Athletic Propulsion Labs
Luxury performance sneakers that pioneered the category, famously banned by the NBA, now worn by celebrities worldwide.
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Athletic Propulsion Labs (APL) is an American luxury performance footwear brand founded in 2009 by identical twins Adam and Ryan Goldston while students at USC. The brand made history when the NBA banned their first shoe, the Concept 1, for providing an unfair competitive advantage—the first time the league had ever banned a sneaker for performance reasons.
That legendary NBA ban catapulted APL to fame, and in 2014 they pioneered the 'luxury performance' category, positioning premium athletic footwear at the intersection of high fashion and genuine athletic function. Today, APL is stocked in over 300 luxury retailers including Nordstrom, Harvey Nichols, Selfridges, Net-A-Porter, and Mr Porter.
The TechLoom technology that defines their sneakers has won multiple awards including the SELF Sneaker Awards and Men's Health Sneaker Awards. With flagship stores at The Grove in LA and SoHo Manhattan, and partnerships with American Airlines, F45, and Williams Racing, APL has become a celebrity and influencer favourite.
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Gift Cards Available
Shipping & Returns
International shipping available. Express delivery options. Free returns on US orders.
Returns Policy
30-day return policy for unworn items in original packaging with tags attached. Free returns for US customers.
Company Information
Founded
2009
Headquarters
Los Angeles, California, USA
Number of Stores
2 flagship stores
Payment Methods
Sustainability
APL is committed to responsible manufacturing and uses recycled materials in select products.
Frequently Asked Questions
Why was APL banned by the NBA?
The NBA banned the APL Concept 1 in 2010 because it was deemed to provide an unfair competitive advantage due to springs that enhanced vertical jump. It was the first sneaker ever banned by the league for performance reasons.
What is TechLoom technology?
TechLoom is APL's proprietary woven upper technology that provides a seamless, breathable fit with athletic performance and aesthetic appeal.
Where can I buy APL in the UK?
APL is available at UK retailers including Harvey Nichols, Selfridges, and Net-A-Porter, as well as direct from their website with international shipping.
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Contact Information
Customer Service Email
[email protected]Customer Service Hours
Monday to Friday, 9am - 5pm PST
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