MaxiNutrition
MaxiNutrition is the UK's original protein powder supplier, offering clinically researched sports nutrition, protein, hydration, and vitamins to support your fitness, strength, and recovery goals.
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Shop at MaxiNutritionAbout MaxiNutrition
MaxiNutrition, originally founded as Maximuscle in 1992, has been a pioneering force in the UK sports nutrition market for over three decades. Reborn under the Healthy Nutrition Company (HNC) in 2017, part of the KRÜGER GROUP, MaxiNutrition continues its legacy of providing high-quality, science-backed supplements. Headquartered in Manchester, UK, we are dedicated to supporting your fitness journey with integrity and expertise, making us the go-to destination to buy protein powder online and other essential supplements in the UK.
Discover the MaxiNutrition Product Range
Our extensive product line is meticulously developed to cater to various fitness and wellness needs, ensuring you have the right tools to achieve your goals. From muscle growth to recovery and overall vitality, MaxiNutrition has you covered.
Protein Powders & Bars
As the UK's original protein powder supplier, we offer a diverse selection including 100% whey protein and effective vegan protein powder options. Our clinically researched formulas are easy to mix and come in delicious flavours. Complement your shakes with our tasty protein bars, perfect for a post-workout snack or a convenient protein boost throughout the day. Shop for MaxiNutrition protein UK and experience the difference.
Performance & Hydration
Elevate your training with our Performance Range, featuring essential supplements like creatine, known as the gold standard for strength and power. Stay optimally hydrated with our Next Level Hydration products, and support your general well-being with our comprehensive range of vitamins. Find everything you need to boost your performance and recovery.
Why Choose MaxiNutrition for Your Sports Nutrition Needs?
Choosing MaxiNutrition means opting for a brand with a proven track record of excellence. We pride ourselves on our Informed Sport accreditation, with 60% of our products batch-tested for banned substances, making us a trusted choice for professional athletes and anyone seeking peace of mind. Our commitment to transparent labelling, natural ingredients, and clinically proven results ensures you receive only the best. Take advantage of our MaxiSquad Loyalty Programme, and exclusive discounts for students, NHS workers, and military personnel when you shop for sports supplements online at MaxiNutrition.com.
MaxiNutrition was founded in 1988 and is headquartered in United Kingdom. It is part of The Hut Group (THG), with Online only locations.
Discounts & Loyalty
Student Discount
Student discount via Student Beans.
NHS Discount
MaxiNutrition offers a 21% discount for NHS and healthcare workers through Health Service Discounts.
Military / Blue Light Discount
MaxiNutrition offers a 25% military/armed forces discount.
Loyalty Programme
MaxiSquad Loyalty Programme
Members earn points with every purchase (3 points for every £1 spent) which can be redeemed for rewards and discounts on future orders. The programme also offers year-round discounts, surprise gifts, competitions, and insider tips. Points are valid for 12 months.
Shipping & Returns
Standard UK delivery available. Free delivery on orders over £40. Express next-day delivery available.
Returns Policy
30-day returns on unopened items. Contact customer service to arrange.
Company Information
Founded
1988
Headquarters
United Kingdom
Number of Stores
Online only
Parent Company
The Hut Group (THG)
Payment Methods
Sustainability
Committed to recyclable packaging and sustainable sourcing practices.
Frequently Asked Questions
Is MaxiNutrition suitable for beginners?
Yes, their Promax range is great for beginners. Advanced athletes might prefer Cyclone.
Are products tested for banned substances?
Yes, MaxiNutrition is Informed Sport certified, suitable for competitive athletes.
What is the best protein for building muscle?
Cyclone combines protein, creatine and HMB for muscle building. Whey Protein Max offers pure protein.
How quickly will my order arrive?
Standard delivery takes 3-5 working days. Express next-day available. Free delivery over £40.
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Be the first to write a review5 Ways to Save at MaxiNutrition in 2026
Student discount
Student discount via Student Beans.
NHS discount
MaxiNutrition offers a 21% discount for NHS and healthcare workers through Health Service Discounts.
Military & Blue Light discount
MaxiNutrition offers a 25% military/armed forces discount.
Free delivery
Get free delivery on orders over £40 at MaxiNutrition.
Join MaxiSquad Loyalty Programme
Members earn points with every purchase (3 points for every £1 spent) which can be redeemed for rewards and discounts on future orders. The programme also offers year-round discounts, surprise gifts, competitions, and insider tips. Points are valid for 12 months.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
MaxiNutrition Quick Facts
| Standard Delivery | Standard UK delivery available. Free delivery on orders over £40. Express next-day delivery available. |
| Free Delivery | Orders over £40 |
| Click & Collect | Not available |
| Returns Policy | 30-day returns on unopened items. Contact customer service to arrange. |
| Student Discount | Student discount via Student Beans. |
| NHS Discount | MaxiNutrition offers a 21% discount for NHS and healthcare workers through Health Service Discounts. |
| Military Discount | MaxiNutrition offers a 25% military/armed forces discount. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Klarna |
| Founded | 1988 |
| Headquarters | United Kingdom |
Last verified: February 2026
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Customer Reviews
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Contact Information
Customer Service
+44 (0) 345 241 2866Customer Service Email
customerservices@maxinutrition.comCustomer Service Hours
Mon-Fri, 9am-5pm
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