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SWEED BEAUTY offers award-winning vegan and clean beauty products, from professional performance mascaras and prostaglandin-free eyelash serums to a curated makeup assortment.
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Sweed Beauty, founded by renowned makeup artist Gabriella Elio, brings over 20 years of industry expertise to the forefront of clean and vegan beauty. The brand's philosophy centres on creating high-performance makeup that feels and acts like skincare, ensuring both efficacy and ethical integrity. Sweed Beauty is dedicated to offering products that meet rigorous 'Sweed Standards', reflecting a commitment to quality ingredients and responsible practices.
At the heart of Sweed Beauty's offering are its innovative serums. The prostaglandin-free Eyelash Growth Serum has garnered significant acclaim, alongside their effective Brow Serum and Hair Serum. These formulations are designed to nourish and enhance, providing visible results. Complementing these are their award-winning mascaras, known for delivering professional volume and length.
Beyond serums, Sweed Beauty offers a curated selection of makeup for the face, eyes, and lips, designed to create a flawless finish. Shoppers can also find high-quality brushes, makeup bags, eyelash curlers, and other essential tools to complete their beauty kit. For a touch of self-care, their eye patches provide targeted treatment.
Experience the full range of Sweed Beauty products online in the UK. The website provides a user-friendly shopping experience, with options to explore bestsellers, new arrivals, and gift cards. Customers are encouraged to 'Sign up and save' for updates and special offers, making it easier to access their favourite vegan and clean beauty essentials.
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Standard UK delivery available. For detailed shipping times and costs, please refer to the website's dedicated shipping policy page.
Returns Policy
Sweed Beauty offers a returns policy for eligible items. Please check their website for full terms and conditions regarding returns and exchanges.
Committed to vegan and clean beauty principles, Sweed Beauty focuses on ethical formulations. They also support environmental initiatives, as seen with their 'Sweed x Baby Billion Turtles' project.
Sweed Beauty offers a range of vegan and clean beauty products, including award-winning mascaras, prostaglandin-free eyelash, brow, and hair serums, as well as makeup for face, eyes, and lips, and various beauty tools and accessories like eye patches and brushes.
Yes, Sweed Beauty is known for its commitment to vegan and clean beauty. Their products are formulated with high-quality ingredients and adhere to ethical standards.
Yes, gift cards are available for purchase on the Sweed Beauty website, allowing you to treat friends and family to their favourite beauty essentials.
For customer service enquiries, please visit the Sweed Beauty website (sweedbeauty.com) and look for their contact or 'About Us' section, which typically provides information on how to get in touch.
Sweed Beauty is particularly famous for its award-winning mascaras and its prostaglandin-free Eyelash Growth Serum. Their Brow Serum and Hair Serum are also highly popular, alongside a curated selection of makeup and tools.
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| Standard Delivery | Standard UK delivery available. For detailed shipping times and costs, please refer to the website's dedicated shipping policy page. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Sweed Beauty offers a returns policy for eligible items. Please check their website for full terms and conditions regarding returns and exchanges. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay |
Last updated: June 2026
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