OUAI
OUAI UK offers award-winning haircare and body products, crafted with high-quality ingredients by celebrity stylist Jen Atkin, helping you achieve your best beauty routine.
No live deals right now from OUAI — you can still shop the latest below.
Shop at OUAIGet the best UK deals weekly
New voucher codes, offers and price drops — straight to your inbox. No spam, unsubscribe anytime.
Discover OUAI UK: Award-Winning Hair & Body Care
OUAI UK brings you an exquisite collection of award-winning hair and body products, meticulously crafted to elevate your daily beauty routine. Founded by renowned celebrity stylist Jen Atkin in 2016, OUAI has quickly become a global favourite, celebrated for its high-quality ingredients and effective formulations. The brand's philosophy, encapsulated by its name OUAI (pronounced 'way'), means 'yes' in that effortlessly chic, Parisian way – a nod to saying 'yes' to good hair and body days.
The OUAI Product Range
Explore a comprehensive selection designed to cater to all your beauty needs. From revitalising shampoos and conditioners to intensive treatments and innovative styling solutions, OUAI's haircare line is designed to transform your locks. Beyond hair, the brand offers a luxurious range of body cleansers, moisturisers, and deodorants, ensuring a head-to-toe pampering experience. A standout feature is their captivating range of perfumes and signature Hair & Body Mists, with popular scents like Melrose Place, North Bondi, and Santorini, allowing you to carry your favourite fragrance with you throughout the day.
Quality and Innovation You Can Trust
Every OUAI product is developed with a commitment to excellence, utilising premium ingredients chosen for their efficacy. Jen Atkin's expertise as a celebrity stylist ensures that each formulation addresses real beauty concerns, delivering salon-quality results at home. OUAI UK is dedicated to providing an accessible luxury experience, making professional-grade beauty products available to everyone across the United Kingdom. Shop online for convenient delivery straight to your door and discover why OUAI is the answer to your beauty aspirations.
OUAI was founded in 2016 and is headquartered in Los Angeles, USA. It is part of Procter & Gamble (P&G).
Shipping & Returns
Free UK delivery on orders over £30. Standard delivery 3-5 working days.
Returns Policy
30-day returns on unused products in original packaging.
Company Information
Founded
2016
Headquarters
Los Angeles, USA
Parent Company
Procter & Gamble (P&G)
Payment Methods
Frequently Asked Questions
What hair types is OUAI for?
OUAI creates products for all hair types. Their range includes specific solutions for fine, thick, curly, and damaged hair.
Is OUAI cruelty-free?
Yes, OUAI is cruelty-free and does not test on animals. Many products are also vegan-friendly.
No reviews yet for OUAI
Be the first to write a review1 Ways to Save at OUAI in 2026
Free delivery
Get free delivery on orders over £30 at OUAI.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
OUAI Quick Facts
| Standard Delivery | Free UK delivery on orders over £30. Standard delivery 3-5 working days. |
| Free Delivery | Orders over £30 |
| Click & Collect | Not available |
| Returns Policy | 30-day returns on unused products in original packaging. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal, Klarna |
| Founded | 2016 |
| Headquarters | Los Angeles, USA |
Last updated: June 2026
Opens in a new tab
Customer Reviews
Be the first to review
Similar Shops
Klip Shop
Discover a vast selection of professional haircare, skincare, makeup, and fragrance products at Klip Shop, your online destination for beauty essentials.
TODAY'S LIFESTYLE
TODAY'S LIFESTYLE offers a curated selection of luxury perfumes, skincare, haircare, baby skincare, wellbeing, and home fragrance products from top global brands in the UK.
Skin & Well-Being Products | Body Care | H2k Botanicals
H2k Botanicals offers a fantastic range of ethical, nature-inspired skin and body care products, promoting well-being with mood-boosting aromatherapy and cruelty-free formulations.
Avant Skincare
Avant Skincare offers award-winning, luxury genderless anti-ageing skincare for face and body, pioneering the 'skincare-to-share' concept with effective, high-quality formulations.
Truefitt & Hill
Truefitt & Hill offers a distinguished range of luxury men's grooming products, including shaving essentials, fragrances, and haircare, crafted with over two centuries of heritage and Royal Warrant recognition.
Contact Information
Customer Service Email
hello@theouai.co.ukCustomer Service Hours
Mon-Fri 9am-5pm