New Balance sues Decathlon over shoe logo
The lawsuit, filed in the Massachusetts federal court, argues that Decathlon has used a logo similar to New Balance’s trademark “N” on some of the Kiprun range of running shoes
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Discover New Balance, the iconic global sportswear brand offering high-performance athletic footwear, apparel, and accessories for men, women, and children, blending style with innovative comfort.
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New Balance Athletics, Inc. is an American multinational corporation established in 1906, headquartered in Boston, Massachusetts. For over a century, New Balance has been dedicated to helping athletes achieve their goals by creating innovative and high-quality footwear and apparel. The brand is particularly known for its commitment to domestic manufacturing, with a significant portion of its products still made in the USA and the UK, reflecting a strong emphasis on craftsmanship and quality control.
New Balance is synonymous with exceptional athletic footwear. Their extensive collection includes specialised running shoes for road and trail, offering various levels of cushioning, stability, and support. Popular series like the 990, 860, and Fresh Foam X are favourites among runners worldwide. Beyond running, discover training shoes, walking shoes, and sport-specific footwear designed to enhance performance and comfort.
Beyond footwear, New Balance offers a comprehensive range of sportswear and activewear for men, women, and children. This includes performance tops, bottoms, jackets, and hoodies crafted from breathable, moisture-wicking fabrics. Complete your athletic or casual look with their selection of accessories, such as socks, hats, and bags, all designed with the brand's signature blend of functionality and style.
Shopping for New Balance products online is a seamless experience. The official UK website, newbalance.co.uk, provides detailed product information, sizing guides, and customer reviews to help you make informed choices. Take advantage of their "myNB Rewards" loyalty programme for exclusive benefits, including free shipping and special member-only offers. New Balance also proudly offers discounts for students, NHS staff, and military personnel, making their premium products more accessible. With a strong focus on customer satisfaction, New Balance ensures a reliable and enjoyable shopping journey from browsing to delivery.
New Balance was founded in 1906 and is headquartered in Boston, USA (UK office: Warrington). It is part of New Balance Athletics Inc., with 870 locations.
Student Discount
Student discount available via partner platforms
NHS Discount
New Balance offers a 10% NHS discount on full-price items via Health Service Discounts and Blue Light Card. Additionally, a 15% online discount is available for hospital or medical employees and nurses after verification using ID.me.
Military / Blue Light Discount
New Balance offers a 15% online discount for military members after verification using ID.me and through Blue Light Card. Troopscout also mentions a 50% off selected shoes for British Armed Forces members.
Gift Cards Available
Loyalty Programme
myNB Rewards
Join myNB Rewards for year-round free shipping, exclusive offers, birthday treats, and event invitations. Get personalised footwear advice from Run Product Specialists and save in-store 3D foot scans. Earn points with every purchase to redeem for future discounts.
Standard delivery 3-5 working days. Express delivery available. Free delivery on orders over qualifying amount.
Returns Policy
Free returns within 60 days. Items must be unworn.
Founded
1906
Headquarters
Boston, USA (UK office: Warrington)
Number of Stores
870
Parent Company
New Balance Athletics Inc.
Committed to sustainability through responsible manufacturing and use of sustainable materials in products.
Yes, New Balance is the only major athletic brand that still manufactures shoes in the USA and UK. Look for 'Made in USA' or 'Made in UK' on select styles.
Yes, New Balance is known for offering shoes in multiple widths from narrow to extra-wide, providing a comfortable fit for all foot types.
New Balance offers free returns within 60 days. Items must be unworn to qualify for a full refund.
Yes, students can access New Balance discounts through partner student discount platforms.
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0800 802 1057Customer Service Email
support@new-balance.zendesk.comCustomer Service Hours
Monday-Friday 9am-6pm
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The lawsuit, filed in the Massachusetts federal court, argues that Decathlon has used a logo similar to New Balance’s trademark “N” on some of the Kiprun range of running shoes
Drapers New Balance: ‘Running is a long-term cultural movement’ As fashion and sportswear retailers increasingly capitalise on the running trend, Drapers Footwear Awards 2026 finalist New Balance's senior director of brand marketing for Europe, the Middle East and Africa (EMEA) Bruno Laroque outlines why credibility is key and how the running category will supercharge "long-term brand growth". The post New Balance: ‘Running is a long-term cultural movement’ appeared first on Drapers.
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