Wiggle
Wiggle is the UK's premier online retailer for cyclists, runners, and swimmers, offering a vast selection of bikes, apparel, nutrition, and accessories to fuel your passion for sport and adventure.
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Shop at WiggleAbout Wiggle
Wiggle, established in 1999, has evolved from its humble beginnings in Portsmouth, UK, to become a leading online destination for sports enthusiasts worldwide. Known for its deep roots in cycling, the company has expanded its expertise to encompass a broad spectrum of athletic pursuits, including running, swimming, and outdoor activities. Wiggle's mission is to inspire and equip individuals to pursue their passions, offering a curated selection of high-performance gear and apparel.
Explore the Wiggle Product Range
Cycling Essentials
Discover an extensive array of cycling gear online at Wiggle. From state-of-the-art road bikes and rugged mountain bikes to essential bike components, accessories, and a wide range of cycling clothing, Wiggle caters to every type of rider. Find top brands for helmets, shoes, lights, and maintenance tools, making it your go-to UK cycling shop.
Running Gear
For runners, Wiggle offers a comprehensive collection designed to boost performance and comfort. Explore the latest running shoes UK from leading brands, technical running apparel, GPS watches, and hydration solutions. Whether you're training for a marathon or enjoying a casual jog, find everything you need to hit the ground running.
Swim & Outdoor
Dive into Wiggle's selection for swimmers, including high-quality wetsuits, performance swimwear, goggles, and training aids. Beyond the water, discover outdoor clothing, hiking boots, and camping essentials, ensuring you're prepared for any adventure in the great British outdoors.
Your Shopping Experience at Wiggle
Wiggle is committed to providing an excellent online shopping experience. With user-friendly navigation, detailed product descriptions, and customer reviews, finding the right gear is straightforward. Benefit from secure payment options, reliable delivery services, and a dedicated customer support team. Don't forget to check out the Wiggle Loyalty programme for exclusive discounts and rewards on your purchases.
Wiggle was founded in 1995 and is headquartered in Portsmouth, UK. It is part of Signa Sports United, with Online only locations.
Discounts & Loyalty
Student Discount
Information on student discounts is conflicting. While some sources indicate Wiggle offers discounts via Student Beans and Student Saviour, others suggest direct discounts are not currently available, but may be accessible through third-party platforms like UNiDAYS or Blue Light Card.
NHS Discount
Wiggle does not directly offer specific NHS discounts. However, NHS staff may find discounts available through third-party providers such as Blue Light Card.
Military / Blue Light Discount
Wiggle provides a discount for military personnel through ID.me. Discounts for armed forces may also be available via third-party providers like Blue Light Card.
Gift Cards Available
Loyalty Programme
Wiggle Points
Earn Ride Rewards points on purchases, redeemable for discounts.
Shipping & Returns
Free UK delivery on orders over £20. Express delivery available.
Returns Policy
365-day returns on unused items.
Company Information
Founded
1995
Headquarters
Portsmouth, UK
Number of Stores
Online only
Parent Company
Signa Sports United
Payment Methods
Frequently Asked Questions
Does Wiggle price match?
Yes, Wiggle offers a price match guarantee against UK competitors.
What is dhb?
dhb is Wiggle's own-brand offering quality cycling and running gear at great value.
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Be the first to write a review8 Ways to Save at Wiggle in 2026
Student discount
Information on student discounts is conflicting. While some sources indicate Wiggle offers discounts via Student Beans and Student Saviour, others suggest direct discounts are not currently available, but may be accessible through third-party platforms like UNiDAYS or Blue Light Card.
NHS discount
Wiggle does not directly offer specific NHS discounts. However, NHS staff may find discounts available through third-party providers such as Blue Light Card.
Military & Blue Light discount
Wiggle provides a discount for military personnel through ID.me. Discounts for armed forces may also be available via third-party providers like Blue Light Card.
Free delivery
Get free delivery on orders over £20 at Wiggle.
Click & Collect
Save on delivery by using Wiggle's Click & Collect service.
Join Wiggle Points
Earn Ride Rewards points on purchases, redeemable for discounts.
Gift cards available
Buy discounted Wiggle gift cards from cashback sites to save even more.
Price match guarantee
Wiggle offers price matching. If you find a product cheaper elsewhere, they may match the price.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Wiggle Quick Facts
| Standard Delivery | Free UK delivery on orders over £20. Express delivery available. |
| Free Delivery | Orders over £20 |
| Click & Collect | Available |
| Returns Policy | 365-day returns on unused items. |
| Student Discount | Information on student discounts is conflicting. While some sources indicate Wiggle offers discounts via Student Beans and Student Saviour, others suggest direct discounts are not currently available, but may be accessible through third-party platforms like UNiDAYS or Blue Light Card. |
| NHS Discount | Wiggle does not directly offer specific NHS discounts. However, NHS staff may find discounts available through third-party providers such as Blue Light Card. |
| Military Discount | Wiggle provides a discount for military personnel through ID.me. Discounts for armed forces may also be available via third-party providers like Blue Light Card. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal, Klarna |
| Founded | 1995 |
| Headquarters | Portsmouth, UK |
Last verified: February 2026
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Customer Reviews
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Contact Information
Customer Service
0330 024 1555Customer Service Email
support@wiggle.comCustomer Service Hours
Mon-Fri 8am-8pm, Sat-Sun 9am-6pm
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