Glasses Direct

Glasses Direct is the UK's largest online prescription glasses retailer, founded in 2004 by James Murray Wells while he was still a university student. Inspired by the high cost of glasses on the high street, Wells created a direct-to-consumer model that has since helped millions of customers save money on eyewear. The company offers over 500 frames from leading designer brands including Ray-Ban, Oakley, and Tommy Hilfiger, alongside their own-brand collections. Their innovative home trial service allows customers to try up to four frames at home for free before committing to a purchase. Every pair of glasses is crafted by skilled technicians in their UK laboratories, ensuring high-quality lenses and accurate prescriptions. The company is now part of EssilorLuxottica, the world's largest eyewear group, while maintaining its commitment to affordable, accessible eyecare. Glasses Direct has won multiple awards for customer service and innovation, and continues to disrupt the traditional optical industry by offering prices significantly lower than high street opticians. They also provide a comprehensive range of lens options including varifocals, blue light blocking, and photochromic lenses.