Visit Britain

About VisitBritain Shop

VisitBritain Shop is the official online commercial arm of VisitBritain, the national tourism agency for Britain. Funded by the Department for Digital, Culture, Media & Sport (DCMS), VisitBritain Shop plays a crucial role in promoting Britain as a world-class tourist destination. All profits generated are reinvested into VisitBritain's core marketing activities, directly contributing to the development of England’s tourism product, raising Britain’s global profile, and boosting the visitor economy. This means every booking you make supports the future of British tourism.

Explore Great British Experiences

Discover an unparalleled selection of UK attractions, tours, and travel tickets designed to make your visit extraordinary. From the enchanting Warner Bros. Studio Tour London – The Making of Harry Potter to the historic depths of the Tower of London and the panoramic views from The London Eye, there's an experience for every interest. Gain access to hundreds of heritage sites with the National Trust Explorer Pass or explore the country effortlessly with BritRail tickets. For seamless urban travel, purchase your London transport tickets in advance, including the Visitor Oyster Card and London Day Travelcard, helping you skip queues and save time.

Seamless Booking & Expert Support

VisitBritain Shop is committed to providing a convenient and secure booking experience. With multicurrency payment options and an intuitive checkout process, securing your tickets is straightforward. All bookings receive instant confirmation, and you can easily manage your itinerary through a personal account. Should you need guidance or have questions about your trip, their team of UK experts is available via email at shop@visitbritain.org, offering invaluable advice and support to ensure your Great British adventure is perfectly planned.