E78QTUK 43 inch Smart 4K Ultra HD QLED TV

Stand out features . 4K Direct Lit ViewingThe full-array direct lit LED panel delivers consistent brightness and contrast across the entire screen. Evenly distributed LEDs ensure deep blacks vibrant colours and sharp 4K clarity from edge to edge creating a more balanced and lifelike picture. Quantum Dot ColourQuantum Dot technology produces over one billion accurate colour shades delivering richer reds brighter greens and deeper blues. The result is enhanced colour volume and realism across films sport and everyday viewing. Hi-View AI EngineThe Hi-View AI Engine analyses every frame in real time intelligently optimising resolution brightness contrast and colour. Lower-resolution content is upscaled for added clarity while 4K content is refined for sharper detail and more natural images. Dolby Vision & Dolby AtmosDolby Vision enhances HDR performance scene by scene revealing greater detail in both bright highlights and dark areas. Dolby Atmos adds multidimensional sound that moves around you creating a more immersive and cinematic viewing experience. AI Smooth MotionAI Smooth Motion digitally reconstructs fast-moving images to reduce blur and judder. This keeps action scenes live sport and fast-paced content smooth clear and easy to follow. Filmmaker Mode & Sports ModeFilmmaker Mode reduces unnecessary processing to preserve original colours frame rates and aspect ratios while Sports Mode enhances motion colour and sound to recreate the excitement of live events. VIDAA Smart Platform & FreelyPowered by the VIDAA Smart platform the E7Q offers fast intuitive access to popular streaming apps including Netflix Prime Video Disney+ and YouTube. With Freely built in you can also stream live and on-demand UK TV over Wi-Fi without the need for an aerial.