VIEVE
Discover VIEVE, the award-winning makeup and beauty brand by expert MUA Jamie Genevieve, offering high-performance, vegan, and cruelty-free cosmetics for every look.
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Shop at VIEVEAbout VIEVE
Founded by renowned makeup artist Jamie Genevieve, VIEVE is a celebrated UK beauty brand launched in 2020. Known for its high-performance, award-winning makeup, VIEVE quickly established itself as a go-to for beauty enthusiasts seeking quality and innovation. With a strong commitment to ethical beauty, all VIEVE products are proudly vegan and cruelty-free, reflecting a modern approach to cosmetics. From its headquarters in Strathaven, Lanarkshire, Scotland, VIEVE continues to grow its global presence while maintaining its British roots.
Explore the VIEVE Product Range
VIEVE offers a comprehensive collection of makeup and beauty essentials designed to empower and inspire. The range spans everything from complexion staples like foundations, concealers, primers, and setting sprays, to vibrant colour products for eyes and lips.
Complexion & Cheeks
Achieve a flawless base with VIEVE's "ALL ABOUT THAT BASE" collection, featuring skin-loving primers, foundations, concealers, and powders. Enhance your natural glow with the "FOR YOUR CHEEKS" range, including blushes, bronzers, and highlighters that add dimension and radiance.
Eyes & Lips
Discover the "MAGIC WANDS" for effortless eye looks, alongside a full selection of mascaras, eyeshadow palettes, eyeliners, and brushes. For the perfect pout, explore lip balms, liners, lipsticks, mousses, and glosses, including popular pairings like the Modern Lip Definer and Lip Dew.
Beyond Makeup
Beyond cosmetics, VIEVE extends into "Bathleisure™" with luxurious bath and body products, candles, and diffusers, creating a holistic beauty experience. The brand also offers "VIEVE The Label" accessories, including stylish totes, hoodies, and makeup bags.
The VIEVE Shopping Experience
Shopping with VIEVE is designed to be seamless and rewarding. Customers can explore the full range online at vieve.co.uk or visit the permanent store in Glasgow. Enjoy exclusive benefits through the "VIEVE Society" loyalty programme, and take advantage of student and NHS worker discounts.
VIEVE was founded in 2020 and is headquartered in Glasgow, Scotland, with 1 locations.
Discounts & Loyalty
Student Discount
VIEVE offers a 10% student discount via Student Beans, making high-performance makeup more accessible for students.
NHS Discount
NHS and healthcare workers can enjoy exclusive discounts from VIEVE, often available in conjunction with the Blue Light Card.
Gift Cards Available
Loyalty Programme
VIEVE Society
Members earn points for every £1 spent, as well as for creating an account, on their birthday, for referring friends, and for writing reviews. Points can be redeemed for money off future orders or to unlock exclusive products in the 'VIEVE Vault'.
Shipping & Returns
Free UK delivery on orders over £30.
Returns Policy
30-day return policy on unused items.
Company Information
Founded
2020
Headquarters
Glasgow, Scotland
Number of Stores
1
Payment Methods
Sustainability
Cruelty-free. Vegan options available.
Frequently Asked Questions
Is VIEVE cruelty-free?
Yes, VIEVE is a cruelty-free brand.
Are products suitable for beginners?
Yes, products are designed to be easy to use for all skill levels.
Where can I buy VIEVE?
Shop direct on our website or at selected retailers.
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Be the first to write a review5 Ways to Save at VIEVE in 2026
Student discount
VIEVE offers a 10% student discount via Student Beans, making high-performance makeup more accessible for students.
NHS discount
NHS and healthcare workers can enjoy exclusive discounts from VIEVE, often available in conjunction with the Blue Light Card.
Free delivery
Get free delivery on orders over £30 at VIEVE.
Join VIEVE Society
Members earn points for every £1 spent, as well as for creating an account, on their birthday, for referring friends, and for writing reviews. Points can be redeemed for money off future orders or to unlock exclusive products in the 'VIEVE Vault'.
Gift cards available
Buy discounted VIEVE gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
VIEVE Quick Facts
| Standard Delivery | Free UK delivery on orders over £30. |
| Free Delivery | Orders over £30 |
| Click & Collect | Not available |
| Returns Policy | 30-day return policy on unused items. |
| Student Discount | VIEVE offers a 10% student discount via Student Beans, making high-performance makeup more accessible for students. |
| NHS Discount | NHS and healthcare workers can enjoy exclusive discounts from VIEVE, often available in conjunction with the Blue Light Card. |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal, Klarna |
| Founded | 2020 |
| Headquarters | Glasgow, Scotland |
Last verified: February 2026
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Customer Reviews
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Contact Information
Customer Service Email
hello@vfrieve.co.ukCustomer Service Hours
Monday-Friday 9am-5pm
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