the full returns policy on the Sport It First website for detailed instructions, eligibility criteria, and information on how to process a return or exchange.
Headquarters
UK
Number of Stores
At least 1
Parent Company
ELITE SUPERSTORES LTD.
Our customer service team is available Monday to Friday, from 8 AM to 5 PM. We are closed on Saturdays and Sundays.
Yes, Sport It First offers student discounts through UNiDAYS and Student Beans. Simply verify your student status to access exclusive savings.
Yes, we are proud to offer a 10% discount to NHS and healthcare workers as a thank you for their incredible service.
We aim to dispatch orders promptly. Specific delivery options and estimated times will be provided at checkout. Please refer to our website for detailed information on shipping costs and timescales.
If you need to return an item, please consult our comprehensive returns policy on our website for instructions on how to initiate a return and details regarding eligibility and timelines.
Sport It First specialises in a wide range of sports equipment, apparel, and accessories for various disciplines, including running, football, fitness, and general activewear from top brands.
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Be the first to write a reviewSport It First offers student discounts via UNiDAYS and Student Beans. Verify your student status through either platform to access exclusive savings on your sports gear.
Sport It First provides a 10% discount for NHS and healthcare workers as a token of appreciation for their dedication and service.
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| Standard Delivery | Sport It First offers various delivery options for orders within the UK. Specific costs and estimated delivery times are calculated at checkout. Please check the website for detailed information on available services and any potential free delivery thresholds. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Sport It First generally accepts returns of unused items in their original condition within a specified period, typically 28 days from purchase. Customers should consult the full returns policy on the Sport It First website for detailed instructions, eligibility criteria, and information on how to process a return or exchange. |
| Student Discount | Sport It First offers student discounts via UNiDAYS and Student Beans. Verify your student status through either platform to access exclusive savings on your sports gear. |
| NHS Discount | Sport It First provides a 10% discount for NHS and healthcare workers as a token of appreciation for their dedication and service. |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal |
| Headquarters | UK |
Last updated: June 2026
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Customer Service
01992 441800Customer Service Email
support@sportitfirst.co.ukCustomer Service Hours
Monday - Friday: 8 AM - 5 PM. Closed on Saturday and Sunday.
