Anastasia Beverly Hills
#1 brow brand and cult beauty favourite since 1997. Iconic eyebrow products, palettes and makeup from the Eyebrow Queen.
The Effortless Base Set: Hydra Prime, Beauty Balm and bag plus Free Dewy!
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The Effortless Base Set: Hydra Prime, Beauty Balm and bag plus Free Dewy!
The Effortless Base Set: Hydra Prime, Beauty Balm and bag plus Free Dewy!
Valentines Day Special! up To 50% on Selected Products!
Valentines Day Special! up To 50% on Selected Products!
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Be the first to write a reviewAbout Anastasia Beverly Hills
Anastasia Beverly Hills (ABH) is an American cosmetics company founded by Romanian-born Anastasia Soare in 1997, best known as the #1 brand in brows. Soare's patented Golden Ratio method revolutionised brow shaping based on facial symmetry, and she has shaped the brows of celebrities including Hailey Bieber, Victoria Beckham and the Kardashians.
Iconic brow products include Brow Wiz, Brow Freeze and Dipbrow Pomade, expertly designed for precision, shape and long-lasting definition. Beyond brows, ABH has cult status in colour cosmetics with legendary palettes like Modern Renaissance and Soft Glam, known for vibrant pigmentation and buttery textures.
All ABH products are cruelty-free with vegan options available. Available at Sephora, Ulta Beauty, Dermstore and the Beverly Hills salon. Company is led by Soare's daughter Claudia (Norvina) as president.
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Gift Cards Available
Shipping & Returns
Free shipping on qualifying orders.
Returns Policy
Returns accepted within 30 days.
Company Information
Founded
1997
Headquarters
Beverly Hills, California, USA
Number of Stores
Salon + global retailers
Payment Methods
Sustainability
All products are cruelty-free. Vegan options available.
Frequently Asked Questions
Is Anastasia Beverly Hills cruelty-free?
Yes, all ABH products are cruelty-free and many are vegan.
What are the best ABH brow products?
Popular ABH brow products include Brow Wiz, Brow Freeze, Dipbrow Pomade and Brow Definer.
The #1 Brow Brand
Anastasia Beverly Hills revolutionised brows with the Golden Ratio method. From iconic brow products to cult palettes, ABH delivers pro-level results.
2 offers available
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Customer Service Hours
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