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DW Fitness First provides innovative gyms, expert personal training, and a diverse range of fitness classes across the UK, empowering members on their journey to better health and wellbeing.
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Fitness First is a household name in British fitness, having created the gym industry in the UK back in the 1990s. With a legacy built on an unshakeable passion for fitness, the company has grown to operate 36 clubs across the UK. Headquartered in Wigan, Greater Manchester, Fitness First, under its parent company Maddox Holdings Ltd, continues its mission to make members stronger in life. Their approach is holistic, focusing on four key brand pillars: world-class Classes, cutting-edge Equipment, expert Personal Trainers, and Customised Workouts, ensuring a tailored experience for every individual.
Each Fitness First club offers an innovative environment equipped with a wide array of state-of-the-art fitness machinery. From strength training zones to cardio equipment, members have access to everything needed to achieve their fitness goals. The focus is on providing a motivating space where members can "Choose Progress" and track their performance, including the unique opportunity to "Discover your BioAge" for free during a club tour.
Fitness First prides itself on its extensive timetable of trending classes. Members can dive into high-energy sessions like HYROX, find balance and strength with Reformer Pilates Tone, or enhance flexibility and mindfulness through Yoga. For those seeking one-on-one guidance, expert Personal Trainers are available to create bespoke workout plans, utilising platforms like "able" to provide smart, data-driven support. These personalised programmes are designed to ensure consistency meets success, whether you're a beginner or an experienced athlete.
Becoming a Fitness First member unlocks a host of benefits, including multi-club access and the convenience of advanced class booking through their dedicated app. New members receive four complimentary welcome sessions, offering personalised support and insights to kickstart their journey. Fitness First also values its community, providing significant discounts: students can enjoy up to 25% off through Student Beans and Totum, while NHS staff and military personnel benefit from exclusive offers via the Blue Light Card, including up to 20% off monthly fees and first month free. Additionally, members gain access to a rewards platform, offering savings on fitness products.
With customer service available Monday to Friday, 9 am to 5 pm, and a dedicated team ready to assist, joining Fitness First is a seamless experience. Whether you're looking to improve your physical performance, boost your wellbeing, or simply find a supportive fitness community, Fitness First offers the resources and expertise to help you succeed. Explore their clubs and start your journey towards a stronger, healthier you.
DW Fitness First was founded in 1993 and is headquartered in United Kingdom. It is part of Maddox Holdings Limited, with 140+ UK gyms locations.
Student Discount
Fitness First offers up to 25% student discount on memberships, available through Student Beans and UNiDAYS.
NHS Discount
Fitness First offers a 20% discount on monthly fees plus the first month free for NHS and healthcare workers via the Blue Light Card.
Military / Blue Light Discount
Fitness First offers discounts for the Armed Forces community through the Defence Discount Service.
Loyalty Programme
Fitness First Rewards Platform & Refer a Friend
The Fitness First Rewards Platform, in partnership with Endurance Zone, provides members with savings on fitness products via the Fitness First App. Additionally, the "Refer a Friend" program offers existing members one free month on their membership for each successful referral.
<p>Gym membership - join online or at any club location.</p>
Returns Policy
As a provider of gym memberships and fitness services, Fitness First does not have a traditional returns policy for physical goods. Membership terms and conditions govern cancellations and refunds, which members should review directly with their local club or customer service.
Founded
1993
Headquarters
United Kingdom
Number of Stores
140+ UK gyms
Parent Company
Maddox Holdings Limited
Depending on your membership type, you may have access to multiple or all clubs nationwide.
Yes, personal training is available at all clubs with qualified trainers to help you reach your goals.
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Be the first to write a reviewFitness First offers up to 25% student discount on memberships, available through Student Beans and UNiDAYS.
Fitness First offers a 20% discount on monthly fees plus the first month free for NHS and healthcare workers via the Blue Light Card.
Fitness First offers discounts for the Armed Forces community through the Defence Discount Service.
The Fitness First Rewards Platform, in partnership with Endurance Zone, provides members with savings on fitness products via the Fitness First App. Additionally, the "Refer a Friend" program offers existing members one free month on their membership for each successful referral.
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| Standard Delivery | <p>Gym membership - join online or at any club location.</p> |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | As a provider of gym memberships and fitness services, Fitness First does not have a traditional returns policy for physical goods. Membership terms and conditions govern cancellations and refunds, which members should review directly with their local club or customer service. |
| Student Discount | Fitness First offers up to 25% student discount on memberships, available through Student Beans and UNiDAYS. |
| NHS Discount | Fitness First offers a 20% discount on monthly fees plus the first month free for NHS and healthcare workers via the Blue Light Card. |
| Military Discount | Fitness First offers discounts for the Armed Forces community through the Defence Discount Service. |
| International Shipping | Not available |
| Payment Methods | Direct Debit, Visa, Mastercard |
| Founded | 1993 |
| Headquarters | United Kingdom |
Last updated: June 2026
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Customer Service
Available on websiteCustomer Service Email
membershipservices@dwfitnessfirst.comCustomer Service Hours
Monday - Friday 9am to 5pm