Alfa Holidays
Alfa Holidays is a Chorley-based coach holiday operator selling coach tours, self-drive breaks and hotel stays across Britain and Ireland, often in its own Alfa Hotels.
Current Offers
Save £20 on Bridlington Festive Special Holiday
Enjoy a festive getaway in Bridlington, a charming Yorkshire seaside town, with visits to the historic city of York and traditional seaside resort of Scarborough. The break includes a festive welcome drink, a traditional Christmas Day lunch with a special visit from Santa, evening entertainment, games and prizes, plus an optional fancy dress party. A lovely mix of festive fun, sightseeing and seaside charm!
£36 off a 5-day Weston-super-Mare festive coach break departing 2 November
Enjoy a festive break in Weston-super-Mare, a charming seaside resort known for its sandy beaches, Victorian promenades and lively attractions. Explore the historic cities of Bath and Bristol, and enjoy a traditional Christmas lunch, festive drinks, evening entertainment, games and seasonal fun with Alfa Holidays.
About Alfa Holidays
Alfa Holidays is a coach holiday operator run from Alfa House in Buckshaw Village, Chorley, Lancashire. Its trading company, Alfa Holidays Ltd (Companies House 02326610), was incorporated in December 1988, became Alfa Travel Ltd in April 1990 and took its present name early in 2026. The business belongs to the Alfa Holiday Group, which its about page says has been employee owned for over ten years.
What Alfa Holidays sells
- Coach holidays with pick-ups from local points, searchable through a Pickup Finder on the site
- Self-drive hotel breaks that include coach excursions, and hotel-only stays
- Festive, weekend, rail and special-event trips, Royal Breaks, mystery breaks and group bookings
Trips cover English regions from the North East and Yorkshire down to the South West, as well as Scotland, Wales, Ireland and Jersey. Many itineraries stay in the group's own properties: the about page counts 25 Alfa Hotels, previously branded Leisureplex Hotels, among them the Royal Hotel in Weymouth, the Norfolk Royale in Bournemouth, the Derwentwater in Keswick and the Selborne in Dunoon. The same page puts the coach fleet at 70 vehicles. The group traces its roots to a hotel business that brothers Tony and Peter Sawbridge started in 1984 to host coach parties.
Booking, tickets and cancellations
The booking conditions ask for a non-refundable £50 per person deposit, with the balance due 42 days before departure. Travel tickets come by post roughly 7 to 10 days ahead of the trip. Each traveller may bring one medium suitcase up to 20kg and 69 x 28 x 46cm, and anything heavier costs £5 per extra kilogram, paid at the hotel. Buying the Peace of Mind Guarantee or holding travel insurance is a condition of the contract.
Cancelling more than 43 days out forfeits the deposit. Closer to departure the charge is 40% of the holiday cost at 29 to 42 days, 55% at 15 to 28 days, 75% at 8 to 14 days and the full cost inside 8 days. Each amendment costs £20 per person, or £40 within 42 days of travel. Payments for direct bookings are protected by Bonded Coach Holidays and ABTOT and held by an independent trustee until the holiday ends.
Alfa Holidays was founded in 1988 and is headquartered in Chorley, Lancashire.
Discounts & Loyalty
Gift Cards Available
Shipping & Returns
No physical delivery: travel tickets are posted about 7 to 10 days before departure. Coach holidays pick up from local points listed in the site's Pickup Finder; follow the pick-up time printed on the ticket, as times are occasionally rescheduled.
Returns Policy
Holidays are cancelled, not returned. More than 43 days before departure: the £50 per person deposit is lost. 29-42 days: 40% of the cost; 15-28 days: 55%; 8-14 days: 75%; under 8 days: 100%. Peace of Mind Guarantee, ticket and amendment charges are non-refundable. Amendments cost £20 per person per change, or £40 within 42 days of departure.
Company Information
Founded
1988
Headquarters
Chorley, Lancashire
Frequently Asked Questions
When does Alfa Holidays send travel tickets?
Alfa Holidays posts travel tickets roughly 7 to 10 days before departure. Its booking conditions note that local pick-up times are occasionally rescheduled, so the time printed on the ticket is the one to follow.
What are the Alfa Holidays cancellation charges?
Cancelling more than 43 days before departure loses the £50 per person deposit. After that the charge is 40% of the cost at 29 to 42 days, 55% at 15 to 28 days, 75% at 8 to 14 days and 100% inside 8 days.
How much deposit does Alfa Holidays take?
Alfa Holidays takes a non-refundable deposit of £50 per person, with the balance due 42 days before departure. Travellers must also add the Peace of Mind Guarantee or hold their own travel insurance as a condition of booking.
Who owns Alfa Holidays?
Alfa Holidays belongs to the employee-owned Alfa Holiday Group. The trading company, Alfa Holidays Ltd (02326610), was incorporated in 1988 and traded as Alfa Travel Ltd from 1990 until it was renamed in 2026. It is based in Chorley, Lancashire.
What is the luggage allowance on an Alfa Holidays coach trip?
Each passenger may take one medium suitcase measuring no more than 69 x 28 x 46cm and weighing up to 20kg. Alfa Holidays charges £5 for every full kilogram over 20kg, payable at the hotel.
Are Alfa Holidays bookings financially protected?
Yes. Alfa Holidays is bonded through Bonded Coach Holidays and the Association of Bonded Travel Organisers Trust (ABTOT), and money paid on direct bookings is held in a trust run by an independent trustee until the holiday is complete.
What is the Alfa Holidays phone number?
Alfa Holidays takes bookings on 01257 248000. The lines open 8.30am to 6.30pm Monday to Friday, 9am to 5pm on Saturdays and 10am to 4pm on Sundays and bank holidays, according to its homepage.
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Customer Service
01257 248000Customer Service Hours
Mon-Fri 8.30am-6.30pm; Sat 9am-5pm; Sun and bank holidays 10am-4pm
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