Merlin Entertainments
Global attractions operator behind LEGOLAND, Madame Tussauds, SEA LIFE, and The London Eye.
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Shop at Merlin EntertainmentsAbout Merlin Entertainments
Merlin Entertainments is one of the world's largest attractions operators, running popular destinations including LEGOLAND, Madame Tussauds, SEA LIFE aquariums, The London Eye, and theme parks like Alton Towers and Thorpe Park.
Merlin attractions offer memorable experiences for families and visitors of all ages. The Merlin Annual Pass provides great value for frequent visitors to multiple attractions.
Merlin Entertainments is headquartered in Poole, Dorset, United Kingdom. It is part of KIRKBI (LEGO Group owner).
Discounts & Loyalty
Student Discount
Student discounts on selected attractions
Gift Cards Available
Loyalty Programme
Merlin Annual Pass
Unlimited entry to attractions; 20% off dining and shopping
Company Information
Headquarters
Poole, Dorset, United Kingdom
Parent Company
KIRKBI (LEGO Group owner)
Payment Methods
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Student discount
Student discounts on selected attractions
Join Merlin Annual Pass
Unlimited entry to attractions; 20% off dining and shopping
Gift cards available
Buy discounted Merlin Entertainments gift cards from cashback sites to save even more.
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Merlin Entertainments Quick Facts
| Standard Delivery | Contact retailer for details |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Contact retailer |
| Student Discount | Student discounts on selected attractions |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal |
| Headquarters | Poole, Dorset, United Kingdom |
Last updated: February 2026
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