Serena Ansell Fine Jewellery

About Serena Ansell Fine Jewellery

Serena Ansell is a celebrated British fine jewellery designer operating from London, continuing a distinguished family tradition of exquisite craftsmanship. Her great-great-grandfather was a renowned fine jewellery designer and maker in the late 1800s and early 1900s, even creating bespoke pieces for dignitaries and royalty. Serena carries this legacy forward, with her business located close to her ancestor's original workshop on Heddon Street, W1.

Discover Exquisite Jewellery Collections

Ready-to-Wear Gemstone Jewellery

Explore Serena Ansell's stunning ready-to-wear collections, including "Juicy Jewels" and "Staples". The range features beautifully crafted rings, bracelets, bangles, necklaces, pendants, and earrings, all showcasing fine gemstones. From the elegant Twisted Rope Ring to the eye-catching Chunky Diamond Huggie Hoops, each piece is designed to be timeless and stylish, perfect for everyday wear or special occasions.

Bespoke & Engagement Rings

For those seeking something truly unique, Serena Ansell specialises in bespoke jewellery and engagement rings. The bespoke service offers a deeply personal experience, allowing clients to create one-of-a-kind designs that mark significant milestones or symbolise enduring love. This service ensures your piece is exceptionally personal and meaningful.

Commitment to Craftsmanship & Sustainability

Serena Ansell Fine Jewellery is committed to both exceptional craftsmanship and environmental responsibility. All new and redesigned jewellery is made from recycled precious metal, and the brand actively reuses pre-loved stones through its "Redesigning Old & Heirloom Jewellery" service. This dedication to sustainable practices means you can invest in beautiful, high-quality jewellery that you can truly "feel good about".