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Wisdom Panel offers the world's most accurate dog and cat DNA tests, providing vital insights into your pet's breed, traits, and health for personalised care.
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Wisdom Panel, established in 2007, stands as a global leader in pet DNA testing, dedicated to helping pet parents understand their beloved companions better. As part of Kinship, a division of Mars Petcare, Wisdom Panel leverages over two decades of scientific research and data from millions of pets to deliver unparalleled insights. Their mission is rooted in the belief that a deeper understanding of a pet's genetic makeup is key to providing optimal, personalised care.
Every Wisdom Panel test contributes to the largest veterinary genetic research study ever conducted. This commitment to scientific advancement means that your pet's results not only inform their individual care plan but also help pave the way for future breakthroughs in pet health for generations to come. The team, comprising obsessed pet parents, geneticists, and licensed vets, ensures the highest quality tests and comprehensive support.
Wisdom Panel offers a comprehensive range of DNA tests for both dogs and cats, designed to uncover vital information about their breed, traits, and health. From understanding potential genetic disorders to identifying drug sensitivities, their tests provide actionable insights.
These tests empower you and your vet to create a tailored care plan, ensuring your pet lives a healthier, happier life. Explore the full range of Wisdom Panel DNA tests online to find the perfect option for your furry family member.
Wisdom Panel was founded in 2007 and is headquartered in Lincoln, Nebraska, USA (UK operations). It is part of Mars Petcare.
Military / Blue Light Discount
Wisdom Panel does not have a standing discount program for military members, but a promo code (AAPWISDOM) has been mentioned that allows military members to receive 35% off. Occasional targeted offers may also be provided through partner organisations.
Loyalty Programme
Referral Program
Referral Program members and their friends each receive $20 off a Wisdom Panel purchase. Referrers can earn up to 100 advocate rewards over a 12-month period.
Free UK delivery. Kit arrives in 3-5 working days.
Returns Policy
Unopened kits can be returned within 30 days
Founded
2007
Headquarters
Lincoln, Nebraska, USA (UK operations)
Parent Company
Mars Petcare
Simply swab the inside of your dogs cheek, return the sample in the prepaid package, and receive results in 2-3 weeks.
Wisdom Panel tests for over 350 breeds, types, and varieties.
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Be the first to write a reviewWisdom Panel does not have a standing discount program for military members, but a promo code (AAPWISDOM) has been mentioned that allows military members to receive 35% off. Occasional targeted offers may also be provided through partner organisations.
Referral Program members and their friends each receive $20 off a Wisdom Panel purchase. Referrers can earn up to 100 advocate rewards over a 12-month period.
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| Standard Delivery | Free UK delivery. Kit arrives in 3-5 working days. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Unopened kits can be returned within 30 days |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Wisdom Panel does not have a standing discount program for military members, but a promo code (AAPWISDOM) has been mentioned that allows military members to receive 35% off. Occasional targeted offers may also be provided through partner organisations. |
| International Shipping | Not available |
| Payment Methods | visa, mastercard, paypal |
| Founded | 2007 |
| Headquarters | Lincoln, Nebraska, USA (UK operations) |
Last updated: June 2026
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Customer Service
0808 1346 408Customer Service Email
wisdompanel@effem.comCustomer Service Hours
Monday-Friday 9am-5pm