BTR Direct Sports
BTR Direct Sports is your UK destination for high-visibility cycling and running clothing, offering essential gear like reflective jackets, bike bags, and waterproof accessories to keep you safe and seen on every adventure.
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Shop at BTR Direct SportsAbout BTR Direct Sports
Founded in 2006, BTR Direct Sports is a proud UK-based, family-run company operating from Littlehampton. Specialising in high-visibility clothing and accessories, we are committed to providing cyclists and runners with essential gear that combines safety, durability, and practical design. Our mission is to ensure you can enjoy your outdoor activities with confidence, knowing you are visible and protected.
Explore Our Product Range
High-Visibility Clothing
Our core offering includes an extensive selection of high-visibility clothing for both men and women. From lightweight high-vis gilets and vests to robust waterproof jackets, our products are designed to offer outstanding visibility. The 'Be Totally Reflective' range is particularly popular, utilising advanced reflective materials to ensure you stand out in low-light conditions and during the day, making your presence known to others on the road or trail.
Cycling Accessories
For cyclists, BTR Direct Sports provides a comprehensive range of accessories. This includes durable bike bags and panniers suitable for various bicycle types, from road bikes to mountain bikes, offering practical storage solutions for your commutes or longer rides. We also offer heavy-duty bicycle covers to protect your bike from the elements.
Running Essentials
Runners can find a variety of gear tailored to their needs, including high-visibility running jackets and vests that provide comfort and safety. Our products are designed to be lightweight and breathable, supporting your performance while ensuring you remain visible to traffic and pedestrians.
Your Shopping Experience with BTR Direct Sports
As a dedicated online retailer, BTR Direct Sports offers a convenient and secure shopping experience from the comfort of your home. We provide reliable UK-wide delivery, ensuring your essential cycling and running gear reaches you efficiently. Our customer service team is always on hand to assist with product queries or support, aiming for quick and helpful responses to make your experience as smooth as possible.
BTR Direct Sports was founded in 2006 and is headquartered in Littlehampton, United Kingdom, with Online only locations.
Discounts & Loyalty
Loyalty Programme
None
Shipping & Returns
BTR Direct Sports provides reliable delivery services across the UK for all your cycling and running gear. While specific delivery costs and estimated times are confirmed at checkout, we strive to dispatch orders promptly so you can enjoy your new high-visibility clothing and accessories as soon as possible. Please check our website for the most up-to-date information on shipping options and any potential free delivery offers.
Returns Policy
Customer satisfaction is paramount at BTR Direct Sports. If you're not entirely happy with your purchase, you can typically return items within 30 days of receipt, provided they are in their original condition and packaging. To initiate a return, please contact our customer service team, who will guide you through the process. Our goal is to make returns as straightforward as possible.
Company Information
Founded
2006
Headquarters
Littlehampton, United Kingdom
Number of Stores
Online only
Payment Methods
Frequently Asked Questions
What are your delivery options and costs?
BTR Direct Sports offers standard UK delivery services for all orders. Specific costs and estimated delivery times will be calculated at checkout, based on your order and location. We aim to dispatch orders promptly so you can receive your high-visibility clothing and accessories as soon as possible.
How do I return an item to BTR Direct Sports?
We want you to be completely satisfied with your purchase. If you need to return an item, please contact our customer service team within a reasonable timeframe (typically 30 days) of receiving your order. Items should be in their original condition and packaging. Our team will guide you through the return process.
How can I contact BTR Direct Sports customer service?
You can reach our dedicated customer service team via email at support@btrsports.co.uk or by phone at 01903 773803. We aim to provide an initial email response within 2 working days and a full response within 5 working days, ensuring your queries are addressed efficiently.
What types of products does BTR Direct Sports offer?
BTR Direct Sports specialises in high-visibility clothing and accessories for cycling and running. Our range includes bike bags, panniers, waterproof jackets, gilets, and vests, all designed to enhance your safety and performance during outdoor activities.
What makes BTR Direct Sports' high-visibility clothing effective?
Our high-visibility clothing, including our 'Be Totally Reflective' range, is engineered for outstanding night and day visibility. We utilise reflective materials and bright colours to ensure you are easily seen by others, significantly improving safety for cyclists and runners alike.
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BTR Direct Sports Quick Facts
| Standard Delivery | BTR Direct Sports provides reliable delivery services across the UK for all your cycling and running gear. While specific delivery costs and estimated times are confirmed at checkout, we strive to dispatch orders promptly so you can enjoy your new high-visibility clothing and accessories as soon as possible. Please check our website for the most up-to-date information on shipping options and any potential free delivery offers. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Customer satisfaction is paramount at BTR Direct Sports. If you're not entirely happy with your purchase, you can typically return items within 30 days of receipt, provided they are in their original condition and packaging. To initiate a return, please contact our customer service team, who will guide you through the process. Our goal is to make returns as straightforward as possible. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 2006 |
| Headquarters | Littlehampton, United Kingdom |
Last verified: February 2026
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Contact Information
Customer Service
01903 773803Customer Service Email
support@btrsports.co.ukCustomer Service Hours
Email support available, responses within 2-5 working days.
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