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The Healthy Living Store, also known as Healf, empowers your wellbeing with a curated selection of premium products and rituals across the four pillars of Eat, Move, Mind, and Sleep.
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Healf, established in 2020 and headquartered in London, is dedicated to making "Wellbeing Made Personal" a reality. As an online destination, Healf connects you with a meticulously curated selection of the world's finest wellbeing brands, offering tools and rituals designed to empower your health journey. Their mission is grounded in providing "Answers, not guesswork," guiding customers through their unique path to optimal wellbeing.
Healf's extensive offering is structured around their unique Four Pillars™: EAT, MOVE, MIND, and SLEEP.
Explore a premium selection of supplements, nutritional aids, and gut health solutions from leading brands like Pique, Cymbiotika, and Designs For Health. Whether you're looking to buy vitamins online or seeking specialised dietary support, Healf provides high-quality, natural ingredients for your nutritional needs.
Enhance your physical vitality with products designed for movement and recovery. Find innovative fitness technology such as WHOOP, alongside essential nutrients and tools to support your active lifestyle and aid in muscle recovery.
Support your cognitive function and emotional balance with Healf's range of mindfulness tools, adaptogens, and supplements aimed at reducing stress, improving focus, and fostering mental resilience.
Achieve restorative sleep with expertly chosen products that promote relaxation and optimise your sleep cycles. From natural sleep aids to calming rituals, Healf helps you unlock the power of deep rest.
Shopping at Healf is designed for convenience and value. Benefit from free UK delivery on orders over £50 and a generous 365-day returns policy. Healf proudly supports students, NHS staff, and military personnel with a 10% discount. Join their multi-tiered Loyalty Program to earn points, unlock exclusive benefits, and receive personalised support from their dedicated Customer Wellbeing team.
The Healthy Living Store was founded in 2020 and is headquartered in London, UK, with Online only locations.
Student Discount
Healf offers a 10% student discount, verifiable through Gocertify or Student Beans. Anyone over 15 in full-time education (uni, college, sixth form, high school) qualifies.
NHS Discount
Healf offers a 10% discount for NHS staff and key workers, verifiable through Gocertify.
Military / Blue Light Discount
Healf offers a 10% discount for military personnel, including active duty, veterans, and their immediate families, verifiable through Gocertify.
Loyalty Programme
Loyalty Program
Members earn points for every purchase (£1 for 1 point), redeemable for discounts (£1 for 100 points). Tiers (Silver, Gold, Platinum) offer benefits like free shipping, exclusive sale access, special gifts, early access to new products, and a personal shopping assistant.
<p>Free UK delivery on orders over £30. Express delivery options available. Also available via Deliveroo Hop for rapid 20-minute delivery in select areas.</p>
Returns Policy
<p>30-day returns policy on unopened products. Contact customer service for assistance with returns.</p>
Founded
2020
Headquarters
London, UK
Number of Stores
Online only
Carefully curates brands with strong sustainability credentials. Focuses on quality over quantity.
Healf is a UK-based curated wellness marketplace offering premium health products across nutrition, fitness, mindfulness, and sleep, all validated by experts.
Healf Zone is a membership service offering personalised wellbeing plans combining at-home biomarker testing, expert guidance, and tailored product recommendations.
Yes, Healf offers free UK delivery on orders over £30, with express options available.
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Be the first to write a reviewHealf offers a 10% student discount, verifiable through Gocertify or Student Beans. Anyone over 15 in full-time education (uni, college, sixth form, high school) qualifies.
Healf offers a 10% discount for NHS staff and key workers, verifiable through Gocertify.
Healf offers a 10% discount for military personnel, including active duty, veterans, and their immediate families, verifiable through Gocertify.
Get free delivery on orders over £50 at The Healthy Living Store.
Members earn points for every purchase (£1 for 1 point), redeemable for discounts (£1 for 100 points). Tiers (Silver, Gold, Platinum) offer benefits like free shipping, exclusive sale access, special gifts, early access to new products, and a personal shopping assistant.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
| Standard Delivery | <p>Free UK delivery on orders over £30. Express delivery options available. Also available via Deliveroo Hop for rapid 20-minute delivery in select areas.</p> |
| Free Delivery | Orders over £50 |
| Click & Collect | Not available |
| Returns Policy | <p>30-day returns policy on unopened products. Contact customer service for assistance with returns.</p> |
| Student Discount | Healf offers a 10% student discount, verifiable through Gocertify or Student Beans. Anyone over 15 in full-time education (uni, college, sixth form, high school) qualifies. |
| NHS Discount | Healf offers a 10% discount for NHS staff and key workers, verifiable through Gocertify. |
| Military Discount | Healf offers a 10% discount for military personnel, including active duty, veterans, and their immediate families, verifiable through Gocertify. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal, Apple Pay |
| Founded | 2020 |
| Headquarters | London, UK |
Last updated: June 2026
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Customer Service Email
team@healf.com
