Appliances Direct
Appliances Direct is a leading UK online retailer offering a vast selection of household appliances, from TVs and fridges to washing machines and air conditioners, all at competitive prices.
Current Offers
Up to £100 off commercial catering equipment
Up to £100 off commercial catering equipment various codes available
Voucher Codes
£30 off selected Indesit dishwashers
£30 of selected Indesit dishwashers
£200 off Hamoki HM-GM-50B Twin Speed Spiral Commercial Dough Mixer
10% off LG laundry, refrigeration and dishwashers
Products on Offer
View all products →
-17%Russell Hobb RH90AFF201SS Fridge Freezer Inox - Russell Hobbs
Russell Hobbs
-2%AEG CCB6741ACB
AEG
-10%AEG TN64IA04FB
AEG
-11%Belling 444411821 Farmhouse 90cm Dual Fuel Range Cooker - Cream
Belling
-19%Belling MRAFHOUSE60DFANT
Belling
-4%Candy Smart 8kg Condenser Tumble Dryer - Sensor Dry - White
Candy
-25%Hotpoint BIWDHG75148UKN
Hotpoint
-16%Russell Hobbs Groove 17L Microwave White - Russell Hobbs
Russell Hobbs
About Appliances Direct
Appliances Direct, part of the well-established Buy It Direct Group, has been serving UK customers since 2006, becoming a trusted name in the online appliance retail sector. With a strong focus on providing a vast selection of high-quality products from leading brands, they aim to make purchasing household electricals straightforward and affordable. Their commitment extends to offering competitive pricing and a convenient shopping experience for both domestic and business customers.
Explore the Extensive Product Range
Kitchen and Laundry Essentials
At Appliances Direct, you'll find everything needed to equip your kitchen and utility room. Their extensive inventory includes a wide variety of cooking appliances such as ovens, hobs, and range cookers, alongside a comprehensive selection of refrigeration units, from integrated fridges to American-style fridge freezers. For laundry needs, explore their range of efficient washing machines, tumble dryers, and washer-dryers. Don't forget their selection of dishwashers, designed to make daily chores easier.
Home Comfort and Entertainment
Beyond the core kitchen and laundry categories, Appliances Direct also specialises in products that enhance home comfort and entertainment. Discover the latest TVs for an immersive viewing experience, or explore their range of heating, dehumidifiers, and air conditioners to maintain the perfect indoor climate year-round. They also stock a variety of small appliances, including microwaves, blenders, and vacuum cleaners, as well as kitchen sinks and taps to complete your home improvements.
Smart Shopping and Customer Benefits
Appliances Direct is dedicated to providing value, frequently featuring "Huge savings on 100s of top-brands" across their product lines. They offer valuable discounts for specific groups, including students, NHS staff, and military personnel, making quality appliances more accessible. With convenient online ordering, phone support, and local collection points, Appliances Direct ensures a smooth purchasing journey. Their "VIP Programme" further rewards loyal customers, offering gift cards on repeat purchases.
Appliances Direct was founded in 1999 and is headquartered in Huddersfield, West Yorkshire. It is part of Buy It Direct Group, with Online + 2 collection points locations.
Discounts & Loyalty
Student Discount
5% off small appliances and electriQ products, 3% off all other items. Verify through Student Beans.
NHS Discount
Appliances Direct offers discounts for NHS and healthcare workers, which can be verified through Beans iD.
Military / Blue Light Discount
Appliances Direct offers military discounts, which can be verified through Beans iD.
Loyalty Programme
VIP Programme
Frequent shoppers can earn £5 gift cards for every two purchases at hundreds of VIP retailers, with potential earnings of up to £25 per month.
Shipping & Returns
Standard delivery from £2.99 varying by product size. Free delivery available on selected items. Next day and named day delivery options available.
Returns Policy
14-day returns policy for unused, uninstalled items. Contact customer service to obtain a Returns Number before sending items back.
Company Information
Founded
1999
Headquarters
Huddersfield, West Yorkshire
Number of Stores
Online + 2 collection points
Parent Company
Buy It Direct Group
Payment Methods
Sustainability
Appliances Direct offers energy-efficient appliances and provides recycling services for old appliances when delivering new ones.
Frequently Asked Questions
Does Appliances Direct offer student discount?
Yes, students get 5% off small appliances and electriQ products, plus 3% off other items through Student Beans verification.
What is the returns policy?
Appliances Direct offers 14-day returns on unused, uninstalled items. Contact customer service to arrange returns.
Does Appliances Direct offer installation?
Yes, installation services are available for many large appliances at an additional cost.
Can I collect my order?
Yes, Click & Collect is available from their Huddersfield and East Midlands collection points.
No reviews yet for Appliances Direct
Be the first to write a reviewHow to use Appliances Direct discount codes
Browse Appliances Direct codes above
Check the latest voucher codes and deals listed on this page.
Copy the code or click 'Get Offer'
Copy the voucher code to your clipboard, or click through to activate the deal.
Shop at Appliances Direct
Browse the Appliances Direct website and add items to your basket.
Enter the code at checkout
Paste your voucher code in the discount code box at checkout.
Save on your order
Your discount will be applied and the savings deducted from your total.
7 Ways to Save at Appliances Direct in 2026
Use a voucher code
There are currently 11 voucher codes available for Appliances Direct. Copy and paste at checkout to save.
Browse current offers
Appliances Direct have 2 offers available right now saving up to 10%.
Student discount
5% off small appliances and electriQ products, 3% off all other items. Verify through Student Beans.
NHS discount
Appliances Direct offers discounts for NHS and healthcare workers, which can be verified through Beans iD.
Military & Blue Light discount
Appliances Direct offers military discounts, which can be verified through Beans iD.
Click & Collect
Save on delivery by using Appliances Direct's Click & Collect service.
Join VIP Programme
Frequent shoppers can earn £5 gift cards for every two purchases at hundreds of VIP retailers, with potential earnings of up to £25 per month.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Appliances Direct Quick Facts
| Standard Delivery | Standard delivery from £2.99 varying by product size. Free delivery available on selected items. Next day and named day delivery options available. |
| Free Delivery | Not available |
| Click & Collect | Available |
| Returns Policy | 14-day returns policy for unused, uninstalled items. Contact customer service to obtain a Returns Number before sending items back. |
| Student Discount | 5% off small appliances and electriQ products, 3% off all other items. Verify through Student Beans. |
| NHS Discount | Appliances Direct offers discounts for NHS and healthcare workers, which can be verified through Beans iD. |
| Military Discount | Appliances Direct offers military discounts, which can be verified through Beans iD. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Klarna |
| Founded | 1999 |
| Headquarters | Huddersfield, West Yorkshire |
Last verified: February 2026
2 offers & 11 vouchers available
Customer Reviews
Be the first to review
Contact Information
Customer Service
0871 984 4416Customer Service Email
customerservice@appliancesdirect.co.ukCustomer Service Hours
Monday-Friday 8am-8pm, Saturday-Sunday 9am-5pm
Similar Shops
A1 Tech Deals
A1 Tech Deals offers the best prices on a wide range of consumer electronics, including Apple and Dyson products, with free UK delivery and a 1-year warranty.
7Dayshop
7Dayshop offers a vast selection of electronics, photographic gear, computer accessories, batteries, and everyday essentials at competitive prices for UK shoppers.
Currys Partmaster
Currys Partmaster is the UK's largest online retailer for genuine appliance parts and electrical accessories, offering over a million spares from top brands with secure ordering and fast UK delivery.
Box.co.uk
Box.co.uk is a leading UK online technology retailer, offering a vast range of computing, gaming, and home electricals to tech enthusiasts and everyday users.
Sonic Direct
Sonic Direct offers an outstanding range of the latest TVs, washing machines, fridge freezers, and more, with free UK-wide delivery or convenient reserve and collect from their Bradford megastore.