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Athletic Propulsion Labs (APL) offers revolutionary men's and women's athletic footwear and apparel, blending luxury with performance for an unparalleled active lifestyle.
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Founded in Los Angeles in March 2009 by identical twin brothers Adam and Ryan Goldston, Athletic Propulsion Labs (APL) has rapidly ascended to become a world leader in athletic footwear and apparel. Their vision was to create revolutionary products that perfectly blend luxury with performance, a philosophy that continues to drive their innovation. APL's heritage includes the groundbreaking Concept 1 basketball shoe, which made headlines for being the first and only shoe banned by the NBA for performance enhancement, cementing APL's reputation for pushing boundaries.
At the heart of APL's success lies a deep commitment to technology and meticulous engineering. Their products are "DESIGNED BY ARTISTS. CRAFTED BY ENGINEERS. MADE FOR YOU.", reflecting a dedication to both aesthetic appeal and functional superiority. From the advanced cushioning systems to the innovative TechLoom uppers, every detail is considered to provide athletes with an unfair advantage and everyday users with ultimate comfort and style.
APL offers a comprehensive collection of footwear and apparel for various activities and lifestyles. Shoppers in the UK can easily find and buy APL products online, including their popular running shoes, such as the TechLoom Zipline and TechLoom Bliss, known for their lightweight design and responsive cushioning. For intense workouts, their training shoes like the APL HySpeed™ provide exceptional support and stability.
Beyond running and training, APL's range extends to stylish lifestyle trainers and comfortable slides, perfect for post-workout recovery or casual wear. Their iconic basketball shoes continue to be a favourite among players seeking cutting-edge performance. Each category is designed with specific athletic demands in mind, ensuring optimal performance and comfort.
Complementing their footwear, APL also offers a curated selection of athletic apparel and workout accessories. These items are crafted with the same high standards of quality and design, allowing customers to build a complete, high-performance wardrobe that looks as good as it feels.
APL is dedicated to providing an excellent shopping experience for its UK customers. Their website allows for easy country and currency selection, ensuring a smooth purchasing process. For any assistance, their customer service team is readily available via phone at (866) 672-8630 or email at help@athleticpropulsionlabs.com, operating Monday through Friday, 7 a.m. - 7 p.m. PST.
APL values its community and offers several exclusive discounts. Eligible high school, college, and university students can enjoy a 15% discount, while healthcare workers in the UK receive a generous 30% off. Military personnel are also offered a 15% discount. All these benefits are verified through SheerID or ID.me. Additionally, the APL Loyalty Program rewards loyal customers with points for purchases and engagement, which can be redeemed for future savings, alongside a beneficial referral programme.
Athletic Propulsion Labs was founded in 2009 and is headquartered in Los Angeles, California, USA, with 2 flagship stores locations.
Student Discount
APL offers a 15% student discount to eligible high school, college, and university students. Verification is done through SheerID.
NHS Discount
APL offers a 30% discount to healthcare workers in various countries, including the United States, Canada, and the United Kingdom. This discount requires verification through SheerID.
Military / Blue Light Discount
APL offers a 15% discount to all active, reservist, veteran, and retired U.S. military personnel, as well as spouses and dependents of active personnel. Verification is done through SheerID or ID.me.
Gift Cards Available
Loyalty Programme
Loyalty Program
APL's Loyalty Program rewards members with points for purchases (1 point per $1 spent), creating an account, and engaging on social media. Members also receive birthday points. The programme features VIP tiers (Gold, Platinum, Diamond) with point multipliers, and a 'Give $20, Get $20' referral scheme where both referrer and friend benefit from qualifying purchases.
International shipping available. Express delivery options. Free returns on US orders.
Returns Policy
30-day return policy for unworn items in original packaging with tags attached. Free returns for US customers.
Founded
2009
Headquarters
Los Angeles, California, USA
Number of Stores
2 flagship stores
APL is committed to responsible manufacturing and uses recycled materials in select products.
The NBA banned the APL Concept 1 in 2010 because it was deemed to provide an unfair competitive advantage due to springs that enhanced vertical jump. It was the first sneaker ever banned by the league for performance reasons.
TechLoom is APL's proprietary woven upper technology that provides a seamless, breathable fit with athletic performance and aesthetic appeal.
APL is available at UK retailers including Harvey Nichols, Selfridges, and Net-A-Porter, as well as direct from their website with international shipping.
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Be the first to write a reviewAPL offers a 15% student discount to eligible high school, college, and university students. Verification is done through SheerID.
APL offers a 30% discount to healthcare workers in various countries, including the United States, Canada, and the United Kingdom. This discount requires verification through SheerID.
APL offers a 15% discount to all active, reservist, veteran, and retired U.S. military personnel, as well as spouses and dependents of active personnel. Verification is done through SheerID or ID.me.
APL's Loyalty Program rewards members with points for purchases (1 point per $1 spent), creating an account, and engaging on social media. Members also receive birthday points. The programme features VIP tiers (Gold, Platinum, Diamond) with point multipliers, and a 'Give $20, Get $20' referral scheme where both referrer and friend benefit from qualifying purchases.
Buy discounted Athletic Propulsion Labs gift cards from cashback sites to save even more.
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| Standard Delivery | International shipping available. Express delivery options. Free returns on US orders. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | 30-day return policy for unworn items in original packaging with tags attached. Free returns for US customers. |
| Student Discount | APL offers a 15% student discount to eligible high school, college, and university students. Verification is done through SheerID. |
| NHS Discount | APL offers a 30% discount to healthcare workers in various countries, including the United States, Canada, and the United Kingdom. This discount requires verification through SheerID. |
| Military Discount | APL offers a 15% discount to all active, reservist, veteran, and retired U.S. military personnel, as well as spouses and dependents of active personnel. Verification is done through SheerID or ID.me. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Klarna |
| Founded | 2009 |
| Headquarters | Los Angeles, California, USA |
Last updated: June 2026
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Customer Service
(866) 672-8630Customer Service Email
customerservice@athleticpropulsionlabs.comCustomer Service Hours
Monday to Friday, 9am - 5pm PST