Merlin Entertainments

Global attractions operator behind LEGOLAND, Madame Tussauds, SEA LIFE, and The London Eye.

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Madame Tussauds & London Attractions

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About Merlin Entertainments

Merlin Entertainments is one of the world's largest attractions operators, running popular destinations including LEGOLAND, Madame Tussauds, SEA LIFE aquariums, The London Eye, and theme parks like Alton Towers and Thorpe Park.

Merlin attractions offer memorable experiences for families and visitors of all ages. The Merlin Annual Pass provides great value for frequent visitors to multiple attractions.

Merlin Entertainments is headquartered in Poole, Dorset, United Kingdom. It is part of KIRKBI (LEGO Group owner).

Discounts & Loyalty

Student Discount

Student discounts on selected attractions

Gift Cards Available

Loyalty Programme

Merlin Annual Pass

Unlimited entry to attractions; 20% off dining and shopping

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