Lovell Sports
Lovell Sports is a leading UK online retailer offering a vast selection of football, rugby, and general sports equipment, clothing, and footwear for men, women, and kids.
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About Lovell Sports: Your Premier Online Sports Retailer
Lovell Sports, established in 1988 and evolving into a dedicated online platform by 1998, stands as a cornerstone in the UK's sports retail landscape. As part of the prestigious Frasers Group, we are committed to providing athletes and sports enthusiasts across the nation with an unparalleled selection of high-quality sporting goods. Our heritage is built on a passion for sport, ensuring that every customer finds the perfect gear to excel in their chosen discipline.
Extensive Product Range for Every Sport
Football & Rugby Specialists
Dive into our comprehensive collections for football and rugby. For football, explore a vast array of football boots for adults and kids, suitable for soft ground, artificial ground, firm ground, and indoor play. Discover football kits, clothing, and essential accessories like balls, shin pads, and gloves from top brands such as Nike Football and adidas Football. Rugby players will find an equally impressive selection of rugby boots for all ground types and positions, alongside rugby kits, shirts, shorts, and accessories including head guards and mouthguards. Whether you're looking to buy football boots online or find the perfect rugby shirt UK, Lovell Sports has you covered.
Gear for All Sports & Fitness
Beyond the pitch, Lovell Sports caters to a wide spectrum of athletic pursuits. Whether you're into running, tennis, golf, swimming, cycling, or fitness & training, we have you covered. Our extensive range includes specialist footwear, clothing, and accessories for sports like American Football, Badminton, Basketball, Boxing, Cricket, Darts, Equestrian, Fishing, Gaelic Football, Hockey, Hyrox, MMA, Netball, Padel, Skateboarding, Skiing, Snooker and Pool, Squash, Table Tennis, Volleyball, Watersports, and Yoga. Shop by gender and age with dedicated sections for men's, women's, and kids' sports gear, featuring popular brands like Puma, Mizuno, Canterbury, Kooga, New Balance, and Asics. Find your next pair of running shoes UK or discover the latest tennis rackets online with ease.
Unbeatable Value and Customer Service
At Lovell Sports, we believe in making premium sports equipment accessible. Keep an eye on our dedicated sale section for fantastic deals on men's, women's, and kids' items across various price points. We also proudly support our community with exclusive discounts: students, NHS staff, healthcare workers (via Blue Light Card), and military personnel/veterans (via GoCertify or Blue Light Card) can enjoy significant savings. Our customer service team is available Monday to Friday, 9 am to 5 pm, to assist with any enquiries, ensuring a smooth and satisfying shopping experience. Explore Lovell Sports today for all your sporting needs!
Lovell Sports was founded in 1990 and is headquartered in Shirebrook, UK. It is part of Frasers Group, with Online only locations.
Discounts & Loyalty
Student Discount
Student discount available through verification services.
NHS Discount
Lovell Sports offers a 10% discount for NHS staff and healthcare workers, verifiable through the Blue Light Card.
Military / Blue Light Discount
Military personnel and veterans can receive a 10% discount at Lovell Sports after verifying eligibility with the Blue Light Card or GoCertify.
Gift Cards Available
Loyalty Programme
Recognition Loyalty Programme Account
Details on benefits are not readily available, but the programme is mentioned in relation to retaining transaction information for customer recognition.
Shipping & Returns
UK delivery with standard and express options. International shipping available.
Returns Policy
28-day returns on unworn items in original packaging.
Company Information
Founded
1990
Headquarters
Shirebrook, UK
Number of Stores
Online only
Parent Company
Frasers Group
Payment Methods
Frequently Asked Questions
What sports does Lovell Sports cover?
Originally a rugby specialist, Lovell Sports now covers rugby, football, running, cricket, hockey, tennis, triathlon, equestrian, and water sports.
Is Lovell Sports an authorised retailer?
Yes, Lovell Sports is a certified retailer of all major football and rugby brands including Nike, adidas, Canterbury, Puma, and New Balance.
How long has Lovell Sports been trading?
Lovell Sports was founded in 1990 as Lovell Rugby, giving them over 25 years of sports industry experience.
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Be the first to write a review5 Ways to Save at Lovell Sports in 2026
Student discount
Student discount available through verification services.
NHS discount
Lovell Sports offers a 10% discount for NHS staff and healthcare workers, verifiable through the Blue Light Card.
Military & Blue Light discount
Military personnel and veterans can receive a 10% discount at Lovell Sports after verifying eligibility with the Blue Light Card or GoCertify.
Join Recognition Loyalty Programme Account
Details on benefits are not readily available, but the programme is mentioned in relation to retaining transaction information for customer recognition.
Gift cards available
Buy discounted Lovell Sports gift cards from cashback sites to save even more.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
Lovell Sports Quick Facts
| Standard Delivery | UK delivery with standard and express options. International shipping available. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | 28-day returns on unworn items in original packaging. |
| Student Discount | Student discount available through verification services. |
| NHS Discount | Lovell Sports offers a 10% discount for NHS staff and healthcare workers, verifiable through the Blue Light Card. |
| Military Discount | Military personnel and veterans can receive a 10% discount at Lovell Sports after verifying eligibility with the Blue Light Card or GoCertify. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal, Klarna |
| Founded | 1990 |
| Headquarters | Shirebrook, UK |
Last updated: June 2026
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Contact Information
Customer Service
0800 197 2855Customer Service Email
sales@lovell-rugby.co.ukCustomer Service Hours
Monday to Friday, 9am to 5pm