Wisdom Panel
Wisdom Panel offers the world's most accurate dog and cat DNA tests, providing vital insights into your pet's breed, traits, and health for personalised care.
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About Wisdom Panel
Wisdom Panel, established in 2007, stands as a global leader in pet DNA testing, dedicated to helping pet parents understand their beloved companions better. As part of Kinship, a division of Mars Petcare, Wisdom Panel leverages over two decades of scientific research and data from millions of pets to deliver unparalleled insights. Their mission is rooted in the belief that a deeper understanding of a pet's genetic makeup is key to providing optimal, personalised care.
Our Commitment to Pet Health
Every Wisdom Panel test contributes to the largest veterinary genetic research study ever conducted. This commitment to scientific advancement means that your pet's results not only inform their individual care plan but also help pave the way for future breakthroughs in pet health for generations to come. The team, comprising obsessed pet parents, geneticists, and licensed vets, ensures the highest quality tests and comprehensive support.
Discover Your Pet's Story
Wisdom Panel offers a comprehensive range of DNA tests for both dogs and cats, designed to uncover vital information about their breed, traits, and health. From understanding potential genetic disorders to identifying drug sensitivities, their tests provide actionable insights.
Our Product Range Highlights
- Wisdom Panel™ Complete for Cats: Delve into your feline friend's genetic story, covering breed, traits, and health.
- Wisdom Panel™ Premium for Dogs: Offers extensive health insights, breed identification, and a genetic consult for 'at risk' health findings.
- Wisdom Panel™ Essential for Dogs: Provides core breed and health insights, including screening for MDR1 (drug medication sensitivities) and covering over 70 breeds and populations.
These tests empower you and your vet to create a tailored care plan, ensuring your pet lives a healthier, happier life. Explore the full range of Wisdom Panel DNA tests online to find the perfect option for your furry family member.
Wisdom Panel was founded in 2007 and is headquartered in Lincoln, Nebraska, USA (UK operations). It is part of Mars Petcare.
Discounts & Loyalty
Military / Blue Light Discount
Wisdom Panel does not have a standing discount program for military members, but a promo code (AAPWISDOM) has been mentioned that allows military members to receive 35% off. Occasional targeted offers may also be provided through partner organisations.
Loyalty Programme
Referral Program
Referral Program members and their friends each receive $20 off a Wisdom Panel purchase. Referrers can earn up to 100 advocate rewards over a 12-month period.
Shipping & Returns
Free UK delivery. Kit arrives in 3-5 working days.
Returns Policy
Unopened kits can be returned within 30 days
Company Information
Founded
2007
Headquarters
Lincoln, Nebraska, USA (UK operations)
Parent Company
Mars Petcare
Payment Methods
Frequently Asked Questions
How does the DNA test work?
Simply swab the inside of your dogs cheek, return the sample in the prepaid package, and receive results in 2-3 weeks.
How many breeds can the test identify?
Wisdom Panel tests for over 350 breeds, types, and varieties.
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Military & Blue Light discount
Wisdom Panel does not have a standing discount program for military members, but a promo code (AAPWISDOM) has been mentioned that allows military members to receive 35% off. Occasional targeted offers may also be provided through partner organisations.
Join Referral Program
Referral Program members and their friends each receive $20 off a Wisdom Panel purchase. Referrers can earn up to 100 advocate rewards over a 12-month period.
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Wisdom Panel Quick Facts
| Standard Delivery | Free UK delivery. Kit arrives in 3-5 working days. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Unopened kits can be returned within 30 days |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Wisdom Panel does not have a standing discount program for military members, but a promo code (AAPWISDOM) has been mentioned that allows military members to receive 35% off. Occasional targeted offers may also be provided through partner organisations. |
| International Shipping | Not available |
| Payment Methods | visa, mastercard, paypal |
| Founded | 2007 |
| Headquarters | Lincoln, Nebraska, USA (UK operations) |
Last updated: June 2026
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Contact Information
Customer Service
0808 1346 408Customer Service Email
wisdompanel@effem.comCustomer Service Hours
Monday-Friday 9am-5pm