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True Toys, formerly BargainMax, is your online toy box, offering an exciting range of affordable toys, games, and baby essentials from beloved brands for endless family fun.
2 for £20 Why pick one when you can have two? For a limited time, you can grab 2 for £20 across our featured collection. It’s the perfect chance to mix and match, share the love, or even treat yourself twice.
2 for £15 Save more on must-have toys with our 2 for £15 range – packed with great value across top brands and everyday favourites. From creative play to action-packed fun, this collection makes it easy to grab more for less. Perfect for birthdays, rainy days, or stocking up on gifts, all without stretching your budget.
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Since its establishment in 2011 as BargainMax, True Toys has grown to become a trusted online destination for parents across the UK seeking exceptional value on children's toys and essentials. Headquartered in Swinton, Manchester, this online-only retailer is part of the Hunter Price International family, committed to making playtime accessible and enjoyable for every child. True Toys believes that sparking creativity and imagination shouldn't come with a hefty price tag, offering a curated selection of popular brands and innovative products designed to delight.
The True Toys website is a treasure trove of exciting products for all ages, from baby and pre-school items to toys for bigger kids. You'll find everything from essential nursery gear like bouncers and activity mats to a wide array of educational toys that encourage learning and discovery. Dive into categories featuring Fancy Dress and Role Play sets, perfect for imaginative adventures, or browse their collection of Electronic Toys and classic Wooden Toys. For budding artists and crafters, True Toys offers a fantastic range of Craft Kits, drawing, colouring, and painting sets, ensuring there's something to capture every child's interest.
Shopping at True Toys is designed for convenience and customer satisfaction. Enjoy free UK standard delivery on orders over £19.99, making it easy to get your purchases delivered directly to your home. True Toys also proudly supports various communities with special discounts, including offers for students, NHS and key workers, and military personnel. Their popular Rewards Program allows loyal customers to earn points with every purchase, which can be redeemed for future savings and exclusive benefits. With excellent customer service available Monday to Friday, 9 AM to 5 PM, and flexible payment options like ClearPay, True Toys ensures a smooth and rewarding online shopping experience for all.
True Toys was founded in 2011 and is headquartered in Salford, Manchester, United Kingdom. It is part of Hunter Price International.
Student Discount
True Toys offers a 10% student discount, verifiable via Student Beans or Youth Discount. A minimum spend of £45 may apply.
NHS Discount
True Toys offers a discount for NHS and key workers. Some sources state 12% via Beans ID, while others mention 5% or 10%.
Military / Blue Light Discount
True Toys offers a 10% discount to TroopScout users, which includes serving members, ex-forces, family, and friends.
Loyalty Programme
Rewards Program
Members earn points through purchases and special activities, which can then be redeemed for discounts, exclusive products, and VIP benefits.
Free UK mainland delivery on orders over £19.99.
Returns Policy
30-day returns from delivery on unused items in original packaging (orders from 1 November can be returned until 31 January). Return postage is paid by the customer unless the item is faulty or incorrect.
Founded
2011
Headquarters
Salford, Manchester, United Kingdom
Parent Company
Hunter Price International
True Toys offers free UK Standard Delivery on all orders over £19.99. For orders under this amount, a delivery charge will apply.
You can reach our customer service team by phone at +44 333 011 0695 or 0333 999 8779, or via email at support@bargainmax.co.uk. Our team is available Monday to Friday, 9:00 AM to 5:00 PM, excluding Bank Holidays.
True Toys specialises in a wide range of affordable toys and children's essentials. Our selection includes baby and pre-school items, electronic and learning toys, wooden toys, fancy dress, craft kits, and much more from popular brands.
Yes, we are pleased to offer various discounts! Students can enjoy 10% off via Student Beans or Youth Discount (minimum spend of £45 may apply). We also provide discounts for NHS and key workers (e.g., 12% via Beans ID, 5% or 10%) and a 10% military discount for TroopScout users.
Yes, True Toys has a "Rewards Program" where members earn points through purchases and special activities. These points can then be redeemed for discounts, exclusive products, and VIP benefits on future orders.
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True Toys have 5 offers available right now saving up to 30%.
True Toys offers a 10% student discount, verifiable via Student Beans or Youth Discount. A minimum spend of £45 may apply.
True Toys offers a discount for NHS and key workers. Some sources state 12% via Beans ID, while others mention 5% or 10%.
True Toys offers a 10% discount to TroopScout users, which includes serving members, ex-forces, family, and friends.
Get free delivery on orders over £19.99 at True Toys.
Members earn points through purchases and special activities, which can then be redeemed for discounts, exclusive products, and VIP benefits.
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| Standard Delivery | Free UK mainland delivery on orders over £19.99. |
| Free Delivery | Orders over £19.99 |
| Click & Collect | Not available |
| Returns Policy | 30-day returns from delivery on unused items in original packaging (orders from 1 November can be returned until 31 January). Return postage is paid by the customer unless the item is faulty or incorrect. |
| Student Discount | True Toys offers a 10% student discount, verifiable via Student Beans or Youth Discount. A minimum spend of £45 may apply. |
| NHS Discount | True Toys offers a discount for NHS and key workers. Some sources state 12% via Beans ID, while others mention 5% or 10%. |
| Military Discount | True Toys offers a 10% discount to TroopScout users, which includes serving members, ex-forces, family, and friends. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal, Klarna, Clearpay |
| Founded | 2011 |
| Headquarters | Salford, Manchester, United Kingdom |
Last updated: October 2026
5 offers & 1 voucher available
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Customer Service
+44 333 011 0695Customer Service Email
support@bargainmax.co.ukCustomer Service Hours
Monday to Friday, 9:00 AM to 5:00 PM (closed on Bank holidays)
