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Merwave specialises in innovative hair products designed to transform frizzy strands into soft, defined, and beautiful beach waves for wavy hair women across the UK and beyond.
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Merwave, founded in 2020 on the picturesque North East coast of the UK by wave expert Abi Reid, is dedicated to empowering women with beautiful, defined wavy hair. Born from a passion to transform frizzy strands into soft, bouncy waves, Merwave has quickly grown into a beloved brand, celebrating connection and building a community of over 160,000 wave enthusiasts. This UK-based retailer and brand focuses on creating effective, lightweight formulas that don't weigh your waves down, making gorgeous hair accessible to everyone.
At the heart of Merwave's offering is its innovative 5-step system, specifically designed for wavy hair. The Wavy Hair Starter Kit provides everything you need to begin your journey to frizz-free, defined locks. Each product in the range is crafted with thoughtfully-sourced ingredients, ensuring your waves are nourished and enhanced without feeling heavy. From cleansers to styling products, Merwave helps you achieve soft, bouncy waves in as little as 15 minutes.
Beyond the Starter Kit, customers can explore individual products or create a custom "Build A Bundle" to tailor their routine. Whether you're looking for specific treatments or replenishing your favourites, Merwave offers a comprehensive selection to maintain and enhance your natural waves. Their commitment to lightweight formulas ensures that your hair remains vibrant and full of life, transforming your daily routine into a confidence-boosting ritual.
Shopping with Merwave is designed to be convenient and rewarding. As a primarily online retailer, merwave.co.uk offers easy access to their full product line. For those who prefer to shop in person, Merwave products are also available at over 30 salon stockists across the UK. The brand provides excellent customer support, with a dedicated team available Monday to Friday to assist with any queries, ensuring a smooth and enjoyable shopping journey from browsing to checkout.
Merwave was founded in 2020 and is headquartered in United Kingdom. It is part of Merwave Limited, with Over 30 locations.
Student Discount
Merwave offers a 30% student discount on the first Wavy Kit through Student Beans.
NHS Discount
Merwave offers a 15% discount for NHS and key workers, accessible via the Blue Light Card or health services websites.
Military / Blue Light Discount
Military and armed forces personnel can receive discounts through the Blue Light Card.
Loyalty Programme
Members Club
Join by email for tutorials, tips, and customer perks, including exclusive tutorials, tips, and special offers.
UK delivery available. Check website for shipping options.
Returns Policy
14-day returns on unused items in original packaging.
Founded
2020
Headquarters
United Kingdom
Number of Stores
Over 30
Parent Company
Merwave Limited
Merwave focuses on thoughtfully-sourced ingredients for formulas that never weigh down waves, demonstrating a commitment to conscious product development.
Merwave tools can create various wave styles from tight curls to loose beach waves, depending on the product and technique used.
Merwave tools feature adjustable heat settings, allowing you to use lower temperatures suitable for fine or damaged hair.
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Be the first to write a reviewMerwave offers a 30% student discount on the first Wavy Kit through Student Beans.
Merwave offers a 15% discount for NHS and key workers, accessible via the Blue Light Card or health services websites.
Military and armed forces personnel can receive discounts through the Blue Light Card.
Get free delivery on orders over £60 at Merwave.
Join by email for tutorials, tips, and customer perks, including exclusive tutorials, tips, and special offers.
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| Standard Delivery | UK delivery available. Check website for shipping options. |
| Free Delivery | Orders over £60 |
| Click & Collect | Not available |
| Returns Policy | 14-day returns on unused items in original packaging. |
| Student Discount | Merwave offers a 30% student discount on the first Wavy Kit through Student Beans. |
| NHS Discount | Merwave offers a 15% discount for NHS and key workers, accessible via the Blue Light Card or health services websites. |
| Military Discount | Military and armed forces personnel can receive discounts through the Blue Light Card. |
| International Shipping | Available |
| Payment Methods | visa, mastercard, paypal |
| Founded | 2020 |
| Headquarters | United Kingdom |
Last updated: June 2026
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Customer Service
07525 416310Customer Service Email
hello@merwave.co.ukCustomer Service Hours
Monday to Friday, 9 am to 5 pm
