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Tru Diamonds offers exquisite, earth-friendly simulated diamond jewellery, including stunning engagement rings, allowing you to build a luxurious collection without the guilt or the hefty price tag.
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Tru Diamonds is a distinguished UK-based brand, renowned for its pioneering approach to luxury jewellery. Developed in Great Britain, the company has established itself as the world’s premier provider of non-mined, earth-friendly, simulated diamond jewellery. Their core mission is to make the dream of owning exquisite diamond jewellery a reality for everyone, without compromising on ethical standards or environmental responsibility. With a significant customer base in the UK and a growing international presence, Tru Diamonds is synonymous with accessible elegance and conscious consumerism.
The extensive collection at trudiamonds.co.uk caters to a variety of tastes and occasions. Shoppers looking to buy engagement rings online will find an impressive selection, from classic solitaire designs to contemporary settings, all featuring the signature Tru-Diamonds™ brilliance. Beyond the perfect proposal piece, the range extends to a full suite of fine jewellery, including elegant necklaces, sparkling earrings, sophisticated bracelets, and versatile rings for everyday wear or special events. Each item is meticulously crafted to offer the visual appeal and quality of traditional diamond jewellery, making Tru Diamonds a go-to jewellery shop UK for discerning buyers.
At the heart of the Tru Diamonds brand is a deep commitment to sustainability. All Tru-Diamonds™ are lab-grown synthetic diamonds, ensuring they are 100% conflict-free and have a significantly lower environmental impact compared to mined diamonds. This ethical foundation allows customers to enjoy their beautiful pieces with complete peace of mind. The brand also stands by the superior quality of its products, offering a Lifetime Warranty on Gems and Mountings, a testament to their confidence in the durability and craftsmanship of every item.
Shopping for simulated diamond jewellery online at Tru Diamonds is designed for convenience and customer satisfaction. The website, trudiamonds.co.uk, offers a user-friendly interface, allowing easy navigation through their stunning collections. Customers benefit from free delivery with orders over £120 and a comprehensive 30-Day No-Risk Money Back Guarantee. Flexible payment solutions like Clearpay and Klarna are available, making high-value purchases more manageable. Furthermore, the exclusive Tru-Rewards Club programme ensures loyal customers are recognised and rewarded with points that can be redeemed for future discounts, enhancing the overall shopping journey at this leading online jewellery store.
tru diamonds was founded in 2009 and is headquartered in United Kingdom. It is part of Monark Global Ltd., with Online only locations.
Student Discount
Tru Diamonds offers student discounts via Student Beans, including up to 44% off sale items and 15% off when signing up.
Gift Cards Available
Loyalty Programme
Tru-Rewards Club
Members earn points for purchases (£1 spent = 1 point), account creation, anniversary gifts, birthday bonuses, reviews, and social media follows. Points can be redeemed for discounts (£25 off for 500 points, up to £100 off for 2000 points). The programme has tiered benefits (Silver, Gold, Platinum, Diamond) based on lifetime spend, offering different point multipliers.
Free UK delivery. Express delivery available. International shipping offered.
Returns Policy
30-day returns policy. Items must be unworn in original packaging.
Founded
2009
Headquarters
United Kingdom
Number of Stores
Online only
Parent Company
Monark Global Ltd.
tru diamonds offers a sustainable alternative to mined diamonds with their lab-created simulant stones.
Diamond simulants are stones designed to replicate the appearance of natural diamonds at a fraction of the cost.
Yes, free UK delivery on all orders.
Yes, lifetime warranty on craftsmanship for all pieces.
Sterling silver, 9ct gold, and 18ct gold settings are available.
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Tru Diamonds offers student discounts via Student Beans, including up to 44% off sale items and 15% off when signing up.
Members earn points for purchases (£1 spent = 1 point), account creation, anniversary gifts, birthday bonuses, reviews, and social media follows. Points can be redeemed for discounts (£25 off for 500 points, up to £100 off for 2000 points). The programme has tiered benefits (Silver, Gold, Platinum, Diamond) based on lifetime spend, offering different point multipliers.
Buy discounted tru diamonds gift cards from cashback sites to save even more.
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| Standard Delivery | Free UK delivery. Express delivery available. International shipping offered. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | 30-day returns policy. Items must be unworn in original packaging. |
| Student Discount | Tru Diamonds offers student discounts via Student Beans, including up to 44% off sale items and 15% off when signing up. |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Founded | 2009 |
| Headquarters | United Kingdom |
Last updated: June 2026
13 vouchers available
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Customer Service
0800 043 4595Customer Service Email
info@trudiamonds.co.ukCustomer Service Hours
Monday-Friday 9am-5pm