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P.Louise is a leading UK beauty brand and Makeup Academy, offering an extensive range of innovative makeup, skincare, and beauty products designed to help you achieve your dream look.
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Founded in 2014 by Paige Louise Williams, P.Louise has rapidly established itself as a leading UK beauty brand and a hub for makeup education. Headquartered in Stockport, Greater Manchester, P.Louise is renowned for its innovative and high-quality makeup and skincare products, alongside its acclaimed Makeup Academy. The brand is set to expand its physical presence with the opening of its first permanent flagship store, "P.Louise City," in Manchester's Trafford Palazzo in Autumn 2025, further solidifying its commitment to the UK beauty scene.
The core of P.Louise's offering lies in its extensive makeup collection. From eye bases, eyeshadow palettes, and cosmetic paints to false lashes, eyeliners, and mascaras, every aspect of eye makeup is covered. For lips, explore a vibrant array of lipsticks, lip glosses, lip liners, and the popular 'Protect Your Pout' range. Face products include blush, bronzer, highlighters, primers, setting sprays, and tinted moisturisers, ensuring a flawless finish for every look. P.Louise also provides professional makeup brush sets and essential tools & accessories.
Beyond makeup, P.Louise offers a comprehensive skincare line designed to nourish and protect your skin. Find everything from gentle cleansers and makeup removers to hydrating moisturisers, serums, and toners. Targeted treatments include face masks and pimple patches, with products formulated for specific concerns like oily, dry, or breakout-prone skin, featuring beneficial ingredients such as Hyaluronic Acid, Niacinamide, and Vitamin C. The brand also extends to body care with scrubs, lotions, butters, and mists, alongside hair care and hand creams.
P.Louise makes gifting easy with a variety of makeup & beauty gift sets and gift cards. For those who love a regular treat, the 'Budget Box - Monthly Beauty Box Subscription' delivers a curated selection of beauty products directly to your door. Shoppers can also find exclusive merchandise, including pyjamas, makeup bags, and tumblers, perfect for any P.Louise fan.
P.Louise is committed to providing an exceptional shopping experience. The 'Royalty Is Loyalty' programme rewards customers for every purchase and interaction, offering points that can be redeemed for significant discounts. Furthermore, P.Louise proudly offers exclusive discounts for students (via Student Beans & UNiDAYS), NHS/healthcare workers (via BeansiD, Health Service Discounts & Blue Light Card), and military personnel (via BeansiD & Blue Light Card), making premium beauty more accessible to key communities. Our customer service team is available Monday to Friday to ensure all your queries are handled efficiently.
P.Louise was founded in 2018 and is headquartered in UK, with 2 locations.
Student Discount
P.Louise offers a student discount of 15% or 20% via Student Beans.
NHS Discount
P.Louise offers a discount of 15% or 20% for healthcare professionals and first responders via iBeans, Health Service Discounts, and BeansiD.
Military / Blue Light Discount
P.Louise offers a 15% discount for military personnel via iBeans, BeansiD, and Blue Light Card.
Gift Cards Available
Loyalty Programme
Royalty for Loyalty
Members earn points for purchases, account creation, social media engagement, birthdays, referrals, mailing list sign-ups, and product reviews. Points can be redeemed for discounts (10-20% off). The programme also offers tier welcome gifts, member-only sales, birthday gifts, anniversary gifts, and chances to win PR packages or attend exclusive events.
Free UK delivery on orders over £30. Express options available.
Returns Policy
30-day returns on unused products in original packaging.
Founded
2018
Headquarters
UK
Number of Stores
2
P.Louise eye bases create a smooth, pigmented canvas that intensifies eyeshadow colours and dramatically improves longevity.
Yes, P.Louise is cruelty-free. We don't test on animals and many products are also vegan-friendly.
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Be the first to write a reviewP.Louise offers a student discount of 15% or 20% via Student Beans.
P.Louise offers a discount of 15% or 20% for healthcare professionals and first responders via iBeans, Health Service Discounts, and BeansiD.
P.Louise offers a 15% discount for military personnel via iBeans, BeansiD, and Blue Light Card.
Get free delivery on orders over £30 at P.Louise.
Members earn points for purchases, account creation, social media engagement, birthdays, referrals, mailing list sign-ups, and product reviews. Points can be redeemed for discounts (10-20% off). The programme also offers tier welcome gifts, member-only sales, birthday gifts, anniversary gifts, and chances to win PR packages or attend exclusive events.
Buy discounted P.Louise gift cards from cashback sites to save even more.
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| Standard Delivery | Free UK delivery on orders over £30. Express options available. |
| Free Delivery | Orders over £30 |
| Click & Collect | Not available |
| Returns Policy | 30-day returns on unused products in original packaging. |
| Student Discount | P.Louise offers a student discount of 15% or 20% via Student Beans. |
| NHS Discount | P.Louise offers a discount of 15% or 20% for healthcare professionals and first responders via iBeans, Health Service Discounts, and BeansiD. |
| Military Discount | P.Louise offers a 15% discount for military personnel via iBeans, BeansiD, and Blue Light Card. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal, Klarna, Clearpay |
| Founded | 2018 |
| Headquarters | UK |
Last updated: June 2026
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Customer Service
+44 161 653 2658Customer Service Email
hello@plouise.co.ukCustomer Service Hours
Mon-Fri 9am-5pm