The Entertainer opens Trafford Centre store
It is the first multibrand toy retailer at the Manchester shopping centre since Hamleys departed in 2018
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The Entertainer is the UK's largest independent toy retailer, offering a vast selection of toys, games, and gifts for children of all ages, making playtime magical for families nationwide.
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Founded in 1981 by Catherine and Gary Grant, The Entertainer has grown to become the UK's largest independent toy retailer. Headquartered in Amersham, Buckinghamshire, the company's mission has always been to provide a magical shopping experience, offering a diverse range of toys that inspire creativity and fun. With a strong presence both online at thetoyshop.com and through its extensive network of 160 physical stores and 1,000 concessions within Tesco and Matalan, The Entertainer is a cornerstone of British retail, dedicated to bringing joy to children and families.
At The Entertainer, shoppers can discover an unparalleled selection of toys, games, and gifts. From classic favourites to the latest trends, the range includes everything from action figures, dolls, and building blocks to educational toys, arts & crafts, and outdoor play equipment. Whether you're looking to buy board games online, find the perfect gift for a birthday, or simply treat a loved one, The Entertainer stocks products from all the leading brands, ensuring quality and variety for every age group and interest. Their commitment to offering a comprehensive range makes them a one-stop shop for all your toy needs.
Shopping at thetoyshop.com offers convenience and a user-friendly experience. Customers can easily browse categories, compare products, and make secure purchases. While The Entertainer does not currently offer a student discount, they proudly provide a 5% discount for NHS and healthcare workers via Health Service Discounts and the Blue Light Card, as well as discounts for armed forces personnel through the Blue Light Card. Their dedicated customer service team is available Monday to Friday from 8am-7pm and Saturday to Sunday from 8am-5pm on 0333 320 5100, ready to assist with any enquiries, ensuring a smooth and enjoyable shopping journey.
The Entertainer was founded in 1981 and is headquartered in Amersham, Buckinghamshire. It is part of The Entertainer (Family-owned), with 170+ UK stores locations.
It is the first multibrand toy retailer at the Manchester shopping centre since Hamleys departed in 2018
Toy specialist The Entertainer has today (September 16) announced it has appointed THG Commerce as its new digital commerce partner.
Employee-owned The Entertainer is poised to relaunch the iconic Meccano brand, for which it acquired the rights a year ago. As the retailer gears up for the golden quarter, it’s one reason why chief executive Andrew Murphy is confident
Employee owned toys specialist The Entertainer is to relaunch the iconic Meccano brand next week as it seeks to key into rising demand for construction toys, Retail Week can reveal.
The man who masterminded some of John Lewis’ most famous Christmas adverts is joining toy specialist The Entertainer.
NHS Discount
NHS and Blue Light discount available through Blue Light Card.
Military / Blue Light Discount
Blue Light discount for armed forces personnel.
Gift Cards Available
Loyalty Programme
Toy-Tastic Club
Free membership for children with birthday rewards and exclusive offers.
Free Click & Collect. Free delivery over £40. Standard delivery £3.99. Next day delivery available.
Returns Policy
Extended Christmas returns to 31st January. Standard 28-day returns policy. In-store returns accepted.
Founded
1981
Headquarters
Amersham, Buckinghamshire
Number of Stores
170+ UK stores
Parent Company
The Entertainer (Family-owned)
The Entertainer is committed to reducing plastic packaging and offers toy recycling at stores.
Yes, The Entertainer is a family-owned business founded in 1981.
Yes, they offer a price match promise against major UK retailers.
Yes, NHS discount is available through Blue Light Card.
Yes, they donate 10% of annual profits to children's charities.
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Be the first to write a reviewNHS and Blue Light discount available through Blue Light Card.
Blue Light discount for armed forces personnel.
Get free delivery on orders over £40 at The Entertainer.
Save on delivery by using The Entertainer's Click & Collect service.
Free membership for children with birthday rewards and exclusive offers.
Buy discounted The Entertainer gift cards from cashback sites to save even more.
The Entertainer offers price matching. If you find a product cheaper elsewhere, they may match the price.
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| Standard Delivery | Free Click & Collect. Free delivery over £40. Standard delivery £3.99. Next day delivery available. |
| Free Delivery | Orders over £40 |
| Click & Collect | Available |
| Returns Policy | Extended Christmas returns to 31st January. Standard 28-day returns policy. In-store returns accepted. |
| Student Discount | Not available |
| NHS Discount | NHS and Blue Light discount available through Blue Light Card. |
| Military Discount | Blue Light discount for armed forces personnel. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay |
| Founded | 1981 |
| Headquarters | Amersham, Buckinghamshire |
Last updated: June 2026
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Customer Service
01onal494 500 350Customer Service Email
customer.services@thetoyshop.comCustomer Service Hours
Monday-Friday 9am-5pm