Laura Geller
Laura Geller offers expertly formulated makeup for mature skin, including bestselling Baked Balance-n-Brighten Foundation and Spackle primers, designed to help you own your glow with ageless beauty.
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Shop at Laura GellerAbout Laura Geller Beauty
Laura Geller Beauty is a pioneering cosmetics brand renowned for its innovative approach to makeup, particularly for mature skin. With a philosophy centred on enhancing natural beauty and celebrating every age, Laura Geller has become a go-to destination for high-quality, easy-to-use products. Discover why so many choose Laura Geller for their daily beauty routine.
Our Philosophy: Ageless Beauty
At the heart of Laura Geller is the belief that makeup should empower, not mask. The brand specialises in formulations that address the unique needs of mature skin, ensuring products don't settle into fine lines or look heavy. This dedication to ageless beauty means every item is crafted to provide a radiant, natural-looking finish.
Discover the Laura Geller Product Range
The extensive collection at Laura Geller Beauty offers solutions for every step of your makeup routine. Their hero products include the iconic Baked Balance-n-Brighten Color Correcting Foundation, a cult favourite for its ability to provide seamless coverage and a luminous glow. Pair it with one of their bestselling Spackle primers to create the perfect base.
Baked Makeup & Kits
Laura Geller is famous for its unique Baked Makeup technology, where liquid pigments are baked on terracotta tiles for 24 hours, resulting in weightless, creamy powders. Explore their range of Baked blushes, highlighters, and eyeshadows. For a complete look, their curated makeup kits and sets offer fantastic value and convenience. You can buy Laura Geller makeup online with ease.
Your Laura Geller Shopping Experience
Enjoy a convenient and customer-friendly shopping experience when you shop Laura Geller UK. Benefit from free shipping on your orders, and take advantage of the unique "Try Before You Buy" programme, allowing you to test full-size products at home. Laura Geller makes finding your perfect beauty solutions simple and enjoyable.
Laura Geller was founded in 1997 and is headquartered in New York City, USA. It is part of AS Beauty Group, with Online + retail partners locations.
Discounts & Loyalty
Gift Cards Available
Loyalty Programme
Laura Geller Rewards
Earn points on purchases, receive birthday rewards, exclusive member-only offers, and early access to new product launches.
Shipping & Returns
Standard US shipping available. Free shipping on orders over a qualifying amount.
Returns Policy
30-day return policy for unused or gently used products. Full refund to original payment method.
Company Information
Founded
1997
Headquarters
New York City, USA
Number of Stores
Online + retail partners
Parent Company
AS Beauty Group
Payment Methods
Frequently Asked Questions
What is baked makeup?
Baked makeup is Laura Geller's signature technology where pigments are blended with water and baked on terracotta tiles for 24 hours. This process creates ultra-smooth, finely milled formulas that are buildable and long-wearing.
What is Laura Geller's most popular product?
Laura Geller's hero product is the Baked Balance-n-Brighten colour-correcting foundation, an award-winning product celebrated for creating a naturally radiant, luminous complexion.
Is Laura Geller suitable for mature skin?
Yes, Laura Geller products are particularly popular with women over 40. The formulas are designed to enhance rather than mask, creating a youthful glow without settling into fine lines or wrinkles.
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Join Laura Geller Rewards
Earn points on purchases, receive birthday rewards, exclusive member-only offers, and early access to new product launches.
Gift cards available
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Laura Geller Quick Facts
| Standard Delivery | Standard US shipping available. Free shipping on orders over a qualifying amount. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | 30-day return policy for unused or gently used products. Full refund to original payment method. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, Discover, PayPal, Apple Pay |
| Founded | 1997 |
| Headquarters | New York City, USA |
Last verified: February 2026
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Contact Information
Customer Service Email
customercare@laurageller.comCustomer Service Hours
Monday to Friday, 9am - 5pm EST
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