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AATU Dog and Cat Food offers premium, high-protein, grain-free recipes for dogs and cats, delivering the benefits of raw feeding in a convenient format.
30% Off RRP On your FIrst Subscription Order & 20% Off Every Order After
Get This Deal30% Off RRP On your FIrst Subscription Order & 20% Off Every Order After. Offer excludes subscription trial products. See website for further details.
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AATU Pet Food is a distinguished UK brand, masters of pure nutrition, dedicated to providing premium, high-meat dog and cat food. Established in 2013, AATU focuses on delivering the benefits of raw feeding in a convenient, dry or wet format. Their philosophy centres on expertly formulated recipes that prioritise your pet's health and vitality, ensuring every meal is packed with top-quality ingredients.
AATU's commitment to quality is evident in their meticulously crafted recipes. They proudly offer grain-free and filler-free options, with no harmful bacteria, making them an excellent alternative to raw feeding. Products feature high meat content, such as 80/20 for dry dog food and 90/10 for wet dog food, often from a single source protein like Free Run Chicken, Salmon, or Angus Beef. These formulations are cooked low & slow™ to preserve nutrients and ensure an irresistible taste, making them great for pets with sensitivities.
The extensive AATU product range caters to both dogs and cats across various life stages. For dogs, you can find popular dry options like Free Run Chicken, Salmon, and Free Run Duck, alongside a variety of wet dog food multi-packs and specific recipes such as Angus Beef or Pork & Wild Boar. Cat owners can explore Free Run Chicken Dry Cat Food and wet cat food bundles. AATU also provides specialised Salmon Dry Food for Puppies, ensuring comprehensive nutrition from a young age.
Shopping for AATU pet food is a seamless experience through their online platform. Customers can easily browse best sellers, manage subscriptions, and access comprehensive customer care. The brand also values its loyal customers, offering the AATU Gold Rewards programme, along with special discounts for NHS workers and military personnel, making premium pet nutrition more accessible.
AATU Dog and Cat Food was founded in 2014 and is headquartered in United Kingdom. It is part of Inspired Pet Nutrition Limited (IPN), with Primarily an online retailer locations.
NHS Discount
AATU offers NHS discounts, including a 35% discount on the first subscription order and a 15% discount on non-subscription services, available via Health Service Discounts.
Military / Blue Light Discount
AATU offers military exclusive discount codes via TroopScout.
Loyalty Programme
AATU Gold Rewards
Members earn points for every £1 spent (2-4 points depending on tier), creating an account, referring friends, liking social media, submitting product reviews, and signing up for their mailing list. Points can be redeemed for discounts on future orders, with tiers (Ambassador, Gold, Platinum) offering increasing benefits.
Free UK delivery on orders over £29. Subscription delivery available.
Returns Policy
Returns accepted within 14 days for unopened products.
Founded
2014
Headquarters
United Kingdom
Number of Stores
Primarily an online retailer
Parent Company
Inspired Pet Nutrition Limited (IPN)
AATU specialises in premium, high-meat dog and cat food. Their range includes dry dog food (such as Free Run Chicken, Salmon, and Duck), wet dog food (including variety packs and specific recipes like Angus Beef), dry cat food (like Free Run Chicken), and puppy dry food (Salmon).
AATU pet food recipes are high in protein, grain-free, filler-free, and contain no harmful bacteria. They are expertly formulated, cooked low & slow™ to preserve nutrients, and offer an irresistible taste. Many options are single-source protein diets, making them great for pets with sensitivities.
You can reach AATU customer service by phone at 01442 212 392 for general queries, nutritional advice, and order assistance. Alternatively, you can email them at enquiries@aatu.com. Customer lines are typically open Monday to Thursday from 9 am to 5 pm, and Friday from 9 am to 4 pm.
Yes, AATU offers the 'AATU Gold Rewards' loyalty programme where members earn points for purchases, account creation, referrals, and social media engagement, redeemable for discounts. They also provide exclusive discounts for NHS/healthcare workers (35% off first subscription, 15% off non-subscription) and military personnel via partner platforms.
AATU's Returns & Refunds Policy ensures products are as described, fit for purpose, and of satisfactory quality. You can contact them to arrange a return or refund for faulty or incorrect items within 30 calendar days of delivery. Full details on contacting them, sending returns, and refund processes are available on their website.
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AATU offers NHS discounts, including a 35% discount on the first subscription order and a 15% discount on non-subscription services, available via Health Service Discounts.
AATU offers military exclusive discount codes via TroopScout.
Get free delivery on orders over £29 at AATU Dog and Cat Food.
Members earn points for every £1 spent (2-4 points depending on tier), creating an account, referring friends, liking social media, submitting product reviews, and signing up for their mailing list. Points can be redeemed for discounts on future orders, with tiers (Ambassador, Gold, Platinum) offering increasing benefits.
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| Standard Delivery | Free UK delivery on orders over £29. Subscription delivery available. |
| Free Delivery | Orders over £29 |
| Click & Collect | Not available |
| Returns Policy | Returns accepted within 14 days for unopened products. |
| Student Discount | Not available |
| NHS Discount | AATU offers NHS discounts, including a 35% discount on the first subscription order and a 15% discount on non-subscription services, available via Health Service Discounts. |
| Military Discount | AATU offers military exclusive discount codes via TroopScout. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 2014 |
| Headquarters | United Kingdom |
Last updated: June 2026
1 voucher available
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Customer Service
01442 212 392Customer Service Email
enquiries@aatu.comCustomer Service Hours
Mon-Thu 9am-5pm, Fri 9am-4pm
