Lovell Rugby

About Lovell Rugby

Lovell Rugby has established itself as a premier online retailer for sports equipment and apparel in the UK, with a particular specialisation in rugby. Building on over 25 years of experience in the sports industry through retail shops, the company launched its online store in 1998, quickly becoming a go-to destination for athletes and fans. Lovell Sports Ltd., the operating company, was incorporated in 2001 and is now proudly part of the larger Frasers Group, ensuring a robust and reliable shopping experience for customers nationwide.

Discover Your Perfect Sports Gear

At Lovell Rugby, the product range is meticulously curated to meet the diverse needs of sports enthusiasts. For rugby, find an extensive selection of rugby boots tailored for different playing surfaces and positions, alongside official rugby kits, training wear, and a comprehensive array of accessories like head guards, mouthguards, and kicking tees. Beyond rugby, the site also offers a significant collection of football boots, kits, and clothing, featuring top brands such as adidas, Mizuno, Nike, Canterbury, Kooga, New Balance, and Puma. Additionally, shoppers can explore equipment for a wide variety of other sports, making Lovell Rugby a versatile hub for all your sporting requirements.

Shop with Confidence and Value

Lovell Rugby is committed to providing excellent value and a seamless shopping experience. They offer valuable discounts for key community members, including student discounts, NHS/healthcare worker discounts, and military/armed forces discounts, typically providing 10% off full-priced items and 5% off sale items. Their customer service team is readily available via phone (0800 197 2855) and email (sales@lovell-rugby.co.uk) to assist with any queries. With a focus on quality products, competitive pricing, and dedicated support, Lovell Rugby ensures every customer can find their ideal sports gear with confidence.