Ocado launches rewards programme for Smart Pass holders
Customers can choose as many offers as they like from a selection of 15 featured deals that are on offer at any one time
Ocado
Ocado delivers your favourite groceries straight to your door, offering a convenient online shopping experience with great offers, fresh produce, and M&S Food.
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Shop at OcadoAbout Ocado: The UK's Premier Online Grocer
Founded in 2000, Ocado has grown to become a household name in the UK for online grocery shopping. Headquartered in Hatfield, Hertfordshire, Ocado.com operates as an online-only supermarket, a 50:50 joint venture between the technology-focused Ocado Group plc and the iconic Marks & Spencer Group. This unique partnership allows Ocado customers to access an unparalleled range of products, including the highly sought-after M&S Food collection, all from the comfort of their home. Ocado's business model is built on innovation, utilising advanced robotics and logistics to deliver fresh, high-quality groceries directly to consumers' doors across the country.
Ocado's Extensive Product Range
When you shop at Ocado, you're not just buying groceries; you're gaining access to a comprehensive supermarket experience. Our product categories span everything from fresh produce, including organic fruits and vegetables, to a wide array of pantry staples, baked goods, and dairy products. Beyond food, customers can find a vast selection of household essentials, health and beauty products, baby care items, and pet supplies. The integration of Marks & Spencer Food means you can easily add premium ready meals, delicious desserts, and gourmet ingredients to your basket, making Ocado the ultimate destination for diverse and quality grocery shopping online.
Seamless Online Grocery Shopping Experience
Ocado is committed to making your grocery shopping as convenient and rewarding as possible. Our user-friendly website and app allow for easy browsing, list creation, and order management. We pride ourselves on reliable home delivery, with flexible slots available seven days a week to fit your schedule. Our dedicated customer service team is on hand from 7:00 am to midnight to assist with any queries. Customers can also benefit from our Smart Pass loyalty programme, which offers perks like unlimited free delivery and exclusive discounts. Furthermore, Ocado supports various communities with special offers, including student discounts, NHS worker discounts, and military discounts, ensuring great value for everyone.
Ocado was founded in 2000 and is headquartered in Hatfield, Hertfordshire. It is part of Ocado Group plc and Marks & Spencer Group (joint venture), with Online only (warehouses nationwide) locations.
News & Updates
View allOcado Retail offers bigger and better rewards with expanded Smart Pass benefits scheme
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Ocado Retail today announces the launch of its new rewards programme for Smart Pass Members, Smart Pass Rewards. As part of the brand’s ongoing commitment to loyal shoppers, the rewards programme will offer significant discounts off sought after products, experiences and services, with the rewards curated to appeal to...
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By Fiona BriggsDiscounts & Loyalty
Student Discount
Students can get a £20 discount on their first shop over £60 by verifying their student status through Student Beans.
NHS Discount
NHS workers receive a 15% discount on orders. New NHS customers can also get an extra £20 off their first grocery order over £60, often via platforms like Health Service Discounts.
Military / Blue Light Discount
Ocado offers a military discount for active, veteran, retired, and reservist US Army, Navy, Air Force, Marines, Space Force, and Coast Guard personnel (verification through a third-party service). TroopScout also mentions discounts for British Armed Forces members.
Gift Cards Available
Loyalty Programme
Smart Pass
Benefits include unlimited free delivery (for a monthly or annual fee), at least 10% off a range of branded products, priority access to Christmas delivery slots, exclusive offers, and an annual gift. They also incentivise repeat purchases with rewards.
Shipping & Returns
Delivery from £2.99 for Smart Pass holders. One-hour delivery slots available. Ocado Zoom offers rapid delivery in select areas.
Returns Policy
Full refund for any item you're not satisfied with. Report issues via app or website within 7 days of delivery.
Company Information
Founded
2000
Headquarters
Hatfield, Hertfordshire
Number of Stores
Online only (warehouses nationwide)
Parent Company
Ocado Group plc and Marks & Spencer Group (joint venture)
Payment Methods
Visa
Mastercard
American Express
PayPal
Apple Pay
Google Pay
Sustainability
Ocado is committed to net-zero emissions by 2040. They use electric delivery vehicles, have eliminated single-use carrier bags, and their warehouses use renewable energy. The company minimises food waste through efficient inventory management.
Frequently Asked Questions
What is Ocado Smart Pass?
Ocado Smart Pass is a subscription offering free delivery on orders over £40, plus 10% off Ocado own-brand products and exclusive offers.
Does Ocado have physical stores?
No, Ocado is a pure online retailer with no physical stores. Orders are fulfilled from automated warehouses.
What areas does Ocado deliver to?
Ocado delivers across most of mainland England and parts of Scotland and Wales. Check postcode availability on their website.
How does Ocado ensure fresh produce quality?
Ocado's automated warehouses and efficient logistics ensure products are picked close to delivery, maintaining freshness.
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Be the first to write a review5 Ways to Save at Ocado in 2026
Student discount
Students can get a £20 discount on their first shop over £60 by verifying their student status through Student Beans.
NHS discount
NHS workers receive a 15% discount on orders. New NHS customers can also get an extra £20 off their first grocery order over £60, often via platforms like Health Service Discounts.
Military & Blue Light discount
Ocado offers a military discount for active, veteran, retired, and reservist US Army, Navy, Air Force, Marines, Space Force, and Coast Guard personnel (verification through a third-party service). TroopScout also mentions discounts for British Armed Forces members.
Join Smart Pass
Benefits include unlimited free delivery (for a monthly or annual fee), at least 10% off a range of branded products, priority access to Christmas delivery slots, exclusive offers, and an annual gift. They also incentivise repeat purchases with rewards.
Gift cards available
Buy discounted Ocado gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Ocado Quick Facts
| Standard Delivery | Delivery from £2.99 for Smart Pass holders. One-hour delivery slots available. Ocado Zoom offers rapid delivery in select areas. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Full refund for any item you're not satisfied with. Report issues via app or website within 7 days of delivery. |
| Student Discount | Students can get a £20 discount on their first shop over £60 by verifying their student status through Student Beans. |
| NHS Discount | NHS workers receive a 15% discount on orders. New NHS customers can also get an extra £20 off their first grocery order over £60, often via platforms like Health Service Discounts. |
| Military Discount | Ocado offers a military discount for active, veteran, retired, and reservist US Army, Navy, Air Force, Marines, Space Force, and Coast Guard personnel (verification through a third-party service). TroopScout also mentions discounts for British Armed Forces members. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay |
| Founded | 2000 |
| Headquarters | Hatfield, Hertfordshire |
Last verified: February 2026
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Contact Information
Customer Service
0345 656 1234Customer Service Email
ocado@ocado.comCustomer Service Hours
Monday-Friday 7am-11pm, Saturday-Sunday 7am-10pm
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