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Serena Ansell Fine Jewellery offers exquisite ready-to-wear, bespoke, and engagement jewellery crafted in London, featuring timeless gemstone designs for generations to cherish.
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Serena Ansell is a celebrated British fine jewellery designer operating from London, continuing a distinguished family tradition of exquisite craftsmanship. Her great-great-grandfather was a renowned fine jewellery designer and maker in the late 1800s and early 1900s, even creating bespoke pieces for dignitaries and royalty. Serena carries this legacy forward, with her business located close to her ancestor's original workshop on Heddon Street, W1.
Explore Serena Ansell's stunning ready-to-wear collections, including "Juicy Jewels" and "Staples". The range features beautifully crafted rings, bracelets, bangles, necklaces, pendants, and earrings, all showcasing fine gemstones. From the elegant Twisted Rope Ring to the eye-catching Chunky Diamond Huggie Hoops, each piece is designed to be timeless and stylish, perfect for everyday wear or special occasions.
For those seeking something truly unique, Serena Ansell specialises in bespoke jewellery and engagement rings. The bespoke service offers a deeply personal experience, allowing clients to create one-of-a-kind designs that mark significant milestones or symbolise enduring love. This service ensures your piece is exceptionally personal and meaningful.
Serena Ansell Fine Jewellery is committed to both exceptional craftsmanship and environmental responsibility. All new and redesigned jewellery is made from recycled precious metal, and the brand actively reuses pre-loved stones through its "Redesigning Old & Heirloom Jewellery" service. This dedication to sustainable practices means you can invest in beautiful, high-quality jewellery that you can truly "feel good about".
Serena Ansell Fine Jewellery is headquartered in London, UK.
Standard UK delivery is available for all orders. Please refer to the website for detailed information on delivery times and costs.
Returns Policy
Returns are accepted in accordance with consumer rights. Please visit the Serena Ansell website for their full returns policy and instructions.
Headquarters
London, UK
All of our jewellery, both brand new and redesigned, is made from recycled precious metal. Through redesigning we also reuse lots of pre-loved stones, promoting ethical and eco-conscious practices.
Serena Ansell Fine Jewellery offers a wide range of fine gemstone jewellery, including ready-to-wear collections, bespoke pieces, and engagement rings. You can find rings, bracelets, bangles, necklaces, pendants, and earrings.
Yes, Serena Ansell specialises in bespoke pieces and engagement rings. They work closely with clients to create unique designs that mark special milestones and signify personal love stories.
Serena Ansell is committed to sustainability. All new and redesigned jewellery is made from recycled precious metal, and they actively reuse pre-loved stones through their redesigning service for old and heirloom jewellery.
Serena Ansell Fine Jewellery is a British brand based in London. The designer's family heritage in jewellery making is deeply rooted in London, with historical ties to Heddon Street, W1.
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Be the first to write a review| Standard Delivery | Standard UK delivery is available for all orders. Please refer to the website for detailed information on delivery times and costs. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Returns are accepted in accordance with consumer rights. Please visit the Serena Ansell website for their full returns policy and instructions. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal |
| Headquarters | London, UK |
Last updated: June 2026
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Customer Service Hours
Please check the website for specific customer service hours or contact details.