Fresh wave of fridge cyberattacks devastate supermarkets across Europe
Chains in Ireland, Sweden, Belgium, Estonia, the Netherlands and Luxembourg were affected by the attack on Sunday night
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Fresh is a skincare brand founded in 1991 and owned by LVMH, selling cleansers such as its Soy Face Cleanser, face creams, body care, lip care and fragrance.
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Fresh is a skincare and body care brand that Lev Glazman and Alina Roytberg started as a single shop in 1991. Part of LVMH since 2000, it is now based in New York and sells in more than 25 countries, according to its parent company. Shoppers in Britain buy through fresh.com/uk, which prices in pounds and has its own returns team.
LVMH describes Fresh as choosing natural ingredients for their quality and potency, and says each formula can take up to three years to develop. Crème Ancienne was inspired by a recipe attributed to the ancient physician Galen and is made by hand in small batches in a monastery, according to the group.
The UK shipping policy lists standard delivery at £5.00, taking 4 to 6 business days, with free standard delivery on orders of £50 and over. Express delivery takes 2 to 3 business days.
Unused and unopened products in their original packaging can be returned within 14 days of purchase, once a return has been requested. Online orders must come back through fresh.com/uk rather than to a Fresh boutique or a retail partner, and refunds go to the original payment method. The UK returns team answers questions by email at ukcustomerservices@fresh.com, and the policy states that statutory rights are unaffected.
Fresh was founded in 1991 and is headquartered in New York. It is part of LVMH.
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UK standard £5.00, 4–6 business days; free standard delivery on orders of £50 and over; express 2–3 business days.
Returns Policy
Request a return within 14 days of purchase. Products must be unused, unopened and in original packaging. Online orders must be returned through fresh.com/uk, not to Fresh boutiques or retail partners. Refunds go to the original payment method; queries to ukcustomerservices@fresh.com.
Founded
1991
Headquarters
New York
Parent Company
LVMH
Fresh's UK shipping policy lists standard delivery at £5.00, taking 4 to 6 business days, and free standard delivery on orders of £50 and over. Express delivery takes 2 to 3 business days.
Fresh accepts unused, unopened products in their original packaging within 14 days of purchase, once a return has been requested. Refunds go to the original payment method, and online orders cannot be returned to boutiques or retail partners.
Fresh has been owned by LVMH since 2000. Lev Glazman and Alina Roytberg founded it as a shop in 1991, and LVMH describes the brand as a global company based in New York.
Crème Ancienne is a Fresh face cream inspired by a recipe attributed to the ancient physician Galen. LVMH says it is made by hand in small batches in a monastery.
Fresh is known for its Soy Face Cleanser, which LVMH says sells one unit every 30 seconds worldwide, and for Crème Ancienne. Its UK range also includes the Vitamin Nectar skincare line and Milk body care.
Fresh's UK customer service team handles refund and return questions by email at ukcustomerservices@fresh.com. The address appears on the UK returns policy page for orders placed on fresh.com/uk.
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| Standard Delivery | UK standard £5.00, 4–6 business days; free standard delivery on orders of £50 and over; express 2–3 business days. |
| Free Delivery | Orders over £50 |
| Click & Collect | Not available |
| Returns Policy | Request a return within 14 days of purchase. Products must be unused, unopened and in original packaging. Online orders must be returned through fresh.com/uk, not to Fresh boutiques or retail partners. Refunds go to the original payment method; queries to ukcustomerservices@fresh.com. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Contact retailer |
| Founded | 1991 |
| Headquarters | New York |
Last updated: October 2026
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Fresh on Shopperazzi →Customer Service Email
ukcustomerservices@fresh.com