HERD
HERD offers pioneering sustainable British fashion, crafting honest luxury knitwear, clothing, and accessories from traceable, natural materials, rooted in geographical heritage.
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Shop at HERDAbout HERD: Pioneering Sustainable British Fashion
HERD is a distinguished British fashion brand committed to honest luxury and sustainability. With a philosophy rooted in preserving traditional methods and reconnecting fashion with its rich geographical heritage, HERD meticulously sources the finest natural materials. Their dedication to authenticity and quality ensures that every garment and yarn product tells a story of ethical craftsmanship and environmental responsibility. Discover a brand that champions a 'blueprint for better practices' in the fashion industry.
Discover HERD's Sustainable Collections
Womenswear & Accessories
Explore HERD's exquisite range of womenswear, featuring seasonal collections like Spring Rising and Deep Winter. The brand specialises in luxurious knitwear, elegant tweed, breathable linen & cotton garments, and sophisticated leather accessories. Each piece is designed to be a timeless modern heirloom, crafted with care and a deep understanding of natural fibres.
Crafting with HERD Yarn
For knitting enthusiasts, HERD offers its signature DK weight yarn, renowned for its exceptional softness and lustre. This premium yarn is made from 100% Bluefaced Leicester fleece, ethically sourced from the Northern Uplands of Yorkshire, Lancashire, and Cumbria. Processed without toxic chemicals, it provides a joyful and sustainable option for your creative projects.
Shop with HERD
HERD makes its sustainable British fashion accessible globally with worldwide shipping. While customs and duties are charged on arrival, and shipping costs are calculated at checkout, the brand ensures a transparent shopping experience. New customers can enjoy a special welcome: sign up to the HERD newsletter and receive 10% off your first order, making it easier to embrace ethical luxury.
HERD was founded in 2006 and is headquartered in Vancouver, Canada, with Over 50 locations.
Discounts & Loyalty
Loyalty Programme
HERD Newsletter Sign-up
Sign up to join the HERD and receive 10% off your first order.
Shipping & Returns
HERD ships worldwide. Customs & duties are charged on arrival. Shipping & taxes are calculated at checkout.
Returns Policy
Please refer to HERD's website for their full returns policy, as details are not explicitly provided.
Company Information
Founded
2006
Headquarters
Vancouver, Canada
Number of Stores
Over 50
Payment Methods
Sustainability
HERD pioneers sustainable British fashion, using honest luxury materials processed near their origin. Their signature yarn is made from 100% Bluefaced Leicester fleece from Yorkshire, Lancashire, and Cumbria, without toxic chemicals, honouring traditional methods and geographical heritage.
Frequently Asked Questions
What is HERD's core philosophy?
HERD is built on the philosophy of honest luxury and pioneering sustainable British fashion. They focus on using the finest natural materials, honouring traditional methods, and reconnecting fashion with its rich geographical heritage, all while ensuring authenticity, sustainability, and quality.
What types of products does HERD offer?
HERD offers a range of womenswear, including knitwear, tweed, linen & cotton garments, and leather accessories. They also provide their signature DK weight yarn and knitting kits for crafters, alongside a curated bookshop.
Where do HERD's materials come from?
HERD's materials are processed nearby their origin. Their signature yarn is made from 100% Bluefaced Leicester fleece sourced from the Northern Uplands of Yorkshire, Lancashire, and Cumbria, ensuring traceability and quality without the use of toxic chemicals.
Does HERD ship internationally?
Yes, HERD ships worldwide. Please note that customs and duties will be charged on arrival, and shipping costs are calculated at checkout.
How can I get a discount on my first HERD order?
You can join the HERD by signing up for their newsletter on their website. As a welcome offer, you will receive 10% off your first order.
What makes HERD a sustainable brand?
HERD prioritises sustainability by using ethically sourced, natural materials like 100% Bluefaced Leicester fleece processed without toxic chemicals. They honour traditional methods, process materials near their origin, and aim to create timeless, durable pieces, serving as a 'blueprint for better practices' in fashion.
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HERD Quick Facts
| Standard Delivery | HERD ships worldwide. Customs & duties are charged on arrival. Shipping & taxes are calculated at checkout. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Please refer to HERD's website for their full returns policy, as details are not explicitly provided. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal |
| Founded | 2006 |
| Headquarters | Vancouver, Canada |
Last verified: February 2026
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