Chums was founded by Graham Rubin in 1981 after years of experience in the trouser manufacturing industry. Starting with men's trousers, the first catalogue was published in 1982, achieving £1 million turnover the following year. Ladieswear was added in 1992, followed by household textiles and mobility solutions in 2004. Still family-run with Graham's sons Adam and Josh, Chums operates from 80,000 sq ft in Liverpool with around 200 staff. Own brands include Chums, Pegasus, Tootal, and Fitting Room.

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