Greggs shares defy short sellers despite slow growth and lower profits
Greggs disappointed hedge funds holding short positions in the high street bakery chain as its shares rallied despite lower profits last year and slowing growth in 2026

Greggs is a beloved UK bakery and food-on-the-go retailer offering a delicious range of freshly baked savouries, sandwiches, sweet treats, and hot drinks for breakfast and lunch.
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Shop at GreggsGreggs is a beloved UK food-on-the-go retailer with a rich history spanning over eighty years. Founded by John Gregg in Newcastle in 1939, the company began by delivering fresh provisions before opening its first shop in Gosforth. Since then, Greggs has expanded significantly, becoming a household name with over 2,000 shops across the nation. Known for its commitment to quality, value, and community, Greggs has grown to be a staple in British daily life, constantly adapting its menu to meet evolving tastes while maintaining its core values.
The Greggs menu is famed for its wide variety of freshly prepared items, catering to all times of the day. From breakfast to lunch, there's always something delicious to discover.
Indulge in Greggs' iconic Sausage Rolls, a national favourite, or explore their range of delicious pasties and bakes, including the popular Vegan Sausage Roll and Cheese & Onion Bake. These savoury treats are perfect for a quick snack or a satisfying meal on the go.
Beyond the bakes, Greggs offers a selection of freshly made sandwiches and salads, providing lighter and healthier choices. Complement your meal with a wide array of sweet treats, from classic Yum Yums to seasonal doughnuts. Don't forget their extensive range of hot drinks, including freshly ground Fairtrade espresso and speciality coffees, ensuring you're always energised.
Greggs makes it incredibly easy to enjoy your favourite food. Utilise the Greggs App for exclusive rewards, birthday treats, and the convenience of Click + Collect, allowing you to order ahead and skip the queue. For those days you prefer to stay in, Greggs offers home delivery through partners like Just Eat and Uber Eats, bringing your flakey favourites directly to your door. Gift cards are also available, making the perfect present for any Greggs fan.
Greggs was founded in 1939 and is headquartered in Newcastle upon Tyne, UK, with 2,600+ locations.
Greggs disappointed hedge funds holding short positions in the high street bakery chain as its shares rallied despite lower profits last year and slowing growth in 2026

Abercrombie & Fitch saw profit decline in its annual results, despite witnessing record sales in Q4.

Greggs saw annual profit drop 18%, as weakening consumer sentiment and slower revenue growth weighed on the high street bakery chain.

In January, Greggs increased the price of a sausage roll by 5p and added 10p to the price of a latte coffee

Profits have fallen at Greggs as costs increased and volumes at the high street bakery chain declined amid tough trading conditions

Student Discount
Greggs offers student discounts. Students can get a free sausage roll, vegan sausage roll, cheese & onion bake, or a sweet treat when purchasing a sandwich lunch deal and presenting a Student Beans ID or a valid student card. They also partner with TOTUM (formerly NUS Extra) for offers like a pizza and drink deal after 4 pm.
Gift Cards Available
Loyalty Programme
Greggs Rewards
Earn stamps on purchases through the Greggs app. Get a free hot drink after 9 purchases, plus access to exclusive offers and surprises.
Greggs delivery available via Just Eat from participating shops. Click & collect available through the Greggs app.
Returns Policy
If you're not satisfied with your purchase, please contact customer services or speak to the shop team.
Founded
1939
Headquarters
Newcastle upon Tyne, UK
Number of Stores
2,600+
Greggs is committed to reducing environmental impact through sustainable sourcing, reducing food waste via charity partnerships, and working towards recyclable packaging across all products.
Most Greggs shops open between 6am-7am Monday to Saturday, with Sunday hours typically shorter. Check the Greggs app or website for specific shop hours.
Yes, Greggs offers several vegan options including the famous Vegan Sausage Roll, Vegan Steak Bake, Vegan Sausage Breakfast Roll, and various other plant-based items.
Greggs Rewards is a loyalty scheme through the Greggs app. Earn stamps on purchases to get free hot drinks and access exclusive offers.
Yes, Greggs delivery is available through Just Eat from participating shops.
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Be the first to write a reviewGreggs offers student discounts. Students can get a free sausage roll, vegan sausage roll, cheese & onion bake, or a sweet treat when purchasing a sandwich lunch deal and presenting a Student Beans ID or a valid student card. They also partner with TOTUM (formerly NUS Extra) for offers like a pizza and drink deal after 4 pm.
Save on delivery by using Greggs's Click & Collect service.
Earn stamps on purchases through the Greggs app. Get a free hot drink after 9 purchases, plus access to exclusive offers and surprises.
Buy discounted Greggs gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
| Standard Delivery | Greggs delivery available via Just Eat from participating shops. Click & collect available through the Greggs app. |
| Free Delivery | Not available |
| Click & Collect | Available |
| Returns Policy | If you're not satisfied with your purchase, please contact customer services or speak to the shop team. |
| Student Discount | Greggs offers student discounts. Students can get a free sausage roll, vegan sausage roll, cheese & onion bake, or a sweet treat when purchasing a sandwich lunch deal and presenting a Student Beans ID or a valid student card. They also partner with TOTUM (formerly NUS Extra) for offers like a pizza and drink deal after 4 pm. |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, Apple Pay, Google Pay, Contactless |
| Founded | 1939 |
| Headquarters | Newcastle upon Tyne, UK |
Last verified: February 2026
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Customer Service
0808 147 3447Customer Service Email
getintouch@greggs.co.ukCustomer Service Hours
Monday to Friday, 8am - 5pm

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