Morrisons expands physical coupons in ‘old school’ loyalty revamp
Morrisons is set to launch a major expansion of its use of physical coupons in efforts to get customers to spend more in its shops.

One of the UK's Big Four supermarkets, founded in Bradford in 1899. Known for fresh food, Market Street counters, and unique vertical integration.
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Save on delivery by using Morrisons's Click & Collect service.
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Free loyalty scheme earning More Points on purchases. 5,000 points = £5 voucher. Members get exclusive discounts, personalised coupons, and member-only pricing.
Gift cards available
Buy discounted Morrisons gift cards from cashback sites to save even more.
Price match guarantee
Morrisons offers price matching. If you find a product cheaper elsewhere, they may match the price.
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Be the first to write a reviewMorrisons is one of the UK's largest supermarket chains, with heritage dating back to 1899 when William Morrison began selling eggs and butter at a market stall in Bradford. Today, the company operates 497 supermarkets across England, Wales, Scotland, and Gibraltar.
What sets Morrisons apart is its unique vertical integration - the company operates its own manufacturing facilities including abattoirs, produce packing houses, and fish processing plants. In-store, the famous Market Street brings traditional high street counters into the supermarket.
Acquired by Clayton, Dubilier & Rice in October 2021 for £7 billion, Morrisons continues to evolve, with partnerships with Amazon, Deliveroo, and Uber Eats extending delivery reach.
Morrisons is set to launch a major expansion of its use of physical coupons in efforts to get customers to spend more in its shops.

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Amicelli, the premium wafer roll brand from Ritter Sport, has delivered strong incremental growth across the UK boxed and gifting confectionery category following its nationwide rollout for Christmas 2025. Available across major UK retailers including Tesco, Asda, Morrisons, Waitrose and Ocado, Amicelli achieved 70% incremental sales to the boxed and...
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! This Valentine’s Day, Morrisons is giving shoppers a tasty reason to visit its butchers’ counters, with 20% off Market Street steaks nationwide as part of ‘Super Steak Saturday’. The offer, exclusively available for More Card customers, comes as new research reveals steak is the nation’s favourite Valentine’s Day dish, with close to a third (27 […] If you...
Physical coupons will be offered to customers in ‘real time’ at the till based on data from their transactions in store

He brings nearly 25 years’ experience in the retail and wholesale sectors to the role

Gift Cards Available
Loyalty Programme
Morrisons More
Free loyalty scheme earning More Points on purchases. 5,000 points = £5 voucher. Members get exclusive discounts, personalised coupons, and member-only pricing.
Home delivery from £1.50 per slot. Minimum order £25. Morrisons Now offers 1-hour delivery on up to 30 items. Also available via Amazon, Deliveroo, Uber Eats.
Returns Policy
Returns accepted for faulty, damaged, or unsatisfactory items with proof of purchase. Perishable goods should be reported within a reasonable timeframe.
Founded
1899
Headquarters
Bradford, West Yorkshire
Number of Stores
497
Parent Company
Clayton, Dubilier & Rice (CD&R)
Morrisons 'Sustain' strategy: 50% reduction in food waste by 2030; 50% less plastic packaging by 2025; 100% sustainable cotton in own-brand clothing by 2025. £2 million annual community donations through Morrisons Foundation.
The minimum order for home delivery is £25. Morrisons Now rapid delivery has a lower £15 minimum.
Morrisons More is free. Earn points on purchases - 5,000 points converts to a £5 voucher. Members get exclusive discounts.
Yes, Morrisons price matches against Aldi and Lidl on selected essential items each week.
Morrisons' unique vertical integration means fresher food at better prices. Own manufacturing facilities and in-store Market Street counters bring quality and expertise to every department.
Home delivery from £1.50, rapid 1-hour Morrisons Now service, or same-day delivery via Amazon, Deliveroo, and Uber Eats. Multiple ways to get your groceries delivered.
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Customer Service
0345 611 6111Customer Service Email
[email protected]Customer Service Hours
24 hours, 7 days a week
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