Pure Leisure Group
Pure Leisure Group offers premium holiday parks, luxury lodges, and golf estates across the UK and Barbados, providing unforgettable escapes for families and couples.
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Shop at Pure Leisure GroupAbout Pure Leisure Group
Founded in 2004, Pure Leisure Group has established itself as a prominent provider of luxury holiday parks and leisure estates. Under the ownership of John Morphet, the group has expanded its portfolio to include a wide array of premium accommodation options across the UK and an exclusive overseas resort in Barbados. Their mission is to offer unparalleled holiday experiences, combining stunning natural surroundings with top-tier facilities and exceptional service.
Discover Your Perfect Getaway
Pure Leisure Group specialises in creating diverse holiday opportunities. Guests can choose from a selection of holiday lodges and caravan parks located in the scenic North West, Wales, Yorkshire, and East Anglia. For golf enthusiasts, the group operates prestigious golf and leisure estates such as Tydd St Giles and Bridlington Links. Additionally, the Gledfield Highland Estate in Scotland offers a unique retreat, while Royal Westmoreland in Barbados provides a luxurious international escape. Whether you're looking to buy a holiday home or book a short break, Pure Leisure Group offers a variety of options to suit every need.
Exceptional Service & Value
Customer satisfaction is at the heart of Pure Leisure Group's operations. Their dedicated teams are available to assist with holiday bookings and holiday home sales. The group proudly supports key workers and service members by offering a 15% NHS discount and a 15% military discount, both accessible with a Blue Light Card. For those considering holiday home ownership, referral discounts are also available, providing added value. Pure Leisure Group is committed to ensuring every guest enjoys a seamless and rewarding experience from enquiry to departure.
Pure Leisure Group was founded in 2004 and is headquartered in Carnforth, Lancashire, UK. It is part of Owned by John Morphet, with Over 20 locations locations.
Discounts & Loyalty
NHS Discount
Pure Leisure Group offers a 15% NHS discount, available through Health Service Discounts and requiring a Blue Light Card.
Military / Blue Light Discount
Pure Leisure Group offers a 15% discount for Blue Light Service Members, which includes HM Armed Forces Veterans and Reserve Armed Forces.
Shipping & Returns
Booking confirmations for holidays are typically sent via email. For holiday home purchases, specific details regarding handover and documentation will be provided by the sales team.
Returns Policy
Cancellation policies for holiday bookings vary depending on the terms and conditions agreed at the time of booking. Please refer to your booking confirmation or contact customer service for details. For holiday home purchases, specific terms and conditions apply.
Company Information
Founded
2004
Headquarters
Carnforth, Lancashire, UK
Number of Stores
Over 20 locations
Parent Company
Owned by John Morphet
Payment Methods
Frequently Asked Questions
What kind of holidays does Pure Leisure Group offer?
Pure Leisure Group offers a range of premium holidays, including stays in luxury lodges, caravan parks, and leisure estates. They cater to family holidays, romantic getaways, golf breaks, and offer holiday home ownership across various UK locations and in Barbados.
Where are Pure Leisure Group parks located?
Pure Leisure Group operates parks and estates across the UK, primarily in the North West, Wales, Yorkshire, East Anglia, Cambridgeshire, and Scotland. They also have an overseas flagship resort, Royal Westmoreland, in Barbados.
Does Pure Leisure Group offer any discounts?
Yes, Pure Leisure Group offers a 15% NHS discount and a 15% military discount for Blue Light Service Members. These discounts are available via Health Service Discounts and require a Blue Light Card. They also offer referral discounts for holiday home purchases.
How can I contact Pure Leisure Group customer service?
You can contact their Head Office at +44 (0) 1524 781918, the Holiday Reservations Team at 01524 917311, or the Holiday Home Sales team at 01524 784290. For general enquiries, you can also email enquiries@pureleisuregroup.com.
Can I buy a holiday home with Pure Leisure Group?
Yes, Pure Leisure Group offers opportunities for holiday home ownership at many of their parks. You can contact their Holiday Home Sales and Ownership team at 01524 784290 for more information and to discuss available options.
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NHS discount
Pure Leisure Group offers a 15% NHS discount, available through Health Service Discounts and requiring a Blue Light Card.
Military & Blue Light discount
Pure Leisure Group offers a 15% discount for Blue Light Service Members, which includes HM Armed Forces Veterans and Reserve Armed Forces.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Pure Leisure Group Quick Facts
| Standard Delivery | Booking confirmations for holidays are typically sent via email. For holiday home purchases, specific details regarding handover and documentation will be provided by the sales team. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Cancellation policies for holiday bookings vary depending on the terms and conditions agreed at the time of booking. Please refer to your booking confirmation or contact customer service for details. For holiday home purchases, specific terms and conditions apply. |
| Student Discount | Not available |
| NHS Discount | Pure Leisure Group offers a 15% NHS discount, available through Health Service Discounts and requiring a Blue Light Card. |
| Military Discount | Pure Leisure Group offers a 15% discount for Blue Light Service Members, which includes HM Armed Forces Veterans and Reserve Armed Forces. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, Maestro, American Express, PayPal |
| Founded | 2004 |
| Headquarters | Carnforth, Lancashire, UK |
Last verified: April 2026
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Contact Information
Customer Service
+44 (0) 1524 781918Customer Service Email
enquiries@pureleisuregroup.comCustomer Service Hours
Mon-Fri 9am-5pm, Sat-Sun & Bank Holidays 10am-4pm
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