The White Company CEO departs
The White Company has confirmed that CEO Paula Nickolds has stepped away from the business, after two years in the top role.


The White Company offers luxury clothing, homeware, and gifts, helping you create a serene and stylish home and wardrobe with their beautifully designed, high-quality collections.
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Established in 1994 by Chrissie Rucker, The White Company has grown into a leading British lifestyle brand synonymous with understated luxury and timeless design. Headquartered in London, England, this esteemed retailer is celebrated for its commitment to creating beautifully crafted products that promote a sense of calm and well-being. With a distinctive focus on white and neutral colour palettes, The White Company offers elegant solutions for every aspect of modern living, from sophisticated home furnishings to stylish apparel.
Transform your living spaces with The White Company's extensive range of luxury homeware. Explore sumptuously soft bedding, plush towels, and elegant bathroom accessories. Their collection also includes beautifully designed furniture, sophisticated lighting, and decorative home accessories to create a truly serene environment. From kitchen essentials to garden décor, find everything you need to enhance your home.
Elevate your personal style with The White Company's curated selection of women's fashion. Discover comfortable yet chic clothing, including knitwear, loungewear, and dresses, all designed with enduring appeal. Complement your look and home with their exquisite range of fragrances, including signature candles, diffusers, and bath & body products, perfect for creating an inviting atmosphere or finding the ideal gift.
Shopping at thewhitecompany.com is designed for convenience and satisfaction. Benefit from reliable UK delivery services, including free delivery on orders over £60. Their dedicated customer service team is available via phone (020 3758 9222) and email (services@thewhitecompany.com) to assist with any enquiries. Don't forget to explore their loyalty programme, "The Club," for exclusive offers and early access to sales. Students can enjoy discounts via Student Beans, while NHS and Blue Light Card members can also find special savings throughout the year.
The White Company was founded in 1994 and is headquartered in Television Centre, London. It is part of The White Company Ltd, with 77 locations.
The White Company has confirmed that CEO Paula Nickolds has stepped away from the business, after two years in the top role.

Drapers The White Company CEO steps down The White Company CEO Paula Nickolds is stepping down from her role after two years at the helm, to spend more time with her husband who is battling a serious illness, Drapers can reveal. The post The White Company CEO steps down appeared first on Drapers.
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Lakeside Shopping Centre, yesterday unveiled its brand new The White Company store. Known for its commitment to timeless design, exceptional quality, and understated luxury, The White Company’s 5,000 sq ft store marks an exciting addition to Lakeside’s premium retail lineup. The new offering reinforces its reputation...
Drapers Barbara Horspool appointed chief creative officer at Fairfax & Favor The White Company’s former clothing director Barbara Horspool has been appointed as Fairfax & Favor’s chief creative officer. The post Barbara Horspool appointed chief creative officer at Fairfax & Favor appeared first on Drapers.
Here we speak with Shane Ashby-Roche, Head of Organisational Development and Culture at The White Company, about his career to date and why he has chosen... View Article
Student Discount
Yes, The White Company offers student discounts, which can be obtained through Student Beans. These discounts are typically available at certain times during the year.
NHS Discount
5% NHS staff discount via Health Service Discounts. Blue Light Card holders can access up to 20% off.
Military / Blue Light Discount
Discounts available via Blue Light Card for military personnel.
Gift Cards Available
Loyalty Programme
Refer a Friend
Refer a friend programme offering £10 off orders over £50. Friends receive 15% off their first order. Newsletter subscribers get early access to sales.
Standard UK delivery £3.95 (3 working days). Next day delivery available when ordered before 2pm. Furniture delivery is always free.
Returns Policy
30 days from receipt to return items. Free returns via Yodel drop-off points or any White Company store. Postal returns cost £2.50.
Founded
1994
Headquarters
Television Centre, London
Number of Stores
77
Parent Company
The White Company Ltd
The White Company is a certified B Corporation with an impact score of 81.7. Goals include 10% recycled materials by 2024 and full Tier 4 supply chain traceability by 2025.
Yes, free standard UK delivery on orders over £50. Furniture delivery is always free regardless of order value.
30 days from receipt to return items. Free returns at any White Company store or via Yodel drop-off points.
Yes, The White Company is a certified B Corporation, focusing on timeless, long-lasting products and responsible sourcing.
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Be the first to write a reviewYes, The White Company offers student discounts, which can be obtained through Student Beans. These discounts are typically available at certain times during the year.
5% NHS staff discount via Health Service Discounts. Blue Light Card holders can access up to 20% off.
Discounts available via Blue Light Card for military personnel.
Get free delivery on orders over £50 at The White Company.
Save on delivery by using The White Company's Click & Collect service.
Refer a friend programme offering £10 off orders over £50. Friends receive 15% off their first order. Newsletter subscribers get early access to sales.
Buy discounted The White Company gift cards from cashback sites to save even more.
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| Standard Delivery | Standard UK delivery £3.95 (3 working days). Next day delivery available when ordered before 2pm. Furniture delivery is always free. |
| Free Delivery | Orders over £50 |
| Click & Collect | Available |
| Returns Policy | 30 days from receipt to return items. Free returns via Yodel drop-off points or any White Company store. Postal returns cost £2.50. |
| Student Discount | Yes, The White Company offers student discounts, which can be obtained through Student Beans. These discounts are typically available at certain times during the year. |
| NHS Discount | 5% NHS staff discount via Health Service Discounts. Blue Light Card holders can access up to 20% off. |
| Military Discount | Discounts available via Blue Light Card for military personnel. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Klarna, Gift Cards |
| Founded | 1994 |
| Headquarters | Television Centre, London |
Last updated: June 2026
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Customer Service
+44 1604 744 365Customer Service Email
customerservices@thewhitecompany.comCustomer Service Hours
Monday-Sunday 7:00-21:00
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