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VisitBritain Shop is the official online store for UK attractions, tours, and travel tickets, helping you plan your Great British adventure with ease before you arrive.
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Shop at Visit BritainVisitBritain Shop is the official online commercial arm of VisitBritain, the national tourism agency for Britain. Funded by the Department for Digital, Culture, Media & Sport (DCMS), VisitBritain Shop plays a crucial role in promoting Britain as a world-class tourist destination. All profits generated are reinvested into VisitBritain's core marketing activities, directly contributing to the development of England’s tourism product, raising Britain’s global profile, and boosting the visitor economy. This means every booking you make supports the future of British tourism.
Discover an unparalleled selection of UK attractions, tours, and travel tickets designed to make your visit extraordinary. From the enchanting Warner Bros. Studio Tour London – The Making of Harry Potter to the historic depths of the Tower of London and the panoramic views from The London Eye, there's an experience for every interest. Gain access to hundreds of heritage sites with the National Trust Explorer Pass or explore the country effortlessly with BritRail tickets. For seamless urban travel, purchase your London transport tickets in advance, including the Visitor Oyster Card and London Day Travelcard, helping you skip queues and save time.
VisitBritain Shop is committed to providing a convenient and secure booking experience. With multicurrency payment options and an intuitive checkout process, securing your tickets is straightforward. All bookings receive instant confirmation, and you can easily manage your itinerary through a personal account. Should you need guidance or have questions about your trip, their team of UK experts is available via email at shop@visitbritain.org, offering invaluable advice and support to ensure your Great British adventure is perfectly planned.
Visit Britain is headquartered in London, UK. It is part of VisitBritain.
Bookings are confirmed instantly via email, providing digital vouchers or e-tickets for attractions, tours, and transport passes. No physical delivery is typically required.
Returns Policy
Returns and cancellation policies vary by product and experience. Please refer to the specific terms and conditions provided at the time of booking for details on amendments or cancellations.
Headquarters
London, UK
Parent Company
VisitBritain
VisitBritain Shop is the official online store of VisitBritain, the British Tourist Authority. It offers a wide range of UK attractions, tours, and travel tickets for visitors to Great Britain and Northern Ireland.
You can purchase tickets for major UK attractions like Warner Bros. Studio Tour London, Tower of London, and The London Eye, as well as travel passes such as BritRail tickets, Visitor Oyster Cards, and London Day Travelcards.
All bookings receive instant confirmation via email, typically including digital vouchers or e-tickets that you can use directly or exchange at the attraction/service point.
Yes, VisitBritain Shop provides access to UK experts who can offer advice on your next trip or assist with your bookings. You can contact them via email at shop@visitbritain.org.
Yes, VisitBritain Shop offers secure multicurrency payment options and an easy checkout process, ensuring your transactions are protected.
Booking in advance allows you to save time, often skip queues at popular attractions, secure your preferred dates, and plan your itinerary more effectively before you arrive in the UK.
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