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The Early Learning Centre (ELC) is a beloved British retailer specialising in high-quality, educational toys and games designed to inspire learning and development in younger children.
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The Early Learning Centre (ELC) is a renowned British retailer with a proud history dating back to 1974. From its headquarters in Amersham, England, ELC has consistently championed the importance of play in early childhood development. Now part of The Entertainer family, under TEAL Group Holdings, ELC continues its mission to provide innovative and engaging toys that encourage children to learn, explore, and grow. With a presence in all UK The Entertainer shops and numerous international locations, ELC is a trusted name for parents seeking quality educational resources.
ELC's extensive product range is carefully curated to cater to the diverse developmental needs of children from birth through primary school years. Shoppers can easily find everything from sensory toys for babies, designed to stimulate sight, sound, and touch, to robust wooden toys that foster imaginative play and fine motor skills. Explore categories such as construction sets, art and craft supplies, role-play outfits, and outdoor toys, all crafted to inspire creativity and active learning. When you search for children's educational toys UK or developmental playthings online, ELC offers a comprehensive selection.
Every toy at The Early Learning Centre is developed with a strong emphasis on safety and durability. ELC products undergo rigorous testing to ensure they meet and exceed British and international safety standards, giving parents complete confidence in their purchases. The focus is not just on fun, but on providing tools that genuinely aid in a child's cognitive, social, and physical development, making ELC a leader in quality children's toys.
Enjoy a convenient and secure online shopping experience at elc.co.uk. The user-friendly website allows you to browse and purchase the perfect educational toys from the comfort of your home. ELC's dedicated customer service team is available to assist with any queries, reachable by phone at 0330 135 9089 or via email at elccustomerservice@theentertainer.com. Furthermore, ELC proudly supports our community heroes by offering exclusive discounts for NHS staff and armed forces members through the Blue Light Card, providing great value on their enriching range of toys.
The Early Learning Centre was founded in 1974 and is headquartered in Amersham, UK. It is part of TEAL Group Holdings (The Entertainer), with Available at The Entertainer stores locations.
NHS Discount
Early Learning Centre offers a 5% NHS discount via Health Service Discounts (Blue Light Card), making quality educational toys more accessible for healthcare workers.
Military / Blue Light Discount
Armed forces members can enjoy exclusive discounts at Early Learning Centre through the Blue Light Card, supporting military families with great value on toys.
Gift Cards Available
Free click and collect at 5,000+ locations. Free standard delivery over £40. Express delivery free over £75. Multiple delivery options available.
Returns Policy
Return items within 30 days with valid proof of purchase. Products must be in new condition with original packaging. Exchanges available in-store only where stock permits. Customer pays return shipping.
Founded
1974
Headquarters
Amersham, UK
Number of Stores
Available at The Entertainer stores
Parent Company
TEAL Group Holdings (The Entertainer)
ELC focuses on quality toys designed to last, reducing waste through durability. The brand carefully selects products to ensure safety and educational value.
ELC specialises in educational toys for children aged 0-6 years, from baby toys to pre-school learning activities.
Yes, Early Learning Centre is now part of TEAL Group Holdings, which owns The Entertainer. ELC products are available in The Entertainer stores.
Yes, free click and collect is available at over 5,000 locations across the UK, including The Entertainer stores.
Return items in new condition with original packaging within 30 days. Proof of purchase required. Exchanges available in-store only.
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Be the first to write a reviewEarly Learning Centre offers a 5% NHS discount via Health Service Discounts (Blue Light Card), making quality educational toys more accessible for healthcare workers.
Armed forces members can enjoy exclusive discounts at Early Learning Centre through the Blue Light Card, supporting military families with great value on toys.
Get free delivery on orders over £40 at The Early Learning Centre.
Save on delivery by using The Early Learning Centre's Click & Collect service.
Buy discounted The Early Learning Centre gift cards from cashback sites to save even more.
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| Standard Delivery | Free click and collect at 5,000+ locations. Free standard delivery over £40. Express delivery free over £75. Multiple delivery options available. |
| Free Delivery | Orders over £40 |
| Click & Collect | Available |
| Returns Policy | Return items within 30 days with valid proof of purchase. Products must be in new condition with original packaging. Exchanges available in-store only where stock permits. Customer pays return shipping. |
| Student Discount | Not available |
| NHS Discount | Early Learning Centre offers a 5% NHS discount via Health Service Discounts (Blue Light Card), making quality educational toys more accessible for healthcare workers. |
| Military Discount | Armed forces members can enjoy exclusive discounts at Early Learning Centre through the Blue Light Card, supporting military families with great value on toys. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Founded | 1974 |
| Headquarters | Amersham, UK |
Last updated: June 2026
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Customer Service
0330 135 9089Customer Service Email
elccustomerservice@theentertainer.comCustomer Service Hours
Monday-Friday: 9am-5pm