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Appliances Direct is a leading UK online retailer offering a vast selection of household appliances, from TVs and fridges to washing machines and air conditioners, all at competitive prices.
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Appliances Direct, part of the well-established Buy It Direct Group, has been serving UK customers since 2006, becoming a trusted name in the online appliance retail sector. With a strong focus on providing a vast selection of high-quality products from leading brands, they aim to make purchasing household electricals straightforward and affordable. Their commitment extends to offering competitive pricing and a convenient shopping experience for both domestic and business customers.
At Appliances Direct, you'll find everything needed to equip your kitchen and utility room. Their extensive inventory includes a wide variety of cooking appliances such as ovens, hobs, and range cookers, alongside a comprehensive selection of refrigeration units, from integrated fridges to American-style fridge freezers. For laundry needs, explore their range of efficient washing machines, tumble dryers, and washer-dryers. Don't forget their selection of dishwashers, designed to make daily chores easier.
Beyond the core kitchen and laundry categories, Appliances Direct also specialises in products that enhance home comfort and entertainment. Discover the latest TVs for an immersive viewing experience, or explore their range of heating, dehumidifiers, and air conditioners to maintain the perfect indoor climate year-round. They also stock a variety of small appliances, including microwaves, blenders, and vacuum cleaners, as well as kitchen sinks and taps to complete your home improvements.
Appliances Direct is dedicated to providing value, frequently featuring "Huge savings on 100s of top-brands" across their product lines. They offer valuable discounts for specific groups, including students, NHS staff, and military personnel, making quality appliances more accessible. With convenient online ordering, phone support, and local collection points, Appliances Direct ensures a smooth purchasing journey. Their "VIP Programme" further rewards loyal customers, offering gift cards on repeat purchases.
Appliances Direct was founded in 1999 and is headquartered in Huddersfield, West Yorkshire. It is part of Buy It Direct Group, with Online + 2 collection points locations.
Student Discount
5% off small appliances and electriQ products, 3% off all other items. Verify through Student Beans.
NHS Discount
Appliances Direct offers discounts for NHS and healthcare workers, which can be verified through Beans iD.
Military / Blue Light Discount
Appliances Direct offers military discounts, which can be verified through Beans iD.
Loyalty Programme
VIP Programme
Frequent shoppers can earn £5 gift cards for every two purchases at hundreds of VIP retailers, with potential earnings of up to £25 per month.
Standard delivery from £2.99 varying by product size. Free delivery available on selected items. Next day and named day delivery options available.
Returns Policy
14-day returns policy for unused, uninstalled items. Contact customer service to obtain a Returns Number before sending items back.
Founded
1999
Headquarters
Huddersfield, West Yorkshire
Number of Stores
Online + 2 collection points
Parent Company
Buy It Direct Group
Appliances Direct offers energy-efficient appliances and provides recycling services for old appliances when delivering new ones.
Yes, students get 5% off small appliances and electriQ products, plus 3% off other items through Student Beans verification.
Appliances Direct offers 14-day returns on unused, uninstalled items. Contact customer service to arrange returns.
Yes, installation services are available for many large appliances at an additional cost.
Yes, Click & Collect is available from their Huddersfield and East Midlands collection points.
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Appliances Direct has 1 offer available right now saving up to 40%.
5% off small appliances and electriQ products, 3% off all other items. Verify through Student Beans.
Appliances Direct offers discounts for NHS and healthcare workers, which can be verified through Beans iD.
Appliances Direct offers military discounts, which can be verified through Beans iD.
Save on delivery by using Appliances Direct's Click & Collect service.
Frequent shoppers can earn £5 gift cards for every two purchases at hundreds of VIP retailers, with potential earnings of up to £25 per month.
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| Standard Delivery | Standard delivery from £2.99 varying by product size. Free delivery available on selected items. Next day and named day delivery options available. |
| Free Delivery | Not available |
| Click & Collect | Available |
| Returns Policy | 14-day returns policy for unused, uninstalled items. Contact customer service to obtain a Returns Number before sending items back. |
| Student Discount | 5% off small appliances and electriQ products, 3% off all other items. Verify through Student Beans. |
| NHS Discount | Appliances Direct offers discounts for NHS and healthcare workers, which can be verified through Beans iD. |
| Military Discount | Appliances Direct offers military discounts, which can be verified through Beans iD. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Klarna |
| Founded | 1999 |
| Headquarters | Huddersfield, West Yorkshire |
Last updated: November 2026
1 offer & 30 vouchers available
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Appliances Direct on Shopperazzi →Customer Service
0871 984 4416Customer Service Email
customerservice@appliancesdirect.co.ukCustomer Service Hours
Monday-Friday 8am-8pm, Saturday-Sunday 9am-5pm
