New Balance

Discover New Balance, the iconic global sportswear brand offering high-performance athletic footwear, apparel, and accessories for men, women, and children, blending style with innovative comfort.

Shop at New Balance

Sports, Fitness & Outdoors

StudentNHS

Save for later

Add to favourites

Current Offers

No offers available right now from New Balance.

Shop at New Balance

Voucher Codes

No voucher codes available right now for New Balance.

Shop at New Balance

About New Balance UK

New Balance Athletics, Inc. is an American multinational corporation established in 1906, headquartered in Boston, Massachusetts. For over a century, New Balance has been dedicated to helping athletes achieve their goals by creating innovative and high-quality footwear and apparel. The brand is particularly known for its commitment to domestic manufacturing, with a significant portion of its products still made in the USA and the UK, reflecting a strong emphasis on craftsmanship and quality control.

Explore the New Balance Product Range

Performance Footwear

New Balance is synonymous with exceptional athletic footwear. Their extensive collection includes specialised running shoes for road and trail, offering various levels of cushioning, stability, and support. Popular series like the 990, 860, and Fresh Foam X are favourites among runners worldwide. Beyond running, discover training shoes, walking shoes, and sport-specific footwear designed to enhance performance and comfort.

Stylish Apparel & Accessories

Beyond footwear, New Balance offers a comprehensive range of sportswear and activewear for men, women, and children. This includes performance tops, bottoms, jackets, and hoodies crafted from breathable, moisture-wicking fabrics. Complete your athletic or casual look with their selection of accessories, such as socks, hats, and bags, all designed with the brand's signature blend of functionality and style.

Shopping with New Balance

Shopping for New Balance products online is a seamless experience. The official UK website, newbalance.co.uk, provides detailed product information, sizing guides, and customer reviews to help you make informed choices. Take advantage of their "myNB Rewards" loyalty programme for exclusive benefits, including free shipping and special member-only offers. New Balance also proudly offers discounts for students, NHS staff, and military personnel, making their premium products more accessible. With a strong focus on customer satisfaction, New Balance ensures a reliable and enjoyable shopping journey from browsing to delivery.

New Balance was founded in 1906 and is headquartered in Boston, USA (UK office: Warrington). It is part of New Balance Athletics Inc., with 870 locations.

News & Updates

View all

New Balance: ‘Running is a long-term cultural movement’

Drapers New Balance: ‘Running is a long-term cultural movement’ As fashion and sportswear retailers increasingly capitalise on the running trend, Drapers Footwear Awards 2026 finalist New Balance's senior director of brand marketing for Europe, the Middle East and Africa (EMEA) Bruno Laroque outlines why credibility is key and how the running category will supercharge "long-term brand growth". The post New Balance: ‘Running is a long-term cultural movement’ appeared first on Drapers.

By Chloe Mills

New Balance’s Bruno Laroque discusses the brand’s TFL takeover

To celebrate the launch of New Balance’s Ellipse, the brand has taken over the Bakerloo line platforms at London Waterloo. The activation aims to remind people that running is the “one place where time doesn’t matter”. Across the platforms, TFL’s roundel has been redesigned as a stopwatch with the numbers removed. An experiential zone in...

By Hayley Guest

New Balance unveils 2026 TCS London Marathon race range

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. New Balance unveils the official 2026 TCS London Marathon Race Range, designed for runners taking on one of the world’s most iconic mass participation events this April. The collection is available online and at select stores from Sunday, March 1st and features pinnacle New Balance apparel and footwear to carry...

By Fiona Briggs

Sportsshoes.com to launch experiential flagship store in Shoreditch

Online running and outdoor gear retailer Sportsshoes.com will open a 5,000 sq ft flagship store on Shoreditch High…

By Lewis Catchpole

Q&A: Commerce VP of market strategy on scaling for efficient growth

With Commerce working with retailers such as New Balance, On Running, Muji, and Sports Shoes, Retail Week spoke to its VP of market strategy Al Williams to discuss how retailers can scale and grow, the increasing demand for agentic AI, and why retailers should be mobile-first.

Discounts & Loyalty

Student Discount

Student discount available via partner platforms

NHS Discount

New Balance offers a 10% NHS discount on full-price items via Health Service Discounts and Blue Light Card. Additionally, a 15% online discount is available for hospital or medical employees and nurses after verification using ID.me.

Military / Blue Light Discount

New Balance offers a 15% online discount for military members after verification using ID.me and through Blue Light Card. Troopscout also mentions a 50% off selected shoes for British Armed Forces members.

Gift Cards Available

Loyalty Programme

myNB Rewards

Join myNB Rewards for year-round free shipping, exclusive offers, birthday treats, and event invitations. Get personalised footwear advice from Run Product Specialists and save in-store 3D foot scans. Earn points with every purchase to redeem for future discounts.

Shipping & Returns

International Shipping

Standard delivery 3-5 working days. Express delivery available. Free delivery on orders over qualifying amount.

Returns Policy

Free returns within 60 days. Items must be unworn.

Frequently Asked Questions

Are New Balance shoes still made in the USA and UK?

Yes, New Balance is the only major athletic brand that still manufactures shoes in the USA and UK. Look for 'Made in USA' or 'Made in UK' on select styles.

Does New Balance offer wide widths?

Yes, New Balance is known for offering shoes in multiple widths from narrow to extra-wide, providing a comfortable fit for all foot types.

What is New Balance's return policy?

New Balance offers free returns within 60 days. Items must be unworn to qualify for a full refund.

Does New Balance offer student discount?

Yes, students can access New Balance discounts through partner student discount platforms.

No reviews yet for New Balance

Be the first to write a review

Shop at New Balance

Opens in a new tab

Customer Reviews

Be the first to review

Contact Information

Customer Service

0800 802 1057

Customer Service Email

support@new-balance.zendesk.com

Customer Service Hours

Monday-Friday 9am-6pm

Follow New Balance

Browse Categories

Athletic Footwear Running Shoes Sneakers Sportswear Trainers

Similar Shops

Merrell

Merrell offers durable and comfortable outdoor clothing and footwear for men, women, and kids, perfect for hiking, trail running, and everyday adventures across the UK.

Sport It First

Sport It First is your go-to UK online retailer for top-brand sports equipment, activewear, and accessories, helping you gear up for every game and workout.

Greaves Sports

Greaves Sports is a leading UK retailer offering a wide range of sports clothing and equipment from top brands for football, running, golf, tennis, swimming, and team sports.

NNORMAL WW

NNORMAL WW offers high-performance trail running, hiking, and trekking gear, including durable shoes, apparel, and accessories designed for challenging terrains and maximum comfort.

Decathlon

Decathlon is a leading UK sports retailer offering a vast range of affordable and high-quality gear, clothing, and equipment for over 70 sports, perfect for every athlete and outdoor enthusiast.