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Run and Become is a UK specialist running store, established in 1982, offering expert advice, a wide range of running shoes, clothing, and accessories for all runners.
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Shop at Run and BecomeSince 1982, Run and Become has been at the forefront of specialist running retail in the UK. As an independent, family-run business based in London, we pride ourselves on offering more than just products; we provide a holistic running experience. Our team of extensively trained experts possesses deep knowledge of running biometrics, ensuring every customer receives caring, considered, and personalised advice. We believe in fostering a community, not just a customer base, through our events, clinics, and dedicated service.
Discover an unparalleled selection of running shoes designed for every runner and every terrain. From high-performance road running shoes offering neutral or stability support, to lightweight and carbon-plated options for speed, we cater to all needs. Our range also includes robust trail and fell running shoes, waterproof models, and specialist spikes for cross country and track events. We stock popular brands and offer shoes in half sizes and various width fittings, ensuring a perfect fit for men, women, and kids.
Complete your running kit with our carefully curated collection of running clothing and essential accessories. Explore technical apparel for men and women, designed for comfort and performance in all weather conditions. From moisture-wicking tops and shorts to protective jackets and running tights, we have you covered. Don't forget our range of running socks, hydration solutions, and other accessories that make every run more enjoyable and efficient.
At Run and Become, our unique selling proposition is our Natural Gait Analysis. This free, personalised service, available both in-store and online, goes beyond basic foot strike analysis to observe your whole body's movement while running. This ensures you get the most appropriate footwear. Beyond products, we actively engage with the running community by organising local races, hosting free workshops, and offering in-store Sports Clinic services and Running-Form Coaching to help you achieve your running goals.
Run and Become was founded in 1982 and is headquartered in London, United Kingdom, with 2 locations.
Military / Blue Light Discount
Run and Become offers a 10% discount to members of the UK Armed Forces. This excludes goods already reduced and nutrition items. In-store, a Forces ID is required, and for online purchases, an account needs to be created and the ID number emailed to london@runandbecome.com.
Gift Cards Available
Loyalty Programme
Loyalty Rewards
Members who spend £250 or more within a 365-day period receive a 5% discount on full-price items. Loyalty Rewards members also get guaranteed entry to in-store events, Run Club, and Battersea Park Races (race fees apply, excludes 24-Hour Race).
Free delivery over £75; Click and Collect available
Returns Policy
28-day returns; trial period on shoes
Founded
1982
Headquarters
London, United Kingdom
Number of Stores
2
Run and Become demonstrates a commitment to responsible practices, outlining an 'Environmental Policy' on their About page, reflecting their dedication to operating sustainably.
Run and Become offers free UK delivery on orders over £10. For orders under £10, a charge applies. We also provide Priority First Class Delivery (£5) and Next Day Delivery (£7.50) for orders placed before 3pm weekdays. International delivery is available via DHL, with prices varying by country.
We offer free UK returns. For full details on how to return an item, please refer to our Delivery & Returns policy on our website.
Yes, we offer a free Natural Gait Analysis with every shoe purchase, available both in our London store and online. Booking an in-store appointment is recommended during busy times, though not always necessary.
Yes, gift cards are available. You can redeem them online by entering the number under the barcode in the 'Gift Voucher?' box at checkout, or in-store by quoting the voucher number at the till. Please note expiry dates.
You can contact our customer service team by calling +44 20 7222 1314 during our operating hours, or by emailing london@runandbecome.com for specific queries. We also have a contact form on our website.
Yes, we have a 'Loyalty Rewards' programme. Members who spend £250 or more within a 365-day period receive a 5% discount on full-price items. Loyalty members also get guaranteed entry to in-store events and select races.
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+44 20 7222 1314Customer Service Email
london@runandbecome.comCustomer Service Hours
Mon-Wed 9am-6pm, Thu-Fri 9am-7pm, Sat 10am-6pm. Closed Sunday. Phone orders Mon-Sat 9:30am-6pm.
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