Nestlé appoints new managing director for UK&I food business
He moves from his role as head of marketing for Purina’s northern region
Purina
Purina offers a wide range of high-quality dog and cat food, including popular brands like Felix and Gourmet, available directly from their UK online shop.
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receive 20% off your first subscription and then 10% off every subsequent order when you set up Subscribe and Save.
receive 20% off your first subscription and then 10% off every subsequent order when you set up Subscribe and Save.
Valid until 03/10/2030
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About Purina UK
Purina, a brand with a rich history dating back to its founding in 1894 by William H. Danforth, has grown to become a leading name in pet nutrition. Operating under the umbrella of Nestlé Purina PetCare since 2001, Purina UK has maintained a strong presence, with a manufacturing entity incorporated in 1912. Headquartered in Crawley, West Sussex, Purina is dedicated to advancing pet health and wellbeing through scientifically formulated food.
A Legacy of Pet Care
With over 85 years of experience, Purina's mission is to help pets live longer, healthier, and happier lives. Their commitment to research and development ensures that every product meets high standards of quality and nutritional value, providing pet owners with peace of mind. While primarily an online retailer in the UK, their products are widely available, and their direct online shop offers a seamless way to access their full range.
Explore the Purina Product Range
The Purina Direct website (direct.purina.co.uk) offers an extensive selection of pet food tailored for both cats and dogs. From popular brands like Felix and Gourmet to specialised wet and dry food options, there's something to satisfy every pet's palate and nutritional requirement.
Tailored Nutrition for Dogs and Cats
Discover the flexibility of Felix Pick 'n' Mix and Gourmet Pick & Mix, allowing you to create custom meal boxes. For convenience, pre-mixed bundles are also available, ensuring your pet's favourite meals are always on hand. Beyond main meals, Purina also provides a variety of other meals, treats, and dental chews designed to support overall pet health and enjoyment. Each product is crafted with essential nutrients, including balanced carbohydrates, healthy fats, and natural sugars, to fuel your pet's daily activities and support vital bodily functions.
Your Shopping Experience with Purina
Shopping for pet food online with Purina UK is straightforward and rewarding. The website is designed for easy navigation, allowing you to quickly find and purchase the best nutrition for your pets.
Dedicated Customer Support
Should you require assistance, Purina UK's customer service team is available Monday to Friday, 9am – 5pm (excluding UK bank holidays), on 0800 212 161. While a direct email address isn't provided, their website features a convenient messaging system or contact form for all enquiries.
Rewarding Loyalty
Purina values its customers and offers exciting loyalty programmes. The myPurina Rewards programme, accessible via the myPurina App, allows you to earn rewards with purchases. Additionally, the Your Purina programme invites members to join testing groups, receive free hand-picked product samples, and enter prize draws for free pet food by participating in surveys, making your Purina experience even more beneficial.
Purina was founded in 1894 and is headquartered in Gatwick, Surrey, UK. It is part of Nestlé Purina PetCare, with 0 locations.
News & Updates
View allDiscounts & Loyalty
Student Discount
Purina offers a 30% student discount on purchases, which can be claimed by verifying student status through Student Beans. Existing student customers can also receive 20% off plus a free Felix Goody Bag via Gocertify.
NHS Discount
Purina offers discounts for NHS and healthcare workers. New healthcare worker customers can receive 30% off via Gocertify. Purina also offers a 20% NHS discount on cat food and 30% off online orders of Felix via the Blue Light Card scheme.
Military / Blue Light Discount
Purina offers discounts for military personnel. New military personnel customers can receive 30% off, and existing military personnel customers can receive 20% off, both through Gocertify. Discounts are also available via the Blue Light Card scheme.
Loyalty Programme
Purina Points
For every 500 Purina Points earned, customers receive £5 credit to spend on the site. These points are valid for 365 days.
Shipping & Returns
Standard UK delivery available. Products typically available through major supermarkets and pet retailers.
Returns Policy
Contact customer service for product concerns or quality issues. Refunds and replacements handled on a case-by-case basis.
Company Information
Founded
1894
Headquarters
Gatwick, Surrey, UK
Number of Stores
0
Parent Company
Nestlé Purina PetCare
Payment Methods
Visa
Mastercard
American Express
PayPal
Sustainability
Purina is committed to responsible sourcing and sustainability. They aim to have 100% of packaging recyclable or reusable by 2025 and source fish from responsible sources. Their factories work to reduce water usage and waste while supporting local pet welfare initiatives.
Frequently Asked Questions
What brands does Purina UK offer?
Purina UK offers a range of popular pet food brands including Felix, Gourmet, Bakers, Beta, Dentalife, Winalot, Pro Plan, and One. Each brand is tailored to different pet needs and preferences.
Is Purina pet food scientifically formulated?
Yes, all Purina products are developed by a team of over 500 nutritionists, veterinarians, and pet care experts. Each formula is designed to provide complete and balanced nutrition for your pet.
Where can I buy Purina products in the UK?
Purina products are widely available at major supermarkets, pet shops, and online retailers throughout the UK. You can also find stockist information on their official website.
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Student discount
Purina offers a 30% student discount on purchases, which can be claimed by verifying student status through Student Beans. Existing student customers can also receive 20% off plus a free Felix Goody Bag via Gocertify.
NHS discount
Purina offers discounts for NHS and healthcare workers. New healthcare worker customers can receive 30% off via Gocertify. Purina also offers a 20% NHS discount on cat food and 30% off online orders of Felix via the Blue Light Card scheme.
Military & Blue Light discount
Purina offers discounts for military personnel. New military personnel customers can receive 30% off, and existing military personnel customers can receive 20% off, both through Gocertify. Discounts are also available via the Blue Light Card scheme.
Join Purina Points
For every 500 Purina Points earned, customers receive £5 credit to spend on the site. These points are valid for 365 days.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Purina Quick Facts
| Standard Delivery | Standard UK delivery available. Products typically available through major supermarkets and pet retailers. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Contact customer service for product concerns or quality issues. Refunds and replacements handled on a case-by-case basis. |
| Student Discount | Purina offers a 30% student discount on purchases, which can be claimed by verifying student status through Student Beans. Existing student customers can also receive 20% off plus a free Felix Goody Bag via Gocertify. |
| NHS Discount | Purina offers discounts for NHS and healthcare workers. New healthcare worker customers can receive 30% off via Gocertify. Purina also offers a 20% NHS discount on cat food and 30% off online orders of Felix via the Blue Light Card scheme. |
| Military Discount | Purina offers discounts for military personnel. New military personnel customers can receive 30% off, and existing military personnel customers can receive 20% off, both through Gocertify. Discounts are also available via the Blue Light Card scheme. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal |
| Founded | 1894 |
| Headquarters | Gatwick, Surrey, UK |
Last verified: February 2026
Shop at Purina
2 offers & 1 voucher available
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Contact Information
Customer Service
0800 212 161Customer Service Hours
Monday to Friday, 9am - 5pm
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