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Glasses Direct offers a wide range of affordable prescription glasses, sunglasses, and lenses online, with a free home trial and options from top designer brands, making quality eyewear accessible across the UK.
65% off all lenses + 30% off frames + free delivery | Incl. Lux PD (capped 20%), excl. £9 frames, min. spend £30
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Founded in 2004, Glasses Direct has established itself as the UK's leading online retailer for prescription eyewear. Headquartered in Rochester, Kent, with a trading office and warehouse in Nottingham, the company has revolutionised how Britons buy glasses. Part of the MyOptique Group, a subsidiary of global eyewear giant EssilorLuxottica, Glasses Direct is committed to making high-quality, affordable glasses accessible to over 3 million customers across the country. Their mission is to provide exceptional value and a seamless shopping experience, consistently saving customers an average of 49% compared to traditional high street opticians.
At Glasses Direct, you'll find an unparalleled selection of eyewear for every need and preference. Shop for a diverse range of prescription glasses online, including stylish options for women and men, advanced varifocal lenses, specialised gaming glasses, and blue-violet light filtering glasses. Their collection also features an impressive array of prescription sunglasses from renowned brands such as Ray-Ban, Oakley, Gucci, Marc Jacobs, Kate Spade New York, and Tiffany & Co., perfect for driving or everyday wear. Beyond frames, explore a variety of lens options, including Transitions Light Intelligent Lenses, Drivewear, KODAK Lenses, LensProtect+, and bifocal lenses, ensuring optimal vision and comfort.
Glasses Direct makes buying glasses online easy and enjoyable. Their signature Free Home Trial allows you to select up to four frames to try on at home for free, ensuring you find the perfect style and fit. Utilise the innovative Best Fit Machine to match new frames to the measurements of your current glasses, taking the guesswork out of online sizing. With qualified opticians on hand to provide expert advice and a generous 120-day free returns policy, you can shop with complete confidence. Customer service is readily available via phone at 01793 746601 or email at ask@glassesdirect.co.uk, with extended hours from 7:00 am – 8:00 pm on weekdays and 9:00 am – 4:00 pm on weekends.
Glasses Direct is proud to offer fantastic savings. Students can enjoy a significant 50% discount on 2-for-1 frames via UNiDAYS and 25% off lenses through Student Beans. NHS workers with a Blue Light Card are eligible for special offers, including £29 off purchases over £69, 2-for-1 frames, and a free second pair of glasses. Look out for their popular 2 for 1 offers, free varifocals, and free delivery on orders over £95, making quality eyewear even more affordable.
Glasses Direct was founded in 2004 and is headquartered in Nottingham, UK. It is part of EssilorLuxottica.
Student Discount
Glasses Direct offers a 50% student discount on 2-for-1 frames via UNiDAYS. They also offer 25% off lenses via Student Beans.
NHS Discount
NHS staff with a Blue Light Card can receive discounts, including from £29 off when purchasing £69+ 2-for-1 frames and a free second pair of glasses.
Loyalty Programme
Refer a friend
The 'Refer a friend' program provides 20% off premium designers with a code.
Free UK delivery
Returns Policy
100-day returns
Founded
2004
Headquarters
Nottingham, UK
Parent Company
EssilorLuxottica
The Free Home Trial allows you to select up to four frames to be delivered to your home, so you can try them on and see how they look before making a purchase. It's completely free, with no obligation to buy.
Glasses Direct offers a generous 120-day free returns policy. If you're not completely satisfied with your glasses, you can return them within 120 days for a full refund or exchange, no questions asked.
Yes, Glasses Direct offers a 50% student discount on 2-for-1 frames via UNiDAYS, and 25% off lenses via Student Beans.
You can contact customer service by phone at 01793 746601 or by email at ask@glassesdirect.co.uk. Their hours are Monday to Friday: 7:00 am – 8:00 pm, and Saturday and Sunday: 9:00 am – 4:00 pm.
We sell a wide range of prescription glasses for men and women, prescription sunglasses, varifocal lenses, gaming glasses, and blue-violet light glasses. We also stock frames from many popular designer brands.
Yes, Glasses Direct offers a comprehensive range of prescription sunglasses for both men and women, including options from designer brands and various lens types suitable for driving and UV protection.
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Glasses Direct offers a 50% student discount on 2-for-1 frames via UNiDAYS. They also offer 25% off lenses via Student Beans.
NHS staff with a Blue Light Card can receive discounts, including from £29 off when purchasing £69+ 2-for-1 frames and a free second pair of glasses.
The 'Refer a friend' program provides 20% off premium designers with a code.
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| Standard Delivery | Free UK delivery |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | 100-day returns |
| Student Discount | Glasses Direct offers a 50% student discount on 2-for-1 frames via UNiDAYS. They also offer 25% off lenses via Student Beans. |
| NHS Discount | NHS staff with a Blue Light Card can receive discounts, including from £29 off when purchasing £69+ 2-for-1 frames and a free second pair of glasses. |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Founded | 2004 |
| Headquarters | Nottingham, UK |
Last updated: June 2026
2 vouchers available
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Customer Service
01793 746601Customer Service Email
ask@glassesdirect.co.ukCustomer Service Hours
Monday to Friday: 7:00 am – 8:00 pm, Saturday and Sunday: 9:00 am – 4:00 pm