Morrisons appoints first chief artificial intelligence officer
The newly created role will establish a central data science and AI function for the supermarket
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Morrisons is a leading UK supermarket offering a vast selection of groceries, fresh produce, and household essentials, with convenient online shopping and great value.
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Morrisons, a proud British retailer founded in 1899, has established itself as a leading supermarket chain across the United Kingdom. With a strong emphasis on providing fresh, quality produce and excellent value, Morrisons has built a reputation for being a community-focused grocer. Headquartered in Bradford, England, the company continually strives to make grocery shopping accessible and affordable for its customers, blending traditional values with modern convenience.
At Morrisons, you can buy groceries online or in-store from an extensive selection designed to meet every culinary need. Discover a vibrant assortment of fresh fruit & vegetables, premium meat & poultry, and a delicious range from the bakery. The food cupboard is stocked with everyday essentials, while the frozen section offers convenience and variety. Don't forget to explore the wide selection of drinks, catering to all tastes and occasions.
Beyond food, Morrisons is your one-stop shop for a variety of household and lifestyle products. Find everything you need for your home & garden, household cleaning, and toiletries & beauty routines. Pet owners can browse the dedicated pet shop for their furry friends, and there's also a selection of toys & entertainment items, making Morrisons a comprehensive shopping destination for the whole family.
Morrisons makes online shopping easy with flexible delivery options, including rapid service through 'Morrisons Now'. Customers can take advantage of significant savings through 'Price Cuts' on hundreds of essentials and the 'Price Match' guarantee against competitors like Aldi and Lidl. The highly rewarding Morrisons More Card loyalty programme offers exclusive member prices, personalised offers, and points that convert into valuable 'Fivers', ensuring you get more for your money with every shop.
Morrisons was founded in 1899 and is headquartered in Bradford, West Yorkshire. It is part of Clayton, Dubilier & Rice (CD&R), with 497 locations.
The newly created role will establish a central data science and AI function for the supermarket
Morrisons has appointed Dr. Mohsen Ghasempour to the newly created role of chief AI officer, effective October 1.
The chilli-flavoured ketchup will roll out in Tesco, Morrisons, Aldi, Lidl, Ocado and Home Bargains from 29 September
The tool will confirm the shopper is in the correct aisle of the product they are seeking, before blinking the light on the ESL when the shopper is looking in the right spot
Its portfolio of more than 130 stores – including supermarkets operated by Tesco, Sainsbury’s, Asda, Morrisons, M&S, Waitrose and Aldi – grew 24% in value to just over £2bn, according to its annual results
Student Discount
Morrisons offers a 10% student discount via UNiDAYS for in-store purchases (max £100 spend, excludes online) and in cafes/petrol stations. A 5% discount is available on Click & Collect via UNiDAYS. Students can also get 1% off Morrisons Gift Cards via Student Beans and access student-only deals through the Morrisons More Students Club.
NHS Discount
NHS staff receive a 10% in-store discount with NHS ID. The Morrisons NHS Club offers free online delivery and personalised discounts. Blue Light Card holders (including NHS) get 10% off in Morrisons Cafés and Brew coffee shops. Blue Light Card holders can also get a 10% in-store discount when spending £40+ on specific days.
Military / Blue Light Discount
On Armed Forces Day, military personnel/veterans receive 50% off hot meals, drinks, and cakes in Morrisons cafés with valid ID. Armed forces personnel and veterans are also eligible for a 10% in-store discount via the Blue Light Card.
Gift Cards Available
Loyalty Programme
Morrisons More
Free loyalty scheme earning More Points on purchases. 5,000 points = £5 voucher. Members get exclusive discounts, personalised coupons, and member-only pricing.
Home delivery from £1.50 per slot. Minimum order £25. Morrisons Now offers 1-hour delivery on up to 30 items. Also available via Amazon, Deliveroo, Uber Eats.
Returns Policy
Returns accepted for faulty, damaged, or unsatisfactory items with proof of purchase. Perishable goods should be reported within a reasonable timeframe.
Founded
1899
Headquarters
Bradford, West Yorkshire
Number of Stores
497
Parent Company
Clayton, Dubilier & Rice (CD&R)
Morrisons 'Sustain' strategy: 50% reduction in food waste by 2030; 50% less plastic packaging by 2025; 100% sustainable cotton in own-brand clothing by 2025. £2 million annual community donations through Morrisons Foundation.
The minimum order for home delivery is £25. Morrisons Now rapid delivery has a lower £15 minimum.
Morrisons More is free. Earn points on purchases - 5,000 points converts to a £5 voucher. Members get exclusive discounts.
Yes, Morrisons price matches against Aldi and Lidl on selected essential items each week.
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Morrisons offers a 10% student discount via UNiDAYS for in-store purchases (max £100 spend, excludes online) and in cafes/petrol stations. A 5% discount is available on Click & Collect via UNiDAYS. Students can also get 1% off Morrisons Gift Cards via Student Beans and access student-only deals through the Morrisons More Students Club.
NHS staff receive a 10% in-store discount with NHS ID. The Morrisons NHS Club offers free online delivery and personalised discounts. Blue Light Card holders (including NHS) get 10% off in Morrisons Cafés and Brew coffee shops. Blue Light Card holders can also get a 10% in-store discount when spending £40+ on specific days.
On Armed Forces Day, military personnel/veterans receive 50% off hot meals, drinks, and cakes in Morrisons cafés with valid ID. Armed forces personnel and veterans are also eligible for a 10% in-store discount via the Blue Light Card.
Save on delivery by using Morrisons's Click & Collect service.
Free loyalty scheme earning More Points on purchases. 5,000 points = £5 voucher. Members get exclusive discounts, personalised coupons, and member-only pricing.
Buy discounted Morrisons gift cards from cashback sites to save even more.
Morrisons offers price matching. If you find a product cheaper elsewhere, they may match the price.
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| Standard Delivery | Home delivery from £1.50 per slot. Minimum order £25. Morrisons Now offers 1-hour delivery on up to 30 items. Also available via Amazon, Deliveroo, Uber Eats. |
| Free Delivery | Not available |
| Click & Collect | Available |
| Returns Policy | Returns accepted for faulty, damaged, or unsatisfactory items with proof of purchase. Perishable goods should be reported within a reasonable timeframe. |
| Student Discount | Morrisons offers a 10% student discount via UNiDAYS for in-store purchases (max £100 spend, excludes online) and in cafes/petrol stations. A 5% discount is available on Click & Collect via UNiDAYS. Students can also get 1% off Morrisons Gift Cards via Student Beans and access student-only deals through the Morrisons More Students Club. |
| NHS Discount | NHS staff receive a 10% in-store discount with NHS ID. The Morrisons NHS Club offers free online delivery and personalised discounts. Blue Light Card holders (including NHS) get 10% off in Morrisons Cafés and Brew coffee shops. Blue Light Card holders can also get a 10% in-store discount when spending £40+ on specific days. |
| Military Discount | On Armed Forces Day, military personnel/veterans receive 50% off hot meals, drinks, and cakes in Morrisons cafés with valid ID. Armed forces personnel and veterans are also eligible for a 10% in-store discount via the Blue Light Card. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, Maestro, American Express, Apple Pay, Google Pay, Cash, More Card Vouchers |
| Founded | 1899 |
| Headquarters | Bradford, West Yorkshire |
Last updated: June 2026
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Customer Service
0345 611 6111Customer Service Email
fresh@morrisons.comCustomer Service Hours
24 hours, 7 days a week