Aldi

German discount supermarket offering high quality at low prices, famous for Special Buys and award-winning own-brand products.

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About Aldi

Aldi is a German-owned discount supermarket that has transformed the UK grocery market since opening its first store in Birmingham in 1990. Now with over 1,000 stores, Aldi has become Britain's fourth-largest supermarket, known for its efficient store layout and exceptional value.

The Aldi Difference

Aldi's business model focuses on efficiency and value:

Smaller Range: Carefully curated selection of everyday essentials
Own-Brand Focus: Over 90% of products are exclusive Aldi brands
No-Frills Shopping: Efficient layouts keep costs low
Award-Winning Quality: Hundreds of awards for own-brand products

Special Buys

Aldi's famous Special Buys (Specialbuys) offer amazing deals on non-food items including garden equipment, DIY tools, electronics, and homeware. Available in the middle aisle and online, these limited-time offers are hugely popular.

Super 6

The Super 6 promotion offers six fresh fruit and vegetable products at reduced prices, changing regularly to provide great value on seasonal produce.

News & Updates

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News

12 Feb

Aldi sees strong demand for Valentine’s day dine-in ranges

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Aldi is predicting a bumper year for at-home Valentine’s Day celebrations, as shoppers look for thoughtful and affordable ways to celebrate special occasions with high-quality food and drink. New figures show sales of Aldi’s premium Specially Selected range have increased by 11% in the past year, highlighting growing appetite for premium food for special...

By Fiona Briggs

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News

11 Feb

Aldi to invest more than £300 million in upgrading stores across the UK

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Aldi is set to invest over £300 million in upgrading and extending existing UK stores in 2026, as part of its continued commitment to investing in Britain. The investment will support a wide-ranging programme of improvements, including store extensions and enhancement upgrades. Changes will vary by location but will include creating more space to shop...

By Fiona Briggs

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News

11 Feb

Jempson’s warns of major ‘harm’ from proposed Aldi store in Rye

The proposed Aldi store on the Winchelsea Road trading estate is due to be considered by Rother District Council’s planning committee on 12 February

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News

11 Feb

Co-op denies allegations of ‘toxic culture’ at the top

Co-op has defended its culture following reports that claimed senior managers had complained of a “toxic” environment at the business.

By Eloise Hill

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News

11 Feb

Aldi invests £300m in store upgrades across the UK

Discounter giant Aldi has announced it has earmarked £300m to upgrade and extend its existing UK store network in 2026.

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Shipping & Returns

Aldi offers limited delivery options: Deliveroo Partnership: Same-day delivery in selected areas Aldi Shop Online: Delivery for wine, spirits, and Specialbuys items No Traditional Grocery Delivery: Most shopping is in-store only Aldi's focus on low prices means they don't offer traditional home grocery delivery to keep costs down.

Returns Policy

Aldi offers a straightforward returns policy: Return items with receipt for full refund Specialbuys have their own returns window Food items can be returned if not satisfied with quality Simply Swap: Exchange products you're not happy with

Frequently Asked Questions

Does Aldi have a loyalty card?

No, Aldi does not have a loyalty scheme. Instead, they focus on keeping everyday prices as low as possible for all customers.

What are Special Buys?

Special Buys are limited-time offers on non-food items available in the middle aisle. New items arrive every Thursday and Sunday while stocks last.

Does Aldi deliver groceries?

Aldi does not offer traditional grocery delivery. However, you can get Aldi products delivered via Deliveroo in selected areas, or order wine and Specialbuys online.

What is Super 6?

Super 6 is Aldi's promotion offering six fruit and vegetable products at reduced prices, changing regularly to highlight seasonal produce.

Why is Aldi so cheap?

Aldi keeps prices low through efficient store layouts, a smaller product range, focusing on own-brands, and minimising unnecessary costs across the business.

About Aldi UK

Aldi has revolutionised UK grocery shopping since arriving in 1990. Now the fourth-largest supermarket in Britain with over 1,000 stores, Aldi offers exceptional quality at prices that consistently beat the competition.

Special Buys

Aldi's famous middle aisle is home to Specialbuys - limited-time offers on everything from garden furniture to fitness equipment. Available every Thursday and Sunday, these deals attract shoppers nationwide.

Award-Winning Quality

Don't let the low prices fool you - Aldi products regularly win blind taste tests against premium brands. Their own-brand ranges offer exceptional quality at a fraction of the price.

Efficient Shopping

Aldi's streamlined approach means smaller stores, a curated range, and fast checkouts. Most shoppers complete their weekly shop in under 30 minutes, saving time and money.

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Contact Information

Customer Service

0800 042 0800

Customer Service Email

[email protected]

Customer Service Hours

Monday-Friday 9am-5pm

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