Sport It First
Sport It First is your go-to UK online retailer for top-brand sports equipment, activewear, and accessories, helping you gear up for every game and workout.
Current Offers
No offers available right now from Sport It First.
Shop at Sport It FirstVoucher Codes
No voucher codes available right now for Sport It First.
Shop at Sport It FirstAbout Sport It First
Sport It First is your premier online destination for high-quality sports equipment, apparel, and accessories in the UK. Dedicated to helping athletes and enthusiasts achieve their best, we stock a comprehensive range of products designed for various sports and fitness activities. Our commitment is to provide top brands and excellent value, ensuring every customer finds exactly what they need to pursue their passion.
Our Extensive Product Range
Gear for Every Sport
Whether you're hitting the gym, the track, or the pitch, Sport It First has you covered. Explore our vast selection of running shoes, football boots, fitness apparel, and essential training accessories. We feature products from leading global sports brands, ensuring durability, performance, and style. From specialist equipment for competitive athletes to comfortable activewear for everyday fitness, our collection caters to all levels and disciplines.
The Sport It First Shopping Experience
Shopping with Sport It First is designed to be seamless and convenient. Our user-friendly website allows you to browse categories with ease, compare products, and make informed decisions. We pride ourselves on exceptional customer service, offering support via phone and email during business hours. Plus, with student and NHS discounts available, we strive to make quality sports gear accessible to more people across the UK.
Sport It First is headquartered in UK. It is part of ELITE SUPERSTORES LTD., with At least 1 locations.
Discounts & Loyalty
Student Discount
Sport It First offers student discounts via UNiDAYS and Student Beans. Verify your student status through either platform to access exclusive savings on your sports gear.
NHS Discount
Sport It First provides a 10% discount for NHS and healthcare workers as a token of appreciation for their dedication and service.
Shipping & Returns
Sport It First offers various delivery options for orders within the UK. Specific costs and estimated delivery times are calculated at checkout. Please check the website for detailed information on available services and any potential free delivery thresholds.
Returns Policy
Sport It First generally accepts returns of unused items in their original condition within a specified period, typically 28 days from purchase. Customers should consult the full returns policy on the Sport It First website for detailed instructions, eligibility criteria, and information on how to process a return or exchange.
Company Information
Headquarters
UK
Number of Stores
At least 1
Parent Company
ELITE SUPERSTORES LTD.
Payment Methods
Frequently Asked Questions
What are your customer service hours?
Our customer service team is available Monday to Friday, from 8 AM to 5 PM. We are closed on Saturdays and Sundays.
Do you offer student discounts?
Yes, Sport It First offers student discounts through UNiDAYS and Student Beans. Simply verify your student status to access exclusive savings.
Do you offer NHS discounts?
Yes, we are proud to offer a 10% discount to NHS and healthcare workers as a thank you for their incredible service.
What is your delivery policy?
We aim to dispatch orders promptly. Specific delivery options and estimated times will be provided at checkout. Please refer to our website for detailed information on shipping costs and timescales.
How can I return an item?
If you need to return an item, please consult our comprehensive returns policy on our website for instructions on how to initiate a return and details regarding eligibility and timelines.
What kind of products does Sport It First sell?
Sport It First specialises in a wide range of sports equipment, apparel, and accessories for various disciplines, including running, football, fitness, and general activewear from top brands.
No reviews yet for Sport It First
Be the first to write a review2 Ways to Save at Sport It First in 2026
Student discount
Sport It First offers student discounts via UNiDAYS and Student Beans. Verify your student status through either platform to access exclusive savings on your sports gear.
NHS discount
Sport It First provides a 10% discount for NHS and healthcare workers as a token of appreciation for their dedication and service.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Sport It First Quick Facts
| Standard Delivery | Sport It First offers various delivery options for orders within the UK. Specific costs and estimated delivery times are calculated at checkout. Please check the website for detailed information on available services and any potential free delivery thresholds. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Sport It First generally accepts returns of unused items in their original condition within a specified period, typically 28 days from purchase. Customers should consult the full returns policy on the Sport It First website for detailed instructions, eligibility criteria, and information on how to process a return or exchange. |
| Student Discount | Sport It First offers student discounts via UNiDAYS and Student Beans. Verify your student status through either platform to access exclusive savings on your sports gear. |
| NHS Discount | Sport It First provides a 10% discount for NHS and healthcare workers as a token of appreciation for their dedication and service. |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal |
| Headquarters | UK |
Last verified: February 2026
Opens in a new tab
Customer Reviews
Be the first to review
Contact Information
Customer Service
01992 441800Customer Service Email
support@sportitfirst.co.ukCustomer Service Hours
Monday - Friday: 8 AM - 5 PM. Closed on Saturday and Sunday.
Similar Shops
Puma
Puma is the fastest sports brand in the world, offering a dynamic range of clothing, shoes, and accessories for men, women, and kids, blending style and comfort for peak performance.
Sports Direct
Sports Direct is the UK's leading sports retailer, offering a massive selection of sports equipment, clothing, footwear, and accessories for every sport and activity.
Columbia
Columbia offers durable outerwear, sportswear, and footwear for men, women, and kids, equipping you for your next adventure with quality gear.
Adidas
Adidas is a globally recognised brand offering a vast range of athletic apparel, footwear, and accessories for sports enthusiasts and fashion-conscious individuals across the UK.
Castore
Castore is a premium British sportswear brand, offering high-performance athletic apparel and accessories designed to empower athletes and fitness enthusiasts with innovative, quality gear for every pursuit.