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Early Rider offers no-compromise, high-quality bikes for kids, from balance bikes for toddlers to performance models for older children, ensuring freedom on two wheels.
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Founded in the UK in 2006, Early Rider has established itself as a leading brand in the children's cycling market. With a philosophy of 'no compromise', they are dedicated to crafting high-quality, lightweight, and durable bikes that provide children with the best possible introduction to cycling. Their commitment to superior design and engineering ensures that every Early Rider bike offers an exceptional riding experience, mirroring the standards of adult performance bicycles.
For the youngest riders, Early Rider offers an impressive selection of balance bikes designed for children aged 6 months to 4 years. Models like the Super Velio, Bella Velio, Big Foot 12, and Charger 12 help toddlers develop essential balance and coordination skills, making the transition to pedal bikes smoother and more confident. These bikes are built with robust materials and thoughtful ergonomics for tiny adventurers.
As children progress, Early Rider's geared bike range provides options for ages 3-11 years. Categorised by riding style, you'll find 'All Rounder' bikes like the Belter series, 'Adventure' and 'Trail' bikes such as the Seeker range, and 'Performance' models including the Hellion X series. Each bike is engineered with specific features to match the demands of different terrains and riding styles, from urban commutes to off-road trails.
Beyond bikes, Early Rider also offers a curated selection of cycling accessories, protective gear, and clothing. This includes high-quality helmets for safety, grips, pedals, and essential bike parts. They also stock children's clothing from reputable brands like Patagonia, ensuring young riders are well-equipped and comfortable for all their cycling adventures.
Early Rider operates as an online-first retailer, providing a convenient shopping experience from the comfort of your home. All orders benefit from tracked courier shipping, ensuring your new bike arrives safely. Their customer service team is available via phone and email to provide expert advice and support, making your journey with Early Rider as smooth as your child's ride.
Early Rider was founded in 2006 and is headquartered in Romsey, United Kingdom. It is part of Early Rider Holdings Limited.
Gift Cards Available
Loyalty Programme
Refer a Friend & Adventure Ambassador Program
The 'Refer a Friend' program offers £20 / $20 / CHF 20 off your next bike purchase for both the referrer and the friend. The 'Adventure Ambassador' program provides tiered discounts starting at 20% off all products for committed contributors.
Early Rider ships all bikes and accessories via tracked courier service across the UK and internationally to select countries including the United States, Australia, and Canada. Specific delivery details and costs are provided at checkout.
Returns Policy
Early Rider offers returns for unused items within a specified period (typically 30 days) from the date of purchase. Customers are advised to check the full returns policy on their website for detailed instructions and conditions.
Founded
2006
Headquarters
Romsey, United Kingdom
Parent Company
Early Rider Holdings Limited
Early Rider specialises in high-quality bikes for children, ranging from balance bikes for infants (6-18 months and 2-4 years) to geared bikes for older kids (3-11 years). Their geared bike range includes All Rounder, Adventure, Trail, and Performance models like the Belter, Seeker, and Hellion X series.
You can reach Early Rider customer service by phone at +44 (0) 118 996 0638 or via email at info@earlyrider.com. Their UK office hours are Monday to Thursday, 9 am - 5 pm, and Friday, 9 am - 4 pm. Phone lines are open Monday to Friday, 10 am - 4 pm GMT.
All bikes and orders from Early Rider are shipped by tracked courier. They offer shipping across the UK and internationally to countries including the United States, Australia, and Canada. Specific delivery times and costs will be calculated at checkout.
Early Rider typically accepts returns for unused items within a standard period, often 30 days from the date of purchase. For detailed instructions, conditions, and how to initiate a return, please refer to the comprehensive returns policy on their official website.
Yes, Early Rider offers gift cards, which can be purchased directly from their website. These are a perfect option for gifting the joy of cycling to young riders.
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Early Rider have 2 offers available right now.
The 'Refer a Friend' program offers £20 / $20 / CHF 20 off your next bike purchase for both the referrer and the friend. The 'Adventure Ambassador' program provides tiered discounts starting at 20% off all products for committed contributors.
Buy discounted Early Rider gift cards from cashback sites to save even more.
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| Standard Delivery | Early Rider ships all bikes and accessories via tracked courier service across the UK and internationally to select countries including the United States, Australia, and Canada. Specific delivery details and costs are provided at checkout. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Early Rider offers returns for unused items within a specified period (typically 30 days) from the date of purchase. Customers are advised to check the full returns policy on their website for detailed instructions and conditions. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Shop Pay |
| Founded | 2006 |
| Headquarters | Romsey, United Kingdom |
Last updated: June 2026
2 offers available
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Customer Service
+44 (0) 118 996 0638Customer Service Email
info@earlyrider.comCustomer Service Hours
UK Office: Mon-Thu 9am-5pm, Fri 9am-4pm. Phone support: Mon-Fri 10am-4pm GMT.
