We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.

Experience breathtaking 360-degree views of London from the iconic London Eye, offering a range of tickets and VIP experiences for an unforgettable day out.
No live deals right now from London Eye — you can still shop the latest below.
Shop at London EyeThe London Eye, a masterpiece of modern engineering, was ceremonially opened on New Year's Eve 1999 and welcomed its first public visitors in March 2000. Designed by Marks Barfield Architects, this impressive 135-metre tall cantilevered observation wheel has garnered over 85 awards for its outstanding architectural quality, engineering achievement, and contribution to national and international tourism. It stands as a symbol of London's innovative spirit and offers a unique vantage point over the city's historic landscape.
Whether you're a first-time visitor or a returning enthusiast, The London Eye offers a range of ticket options to suit your preferences. Choose from standard General Admission for a classic rotation, or explore Multi-attraction Tickets to combine your London Eye experience with other popular attractions like Madame Tussauds and SEA LIFE London Aquarium, often at a significant saving. For a comprehensive sightseeing adventure, consider adding a River Cruise or a Sightseeing Bus Tour to your booking.
Elevate your visit with one of The London Eye's luxurious VIP options. Indulge in a sophisticated Champagne Experience, complete with a glass of Moët & Chandon Impérial Brut served by a personal host. For a truly unique treat, the Afternoon Tea Experience allows you to savour traditional British delights during an exclusive double rotation. Private Pods, including the romantic Cupid's Pod, offer an intimate setting for special occasions, ensuring a memorable and exclusive journey.
Planning your visit to The London Eye is made easy with comprehensive information available online, covering opening hours, directions, parking, and accessibility guides. Take advantage of various discounts, including those for students, NHS staff, and military personnel, to make your experience even more affordable. For those who love attractions, the Merlin Annual Pass provides unlimited access to The London Eye and many other Merlin Entertainments sites across the UK, offering fantastic value for year-round entertainment.
London Eye was founded in 2000 and is headquartered in London, UK. It is part of Merlin Entertainments, with 1 locations.
Student Discount
The London Eye offers student discount tickets via Student Beans, providing a great way for students to experience London's iconic views for less.
NHS Discount
NHS and healthcare workers holding a Blue Light Card may be eligible for a discount on tickets for the London Eye and other Merlin Entertainments attractions.
Military / Blue Light Discount
Members of the UK Defence Discount Service or Blue Light Card holders can receive a discount on tickets for the London Eye, part of the Merlin Entertainments group.
Gift Cards Available
Loyalty Programme
Merlin Annual Pass
The Merlin Annual Pass grants access to the London Eye and over 20 other UK attractions, offering exclusive perks, discounts on dining and shopping, and savings on friends and family tickets for a year of unforgettable experiences.
E-tickets delivered instantly via email. Show on phone or print at home. Mobile vouchers available through app.
Returns Policy
Free rescheduling up to 1 hour before scheduled arrival. Tickets valid for rebooking within 90 days up to 3 times.
Founded
2000
Headquarters
London, UK
Number of Stores
1
Parent Company
Merlin Entertainments
The London Eye is committed to sustainable tourism and operates as part of Merlin's environmental responsibility initiatives.
A full rotation on the London Eye takes approximately 30 minutes. The wheel rotates continuously, so you walk on and off without it stopping.
Yes, you can reschedule your visit up to 24 hours before your time slot for a comparable date within 90 days, up to three times, for free.
Yes, the London Eye is fully accessible. Wheelchair users can board in the dedicated accessible capsule. Assistance dogs are welcome.
On a clear day, you can see up to 40km in every direction, including Big Ben, Westminster Abbey, Buckingham Palace, St Paul's Cathedral, and The Shard.
No reviews yet for London Eye
Be the first to write a reviewCustomer Service
0207 967 8021Customer Service Email
customer.services@ba-londoneye.comCustomer Service Hours
24/7 (online support)

CITY-SIGHTSEEING EU
CITY-SIGHTSEEING EU offers unforgettable hop-on hop-off bus tours, providing a flexible and comprehensive way to explore iconic cities across Europe and beyond.
Warwick Castle
Warwick Castle offers a thousand years of jaw-dropping history, heroic knights, and spellbinding tales, alongside short breaks and unique experiences for the whole family.

Duinrell EU
Duinrell EU is a premier family-friendly holiday park in Holland, offering an exciting amusement park, a tropical water park, and comfortable accommodations near the beach and popular cities.

Liverpool Pass
Unlock Liverpool's iconic attractions and save on unforgettable experiences with Liverpool Pass, your digital key to the city's best sights and sounds.

Tottenham Hotspur Skywalk
The Tottenham Hotspur Skywalk offers thrilling rooftop adventures and immersive stadium tours at the iconic Tottenham Hotspur Stadium, home to world-class sports and entertainment.